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Top Rated
693 Ratings
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Top Rated
647 Ratings

Adobe Analytics

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Top Rated
693 Ratings
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Score 8.4 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    Adobe Analytics

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    121 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    117 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    125 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    119 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    114 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    237 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    127 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    109 Ratings

    Lead Management

    Adobe Analytics

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.2
    82%
    105 Ratings

    Data quality management

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    90 Ratings

    Campaign Management

    Adobe Analytics

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.2
    82%
    95 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.3
    83%
    99 Ratings

    Social Media Marketing

    Adobe Analytics

    Feature Set Not Supported
    N/A
    7.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    78%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.8
    78%
    71 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.8
    78%
    67 Ratings

    Reporting & Analytics

    Adobe Analytics

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.1
    81%
    123 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    121 Ratings

    Custom reports

    N/A
    0 Ratings
    7.9
    79%
    114 Ratings

    Platform & Infrastructure

    Adobe Analytics

    Feature Set Not Supported
    N/A
    8.1

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    81%
    Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    106 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.9
    79%
    89 Ratings

    Customizability

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.5
    85%
    89 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Attribute Ratings

    • Adobe Analytics is rated higher in 3 areas: Likelihood to Renew, Availability, In-Person Training
    • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 7 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Online Training, Implementation Rating, Product Scalability

    Likelihood to Recommend

    8.2

    Adobe Analytics

    82%
    137 Ratings
    8.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    83%
    250 Ratings

    Likelihood to Renew

    7.9

    Adobe Analytics

    79%
    41 Ratings
    6.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    60%
    90 Ratings

    Usability

    7.2

    Adobe Analytics

    72%
    32 Ratings
    8.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    89%
    14 Ratings

    Availability

    8.6

    Adobe Analytics

    86%
    16 Ratings
    8.2

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    82%
    18 Ratings

    Performance

    6.8

    Adobe Analytics

    68%
    14 Ratings
    8.0

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    80%
    10 Ratings

    Support Rating

    6.5

    Adobe Analytics

    65%
    56 Ratings
    9.9

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    99%
    32 Ratings

    In-Person Training

    8.0

    Adobe Analytics

    80%
    4 Ratings
    7.3

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    73%
    3 Ratings

    Online Training

    7.0

    Adobe Analytics

    70%
    5 Ratings
    7.6

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    76%
    11 Ratings

    Implementation Rating

    6.5

    Adobe Analytics

    65%
    16 Ratings
    8.8

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    88%
    20 Ratings

    Contract Terms and Pricing Model

    7.4

    Adobe Analytics

    74%
    7 Ratings

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    N/A
    0 Ratings

    Product Scalability

    8.0

    Adobe Analytics

    80%
    1 Rating
    8.7

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    87%
    122 Ratings

    Professional Services

    6.6

    Adobe Analytics

    66%
    5 Ratings

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe Analytics

    Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Karren Jason | TrustRadius Reviewer

    Pros

    Adobe Analytics

    • Real-time access to website performance throughout the entire digital experience.
    • Flexible & comprehensive custom report building using the Analytics Workspace tool
    • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
    Jeff Thomas | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Frank Debras Niel | TrustRadius Reviewer

    Cons

    Adobe Analytics

    • Color scheme is not great, especially if you're color blind
    • Finding a specific dimension within a dimension group (for example, if you're looking for "Paid Search", you cannot search for it - instead, you must know it is located under "Channel").
    • Variance test or chi-squared test analysis (to be fair, this is not a typical analysis tool function)
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Analytics

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $2,000 per month

    Likelihood to Renew

    Adobe Analytics

    Adobe Analytics 7.9
    Based on 41 answers
    We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
    Natasha Watts | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
    Based on 90 answers
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Dan Allis | TrustRadius Reviewer

    Usability

    Adobe Analytics

    Adobe Analytics 7.2
    Based on 32 answers
    Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
    Based on 14 answers
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Gwen Lafleur | TrustRadius Reviewer

    Reliability and Availability

    Adobe Analytics

    Adobe Analytics 8.6
    Based on 16 answers
    I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
    Based on 18 answers
    No one has experienced any problems with availablity.
    Anonymous | TrustRadius Reviewer

    Performance

    Adobe Analytics

    Adobe Analytics 6.8
    Based on 14 answers
    Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
    Based on 10 answers
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Adobe Analytics

    Adobe Analytics 6.5
    Based on 56 answers
    I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
    Saurav Khawas | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
    Based on 32 answers
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Adobe Analytics

    Adobe Analytics 8.0
    Based on 4 answers
    It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
    Nicholas Dragon | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
    Based on 3 answers
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Anonymous | TrustRadius Reviewer

    Online Training

    Adobe Analytics

    Adobe Analytics 7.0
    Based on 5 answers
    The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
    Based on 11 answers
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Adobe Analytics

    Adobe Analytics 6.5
    Based on 16 answers
    One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
    Jonathon Frampton | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
    Based on 20 answers
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Gwen Lafleur | TrustRadius Reviewer

    Alternatives Considered

    Adobe Analytics

    I personally feel Adobe currently has the best offering, closely followed by Google Analytics.Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Harmonys Jacey | TrustRadius Reviewer

    Contract Terms and Pricing Model

    Adobe Analytics

    Adobe Analytics 7.4
    Based on 7 answers
    Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    No score
    No answers yet
    No answers on this topic

    Scalability

    Adobe Analytics

    Adobe Analytics 8.0
    Based on 1 answer
    Adobe Analytics was being used across multiple teams and we did not have any scalability issues
    Anonymous | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
    Based on 122 answers
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

    Professional Services

    Adobe Analytics

    Adobe Analytics 6.6
    Based on 5 answers
    Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support
    Jeff Thomas | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Adobe Analytics

    • Adobe Analytics tool has helped our marketing team determine which campaigns and tactics drive more engagement and sales. So, they spend more budget in those channels to drive higher revenue efficiently
    • Adobe Analytics tool has helped our merchandising team determine which categories and items have higher conversion rates. So, they can stock more of those products.
    • Adobe Analytics has helped out IT team determine which day of the week and time of the day sees lowest traffic. So, they can do their application releases without impacting business
    Gaurav Gour | TrustRadius Reviewer

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Anonymous | TrustRadius Reviewer

    Screenshots

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