What users are saying about
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140 Ratings
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444 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101

Constant Contact

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444 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Constant Contact

If you are emailing your customers, donors, members, etc. on a consistent basis (or you would like to be emailing them on a consistent basis) then Constant Contact would be a good fit for your organization. It helps you create professional-looking emails and newsletters quickly and painlessly. It's also a very helpful tool to help you understand which email content is effective and the type of messaging that propels your customers, donors, members, etc. to act.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Constant Contact
8.0
WYSIWYG email editor
Adobe Campaign
7.4
Constant Contact
8.8
Dynamic content
Adobe Campaign
8.3
Constant Contact
7.7
Ability to test dynamic content
Adobe Campaign
8.3
Constant Contact
8.2
Landing pages
Adobe Campaign
7.9
Constant Contact
7.9
A/B testing
Adobe Campaign
7.3
Constant Contact
7.7
Mobile optimization
Adobe Campaign
7.7
Constant Contact
8.0
Email deliverability
Adobe Campaign
8.7
Constant Contact
8.4
List management
Adobe Campaign
8.0
Constant Contact
8.0
Triggered drip sequences
Adobe Campaign
7.2
Constant Contact
7.9

Lead Management

Adobe Campaign
6.7
Constant Contact
Lead nurturing
Adobe Campaign
7.2
Constant Contact
Lead scoring and grading
Adobe Campaign
7.2
Constant Contact
Data quality management
Adobe Campaign
6.4
Constant Contact
Automated sales alerts and tasks
Adobe Campaign
6.1
Constant Contact

Campaign Management

Adobe Campaign
7.3
Constant Contact
Calendaring
Adobe Campaign
7.3
Constant Contact
Event/webinar marketing
Adobe Campaign
7.3
Constant Contact

Social Media Marketing

Adobe Campaign
7.9
Constant Contact
Social sharing and campaigns
Adobe Campaign
8.1
Constant Contact
Social profile integration
Adobe Campaign
7.7
Constant Contact

Reporting & Analytics

Adobe Campaign
7.7
Constant Contact
7.8
Dashboards
Adobe Campaign
7.8
Constant Contact
8.1
Standard reports
Adobe Campaign
8.2
Constant Contact
8.5
Custom reports
Adobe Campaign
7.2
Constant Contact
6.8

Platform & Infrastructure

Adobe Campaign
7.2
Constant Contact
API
Adobe Campaign
6.9
Constant Contact
Role-based workflow & approvals
Adobe Campaign
8.0
Constant Contact
Customizability
Adobe Campaign
7.5
Constant Contact
Integration with Salesforce.com
Adobe Campaign
7.4
Constant Contact
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Constant Contact
Integration with SugarCRM
Adobe Campaign
6.4
Constant Contact

Pros

Adobe Campaign

  • Journey Management -End-to-end complete user experience
  • Integration - Avoid siloed and disparate systems/channels, helping to integrate the journey
  • The new interface- Support for mobility.
  • Analytics - Improves decision making
No photo available

Constant Contact

  • Great list management tools. Constant Contact takes the stress out of managing and building your email lists through its streamlined and intuitive interface.
  • Customizable Templates are great. The ability to manually create your own template and have it work seamlessly thorough HTML or XHTML is a huge benefit for helping your campaigns stand out from the crowd.
  • Great Professional Services. From the coaching staff to the customer support specialists, everyone I've interacted with from Constant Contact knew the system inside and out, and didn't have to defer to other parties to help me through an issue.
  • Reporting and tracking campaign effectiveness is a breeze with the variety of tracking abilities Constant Contact offers. From open rates to bounces, clickthroughs and several other key data points, the toolkit is key to constantly making your campaigns more successful.
Jorden Beatty profile photo

Cons

Adobe Campaign

  • UI could be reviewed to provide a new experience aligned to Digital and Innovation
  • Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards
No photo available

Constant Contact

  • The campaign section's user interface is a bit dated and could use some refreshing to bring it up to the current trends in design and user experience.
  • Each day mobile email use grows bit by bit, so it would be great if Constant Contact updated their toolkit for better embracing responsive/adaptive email design in their templates.
  • The variety of templates available are plenty in number, but lack the some of the basic foundations and calls to action for getting more ROI from your emails.
  • The lack of Google Analytics integration on the app is a big drawback for marketing managers who depend on the API service for tracking their campaign effectiveness.
  • The higher pricing for some services, such as social media and surveys, is a drawback for users on a limited budget, especially when compared to Constant Contact's competitors.
  • The sheer amount of customizable tools available are great, but might be overwhelming for the average user.
Jorden Beatty profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
No photo available

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Constant Contact

Constant Contact 10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
No photo available

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Constant Contact

Constant Contact 3.0
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
No photo available

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

Constant Contact

We selected to use Constant Contact because of the clean designs and the ability to improve tracking, RSS feeds and address management. It is very important to be able to monitor how our newsletter is being received and when we see e-mails being bounced we are able to quickly identify why and if needed contact our customer to create a dialog on how to improve our services.
Ty Swartz, CPP, USN Ret. profile photo

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Constant Contact

  • Great in getting out press releases.
  • Great for managing a large contact database.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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