What users are saying about
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Top Rated
519 Ratings
25 Ratings

Adobe Analytics

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Top Rated
519 Ratings
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Score 7.8 out of 100
25 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Google Optimize

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Analytics
Google Optimize
6.6
a/b experiment testing
Adobe Analytics
Google Optimize
9.8
Split URL testing
Adobe Analytics
Google Optimize
9.0
Multivariate testing
Adobe Analytics
Google Optimize
8.5
Multi-page/funnel testing
Adobe Analytics
Google Optimize
7.4
Cross-browser testing
Adobe Analytics
Google Optimize
6.6
Mobile app testing
Adobe Analytics
Google Optimize
4.4
Test significance
Adobe Analytics
Google Optimize
8.8
Visual / WYSIWYG editor
Adobe Analytics
Google Optimize
6.6
Advanced code editor
Adobe Analytics
Google Optimize
6.4
Page surveys
Adobe Analytics
Google Optimize
5.0
Visitor recordings
Adobe Analytics
Google Optimize
10.0
Preview mode
Adobe Analytics
Google Optimize
7.7
Test duration calculator
Adobe Analytics
Google Optimize
6.5
Experiment scheduler
Adobe Analytics
Google Optimize
6.2
Experiment workflow and approval
Adobe Analytics
Google Optimize
3.4
Dynamic experiment activation
Adobe Analytics
Google Optimize
1.0
Client-side tests
Adobe Analytics
Google Optimize
7.0
Server-side tests
Adobe Analytics
Google Optimize
3.9
Mutually exclusive tests
Adobe Analytics
Google Optimize
7.0

Audience Segmentation & Targeting

Adobe Analytics
Google Optimize
8.9
Standard visitor segmentation
Adobe Analytics
Google Optimize
8.8
Behavioral visitor segmentation
Adobe Analytics
Google Optimize
8.8
Traffic allocation control
Adobe Analytics
Google Optimize
9.3
Website personalization
Adobe Analytics
Google Optimize
8.8

Results and Analysis

Adobe Analytics
Google Optimize
7.3
Heatmap tool
Adobe Analytics
Google Optimize
2.0
Click analytics
Adobe Analytics
Google Optimize
7.5
Scroll maps
Adobe Analytics
Google Optimize
6.0
Form fill analysis
Adobe Analytics
Google Optimize
8.0
Conversion tracking
Adobe Analytics
Google Optimize
9.1
Goal tracking
Adobe Analytics
Google Optimize
9.4
Test reporting
Adobe Analytics
Google Optimize
9.1
Results segmentation
Adobe Analytics
Google Optimize
8.3
CSV export
Adobe Analytics
Google Optimize
4.9
Experiments results dashboard
Adobe Analytics
Google Optimize
8.4

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Google Optimize

  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Google Optimize

Google Optimize 5.5
Based on 3 answers
Never had issues. It has been very easy to use since we started
Garegin Baghdasaryan | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Google Optimize
9.0

Likelihood to Renew

Adobe Analytics
9.8
Google Optimize

Usability

Adobe Analytics
10.0
Google Optimize

Reliability and Availability

Adobe Analytics
9.0
Google Optimize

Performance

Adobe Analytics
8.5
Google Optimize

Support Rating

Adobe Analytics
6.5
Google Optimize
5.5

In-Person Training

Adobe Analytics
3.6
Google Optimize

Online Training

Adobe Analytics
8.0
Google Optimize

Implementation Rating

Adobe Analytics
8.0
Google Optimize

Add comparison