Adobe Analytics vs. Quantum Metric

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Quantum Metric
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience. The solution ultimately aims to help teams agree on priorities, build products customers love, and innovate with speed and confidence.N/A
Pricing
Adobe AnalyticsQuantum Metric
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsQuantum Metric
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsQuantum Metric
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Both products are similar, however, Adobe analytics is more robust than Quantum Metric.

On the other hand QM has a cheaper license at the company level.
Chose Adobe Analytics
Adobe Analytics is very similar to Google Analytics; however, I can see how it can be difficult to set up for some companies. Yet, I think Adobe Analytics is better--no data silos, segment-based metrics that work for different types of dimensions, product-specific attribution, …
Quantum Metric
Chose Quantum Metric
We use multiple analytics tools for various parts of the business. Quantum Metric's replay function is superior to any other tool we've used. The ability to see data and make custom dashboards is in many ways more intuitive than Adobe Analytics and other tools, although we …
Chose Quantum Metric
its well suited for the environments for the workloads of huge transactions,huge I/O,avoiding delays for the workloads which need immediate attention with great workflows.For the great transformations and data mining it would be helpful,for great customer behaviorial, it would …
Chose Quantum Metric
Quantum Metric is a huge leap up from Mouseflow, which is very basic. Quantum offers more filters so I'm not sifting through thousands of recordings to find one or two. My organization uses Adobe for our everyday analytics and not Quantum. They do different things and I don't …
Chose Quantum Metric
Quantum's support is unmatched, and implementing new tracking is a breeze. Quantum makes it easy to dive beneath the numbers and see the customer sessions behind them. It enables more empathy and behavioral understanding.
Quantum's visualizations aren't as easy to use, and the …
Chose Quantum Metric
I have used other tools like Dynatrace. Quantum Metric is better suited to look for errors and spot issues in user sessions, it has a more friendly UI.
Chose Quantum Metric
In other tools we cannot see the user journey, in other tools we need to write multiple queries but here the choice of filter is very easy. We can easily filter out the required data without any complicated query. It shows the customer journey like a video and we can play it …
Chose Quantum Metric
I haven't used any other products similar to QM.
Chose Quantum Metric
The biggest QM advantage is that you can see customer's actions on the live preview and almost immediately. So you can catch customers up, on the session, while the customer is still using your portal. There is a lot of information provided on the session, like API calls and …
Chose Quantum Metric
I like it more because it is much more quick for searches and replays, also making dashboards is much more easy with QM.
Chose Quantum Metric
We selected Quantum Metric for its great user experience, fast replay and easy reporting.
Chose Quantum Metric
IBM Tealeaf features and capabilities were falling behind in the industry. ClickTale was very similar to IBM Tealeaf. We also reviewed Full Story, Crazy Egg, Glass Door, and others.
Quantum Metric was clearly a leading-edge solution as we no longer had to worry about …
Top Pros
Top Cons
Features
Adobe AnalyticsQuantum Metric
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.3
2 Ratings
4% below category average
Quantum Metric
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Quantum Metric
8.7
6 Ratings
14% above category average
Responsive Design for Web Access00 Ratings8.46 Ratings
Mobile Application00 Ratings8.66 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.06 Ratings
Mobile App Analytics00 Ratings8.65 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Analytics
-
Ratings
Quantum Metric
9.1
7 Ratings
7% above category average
Heatmap tool00 Ratings9.37 Ratings
Click analytics00 Ratings9.27 Ratings
Scroll maps00 Ratings9.07 Ratings
Session Recording and Replay00 Ratings8.87 Ratings
User Segmentation00 Ratings9.07 Ratings
Best Alternatives
Adobe AnalyticsQuantum Metric
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.5 out of 10
Contentsquare
Contentsquare
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.9 out of 10
Contentsquare
Contentsquare
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsQuantum Metric
Likelihood to Recommend
8.1
(176 ratings)
9.2
(43 ratings)
Likelihood to Renew
9.9
(42 ratings)
7.5
(2 ratings)
Usability
6.7
(33 ratings)
7.7
(12 ratings)
Availability
8.7
(12 ratings)
-
(0 ratings)
Performance
7.8
(11 ratings)
-
(0 ratings)
Support Rating
4.6
(41 ratings)
8.7
(32 ratings)
In-Person Training
2.3
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.7
(10 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.6
(2 ratings)
-
(0 ratings)
Professional Services
7.3
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsQuantum Metric
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Quantum Metric
Quantum Metric is a true professional, and I love the level of insight and industry knowledge they bring to the table. We use it at the departmental level, including marketing, customer service, and IT. Session replay allows our data consumers to derive insights faster and easier than digging through data. It lets us see or understand how users feel and work to enhance those feelings. The quality of support and the time to respond are also noteworthy. They have great coverage, but the learning curve is very steep and requires a lot of technical support and hand-holding.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Quantum Metric
  • Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
  • Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
  • Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Quantum Metric
  • Quantum could share some use cases implemented by similar industries in accordance with the key problems as inputs.
  • We should be able to see some of the most common solutions that could be integrated within our product based on the step of the user journey I am at.
  • Expanding capabilities to integrate with high-level tools integrated.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Quantum Metric
Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Quantum Metric
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Quantum Metric
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Quantum Metric
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Quantum Metric
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Quantum Metric
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Quantum Metric
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Quantum Metric
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Quantum Metric
We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking. At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Quantum Metric
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Quantum Metric
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Quantum Metric
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Quantum Metric
  • The service is not cheap, so don't commit unless you're going to use it.
  • Really improved our tech support process by allowing us to identify problems much sooner.
  • Helped identify potential frustrations, which could be eliminated to reduce friction at checkout.
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ScreenShots

Quantum Metric Screenshots

Screenshot of Industry specific Atlas guides helps improve sections of the user experience on a site or app.Screenshot of Quantum Metric Sales Funnel - Shows data in context with respect to previous weeks.Screenshot of Integrates NPS to quantify customer feedbackScreenshot of Performance timings can be calculated