What users are saying about
Top Rated
93 Ratings

Constant Contact

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417 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Constant Contact

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417 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Constant Contact

Constant Contact is one of the keys to success for your business. If you are looking to stay in contact with your clients with a professional image, Constant Contact is your go-to tool. If you are not the creative type, their templates provide the marketing department for your business. For organizations, the ability to send out email blasts to your members is great. You are able to monitor your member engagement and follow-up if necessary. It's great watching who opens your email, how quickly they open the document and determine the best way to engage your members via mobile/desktop. As a consultant, I am able to recommend strategies for my clients based on how their members engage.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Constant Contact
8.0
WYSIWYG email editor
Adobe Campaign
7.5
Constant Contact
8.7
Dynamic content
Adobe Campaign
8.1
Constant Contact
7.9
Ability to test dynamic content
Adobe Campaign
8.4
Constant Contact
8.3
Landing pages
Adobe Campaign
7.7
Constant Contact
7.5
A/B testing
Adobe Campaign
6.9
Constant Contact
7.5
Mobile optimization
Adobe Campaign
7.7
Constant Contact
8.2
Email deliverability
Adobe Campaign
8.7
Constant Contact
8.3
List management
Adobe Campaign
8.4
Constant Contact
8.0
Triggered drip sequences
Adobe Campaign
7.5
Constant Contact
7.6

Lead Management

Adobe Campaign
6.8
Constant Contact
Lead nurturing
Adobe Campaign
7.4
Constant Contact
Lead scoring and grading
Adobe Campaign
7.2
Constant Contact
Data quality management
Adobe Campaign
6.5
Constant Contact
Automated sales alerts and tasks
Adobe Campaign
6.2
Constant Contact

Campaign Management

Adobe Campaign
7.4
Constant Contact
Calendaring
Adobe Campaign
7.5
Constant Contact
Event/webinar marketing
Adobe Campaign
7.3
Constant Contact

Social Media Marketing

Adobe Campaign
8.0
Constant Contact
Social sharing and campaigns
Adobe Campaign
8.1
Constant Contact
Social profile integration
Adobe Campaign
7.8
Constant Contact

Reporting & Analytics

Adobe Campaign
8.0
Constant Contact
7.6
Dashboards
Adobe Campaign
8.4
Constant Contact
8.0
Standard reports
Adobe Campaign
8.3
Constant Contact
8.3
Custom reports
Adobe Campaign
7.2
Constant Contact
6.4

Platform & Infrastructure

Adobe Campaign
7.6
Constant Contact
API
Adobe Campaign
8.0
Constant Contact
Role-based workflow & approvals
Adobe Campaign
8.4
Constant Contact
Customizability
Adobe Campaign
8.1
Constant Contact
Integration with Salesforce.com
Adobe Campaign
7.5
Constant Contact
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Constant Contact
Integration with SugarCRM
Adobe Campaign
6.3
Constant Contact

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • The name says it best. Constant Contact facilitates you constantly promoting your brand with contact with your current and prospective clients. As a consultant, the metrics and reports allow us to show our clients the success of their email campaigns and how they can improve processes.
  • Constant Contact is great, this system allows us to create very effective email marketing campaigns to increase sales and reach many potential customers.
  • Its interface is very nice and intuitive, which allows us to quickly learn to use this system. Creating a campaign is very easy because the system has a great variety of templates and we can choose the one that best suits our idea and edit it easily.
  • I like the simplicity with which we can segment our contacts, constant contact allows us to create different lists of contacts that we can easily select for sending email marketing campaigns.
No photo available

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • User Interface. The interface feels dated - there are a lot of clicks to get from point A to point B, and those often feel like unnecessary extra steps in a world where I'm used to not hitting the 'save' button.
  • Inserting photos. The photo library really feels like it's out of 2004. It should be totally simple and transparent to drop a new photo into a newsletter rather than uploading it to a library, then editing it in that library, THEN importing it into a newsletter.
  • The myriad of in-app communication. It gets in the way of using it. I know that the holidays are coming - if I wanted to email people about them, I would. I don't need a pop-up reminder showing up at a random point in my use of the application. I get the same feeling about the upsells, but at least that I understand.
Jeff Bramhall profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Constant Contact8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Constant Contact8.8
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Constant Contact3.0
Based on 8 answers
Lots of experience as we have tried to implement new techniques, merging with different technologies, etc
Mike Garland profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall profile photo

Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Whenever we send out some marketing, we usually get some conversions
  • Constant Contact reminds our clients who use us less that we are still around!
  • There's been no negative impact at all
Dan Gospe profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact More Information