What users are saying about

Adobe Analytics

Top Rated
400 Ratings

CallRail

19 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

CallRail

19 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

CallRail

CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
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Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Recordings of calls. By listening to the first call from a lead, you can quickly determine if the lead was good or not. Most useful feature of Callrail.
  • Call tracking. CallRail integrates with AdWords and Bing Ads so you know which ads and keywords they used. Google does provide a service with their forwarding numbers now but this is better.
  • Tracking all the calls in a cloud making all the calls easy to track. You can label the calls, rate them, and filter your views for easy reporting.
McKay Salisbury profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
CallRail10.0
Based on 1 answer
Callrail has revolutionalized the way that we track our call performance and judge its profitability.
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
CallRail10.0
Based on 1 answer
I had an issue with callrail implementation and the support team was incredibly helpful in helping me quickly find a solution.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
No answers yet
No answers on this topic

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't find out what actually drove the conversion.
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Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
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  • It allows us to optimize our campaigns to get our members a better ROI and keep paying our agency
  • It allows us to show our members what exactly is working on their campaigns and websites.
  • It makes it easy to manage a large amount of companies under one login.
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Screenshots

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CallRail

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details