What users are saying about

Adobe Campaign

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126 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
13 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Braze (formerly Appboy)
WYSIWYG email editor
Adobe Campaign
7.4
Braze (formerly Appboy)
Dynamic content
Adobe Campaign
8.3
Braze (formerly Appboy)
Ability to test dynamic content
Adobe Campaign
8.3
Braze (formerly Appboy)
Landing pages
Adobe Campaign
7.9
Braze (formerly Appboy)
A/B testing
Adobe Campaign
7.3
Braze (formerly Appboy)
Mobile optimization
Adobe Campaign
7.8
Braze (formerly Appboy)
Email deliverability
Adobe Campaign
8.7
Braze (formerly Appboy)
List management
Adobe Campaign
8.1
Braze (formerly Appboy)
Triggered drip sequences
Adobe Campaign
7.2
Braze (formerly Appboy)

Lead Management

Adobe Campaign
6.8
Braze (formerly Appboy)
Lead nurturing
Adobe Campaign
7.3
Braze (formerly Appboy)
Lead scoring and grading
Adobe Campaign
7.2
Braze (formerly Appboy)
Data quality management
Adobe Campaign
6.4
Braze (formerly Appboy)
Automated sales alerts and tasks
Adobe Campaign
6.1
Braze (formerly Appboy)

Campaign Management

Adobe Campaign
7.3
Braze (formerly Appboy)
Calendaring
Adobe Campaign
7.3
Braze (formerly Appboy)
Event/webinar marketing
Adobe Campaign
7.3
Braze (formerly Appboy)

Social Media Marketing

Adobe Campaign
7.9
Braze (formerly Appboy)
Social sharing and campaigns
Adobe Campaign
8.1
Braze (formerly Appboy)
Social profile integration
Adobe Campaign
7.8
Braze (formerly Appboy)

Reporting & Analytics

Adobe Campaign
7.7
Braze (formerly Appboy)
Dashboards
Adobe Campaign
7.9
Braze (formerly Appboy)
Standard reports
Adobe Campaign
8.2
Braze (formerly Appboy)
Custom reports
Adobe Campaign
7.2
Braze (formerly Appboy)

Platform & Infrastructure

Adobe Campaign
7.3
Braze (formerly Appboy)
API
Adobe Campaign
7.0
Braze (formerly Appboy)
Role-based workflow & approvals
Adobe Campaign
8.0
Braze (formerly Appboy)
Customizability
Adobe Campaign
7.6
Braze (formerly Appboy)
Integration with Salesforce.com
Adobe Campaign
7.5
Braze (formerly Appboy)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Braze (formerly Appboy)
Integration with SugarCRM
Adobe Campaign
6.3
Braze (formerly Appboy)

Pros

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
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  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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No answers on this topic

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

Braze (formerly Appboy) More Information