What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
11 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Braze (formerly Appboy)
WYSIWYG email editor
Adobe Campaign
7.5
Braze (formerly Appboy)
Dynamic content
Adobe Campaign
8.1
Braze (formerly Appboy)
Ability to test dynamic content
Adobe Campaign
8.4
Braze (formerly Appboy)
Landing pages
Adobe Campaign
7.7
Braze (formerly Appboy)
A/B testing
Adobe Campaign
6.9
Braze (formerly Appboy)
Mobile optimization
Adobe Campaign
7.7
Braze (formerly Appboy)
Email deliverability
Adobe Campaign
8.7
Braze (formerly Appboy)
List management
Adobe Campaign
8.4
Braze (formerly Appboy)
Triggered drip sequences
Adobe Campaign
7.5
Braze (formerly Appboy)

Lead Management

Adobe Campaign
6.8
Braze (formerly Appboy)
Lead nurturing
Adobe Campaign
7.4
Braze (formerly Appboy)
Lead scoring and grading
Adobe Campaign
7.2
Braze (formerly Appboy)
Data quality management
Adobe Campaign
6.5
Braze (formerly Appboy)
Automated sales alerts and tasks
Adobe Campaign
6.2
Braze (formerly Appboy)

Campaign Management

Adobe Campaign
7.4
Braze (formerly Appboy)
Calendaring
Adobe Campaign
7.5
Braze (formerly Appboy)
Event/webinar marketing
Adobe Campaign
7.3
Braze (formerly Appboy)

Social Media Marketing

Adobe Campaign
8.0
Braze (formerly Appboy)
Social sharing and campaigns
Adobe Campaign
8.1
Braze (formerly Appboy)
Social profile integration
Adobe Campaign
7.8
Braze (formerly Appboy)

Reporting & Analytics

Adobe Campaign
8.0
Braze (formerly Appboy)
Dashboards
Adobe Campaign
8.4
Braze (formerly Appboy)
Standard reports
Adobe Campaign
8.3
Braze (formerly Appboy)
Custom reports
Adobe Campaign
7.2
Braze (formerly Appboy)

Platform & Infrastructure

Adobe Campaign
7.6
Braze (formerly Appboy)
API
Adobe Campaign
8.0
Braze (formerly Appboy)
Role-based workflow & approvals
Adobe Campaign
8.4
Braze (formerly Appboy)
Customizability
Adobe Campaign
8.1
Braze (formerly Appboy)
Integration with Salesforce.com
Adobe Campaign
7.5
Braze (formerly Appboy)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Braze (formerly Appboy)
Integration with SugarCRM
Adobe Campaign
6.3
Braze (formerly Appboy)

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
No answers on this topic

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

Braze (formerly Appboy) More Information