What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Braze (formerly Appboy)

9 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign works very well for those who want to work with automated email marketing. Workflows for trigger emails work well, and so does creating content libraries that are connected campaigns where you want automated personalized content
Emma Asplund profile photo

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Braze (formerly Appboy)
WYSIWYG email editor
Adobe Campaign
7.3
Braze (formerly Appboy)
Dynamic content
Adobe Campaign
7.9
Braze (formerly Appboy)
Ability to test dynamic content
Adobe Campaign
8.2
Braze (formerly Appboy)
Landing pages
Adobe Campaign
7.9
Braze (formerly Appboy)
A/B testing
Adobe Campaign
6.9
Braze (formerly Appboy)
Mobile optimization
Adobe Campaign
8.4
Braze (formerly Appboy)
Email deliverability
Adobe Campaign
8.6
Braze (formerly Appboy)
List management
Adobe Campaign
8.2
Braze (formerly Appboy)
Triggered drip sequences
Adobe Campaign
7.5
Braze (formerly Appboy)

Lead Management

Adobe Campaign
6.9
Braze (formerly Appboy)
Lead nurturing
Adobe Campaign
7.5
Braze (formerly Appboy)
Lead scoring and grading
Adobe Campaign
7.2
Braze (formerly Appboy)
Data quality management
Adobe Campaign
6.6
Braze (formerly Appboy)
Automated sales alerts and tasks
Adobe Campaign
6.3
Braze (formerly Appboy)

Campaign Management

Adobe Campaign
7.4
Braze (formerly Appboy)
Calendaring
Adobe Campaign
7.5
Braze (formerly Appboy)
Event/webinar marketing
Adobe Campaign
7.3
Braze (formerly Appboy)

Social Media Marketing

Adobe Campaign
8.1
Braze (formerly Appboy)
Social sharing and campaigns
Adobe Campaign
8.2
Braze (formerly Appboy)
Social profile integration
Adobe Campaign
7.9
Braze (formerly Appboy)

Reporting & Analytics

Adobe Campaign
7.7
Braze (formerly Appboy)
Dashboards
Adobe Campaign
8.3
Braze (formerly Appboy)
Standard reports
Adobe Campaign
8.1
Braze (formerly Appboy)
Custom reports
Adobe Campaign
6.8
Braze (formerly Appboy)

Platform & Infrastructure

Adobe Campaign
7.6
Braze (formerly Appboy)
API
Adobe Campaign
8.1
Braze (formerly Appboy)
Role-based workflow & approvals
Adobe Campaign
8.5
Braze (formerly Appboy)
Customizability
Adobe Campaign
8.0
Braze (formerly Appboy)
Integration with Salesforce.com
Adobe Campaign
7.9
Braze (formerly Appboy)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Braze (formerly Appboy)
Integration with SugarCRM
Adobe Campaign
6.3
Braze (formerly Appboy)

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
No answers on this topic

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

Braze (formerly Appboy) More Information