Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Braze
Score 8.5 out of 10
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Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to …
Braze has a bit easier UI - more marketer friendly than Adobe Campaign and SFCC. Better journey/canvas function than Oracle and Listrak. Probably better functionality for mobile app than Oracle (I haven't used Braze for mobile app but did use Oracle). Braze has the least …
Verified User
Executive
Chose Braze
Braze is far superior in terms of its interface to Adobe Campaign. It is much easier to segment audiences and build detailed canvases' with little to no effort. However, when it comes to sourcing issues with certain sends, Adobe Campaign is much easier to navigate and pinpoint …
Adobe Campaign is a very slow and manual CRM platform that was chunky and hard to deploy cross-channel. Support availability is also lacking when compared to Braze.
Braze and Iterable stood out as the best two customer engagement tools for us, but the level of support and out-of-the-box features offered by Braze pipped them slightly ahead of the competition. Overall, they showed the tool as the best solution we needed, specifically to our …
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
It's a first-in-class deployment multi-channel platform and is constantly being developed with new features. We can accomplish nearly all of our goals with what Braze has to offer, and it's also an enjoyable UI for our teams. The Account Exec and Customer Success Manager we have are very engaged with us, which has enabled us to push the envelope farther and farther with how much value we extract from Braze.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
I would argue that Braze is not particularly easy-to-use. It doesn't behave like traditional CRMs (and even bills itself as a CEP, to further this distinction). Once you understand Braze's ecosystem, it's very straightforward and user friendly, but I would say there is a steep early learning curve and Braze's educational resources leave a lot to be desired.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Braze and Iterable stood out as the best two customer engagement tools for us, but the level of support and out-of-the-box features offered by Braze pipped them slightly ahead of the competition. Overall, they showed the tool as the best solution we needed, specifically to our requirements.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
