Likelihood to Recommend
Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
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Probably great for mobile app (push, IAM) or mobile app plus email. Wouldn't recommend over some other options for just email, just SMS or email + SMS channels only. We've been surprised by some additional fees along the way, too. They were not fully transparent about carrier fees during the sales process so that has been a significant extra cost that we didn't plan for. Be sure to ask about that if they quote you SMS message CPMs.
Read full review Pros If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them. Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business. Read full review Is constantly improving all its features. Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features. Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze. Has a strong community, where anyone can ask everything and other peers can contribute. Read full review Cons We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond. On the other hand, the application does not allow us to multitask, your platform becomes very slow. Also, it is a bit complicated to adapt to using the application completely. Read full review A better way to keep track of traditional CRM metrics for the whole account (not for a specific campaign). For example, it is easy to see the Open Rate for a campaign, but it is not that easy to see the average Open Rate for the account by week or month. More depth in the general results. Braze is not good at showing business and general metrics in a macro way. That is why we need to plug two solutions to solve this: Looker/Tableau to see business metrics impacted by our Braze campaigns, and Amplitude/GA to better check user funnels and app events. Read full review Likelihood to Renew
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review Usability
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
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Canvas is probably the best feature they have. Easy to build journeys and to build in A/B testing components, etc. Drag & Drop and a lot of the campaign creation elements are not as good as other platforms. Some pieces require very technical skills, like connected content. Their catalog function is supposed to be an easier solution for this, but it only houses static data, so it doesn't work for things like a product catalog
Read full review Reliability and Availability
Aside from frequent error prompts, the program is quite dependable
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I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
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We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
Read full review Alternatives Considered
As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
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Braze is a MUCH simpler interface than the
. However, it is hard to argue that they both have the same functionality.
is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
Read full review Contract Terms and Pricing Model
The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
Read full review Return on Investment We have saved a lot of time in communicating with our clients and also increased efficiency by 25% With the A/B testing capabilities of Adobe Campaigns, we are able to reduce errors a lot With Adobe Campaigns, we are able to improve our user retention by 30% Read full review Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours. Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account. Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users. Read full review ScreenShots