What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
24 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
24 Ratings
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Score 8.8 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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CallRail

CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
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Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
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  • Keyword search data for various types of campaigns.
  • Landing page data to better determine which landing pages are driving conversions.
  • Easy access to each of your companies if you're using it for agency purposes.
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Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
CallRail10.0
Based on 1 answer
Callrail has revolutionalized the way that we track our call performance and judge its profitability.
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
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Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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CallRail10.0
Based on 1 answer
I had an issue with callrail implementation and the support team was incredibly helpful in helping me quickly find a solution.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
No answers yet
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
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Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
CallRail had better features and reporting for our needs.
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Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
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  • CallRail allowed us to add a very valuable service to our clients at a very low pricepoint. We did not, but could have marked it up quite a bit and still had satisfied clients.
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Screenshots

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CallRail

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details