What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Constant Contact

391 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Constant Contact

391 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Constant Contact

Constant Contact is well suited for a small or medium-sized business that needs to send regular marketing emails and collect leads without much headache. The email builder is nice and the extra features, such as event registration and reporting, are helpful, as well. Constant Contact is less appropriate for a larger business that wants to deeply analyze their email success rates.
Jason Kelly profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Constant Contact
7.8
WYSIWYG email editor
Adobe Campaign
7.3
Constant Contact
8.5
Dynamic content
Adobe Campaign
7.9
Constant Contact
7.7
Ability to test dynamic content
Adobe Campaign
8.2
Constant Contact
8.1
Landing pages
Adobe Campaign
8.0
Constant Contact
7.4
A/B testing
Adobe Campaign
7.0
Constant Contact
7.7
Mobile optimization
Adobe Campaign
8.4
Constant Contact
7.7
Email deliverability
Adobe Campaign
8.6
Constant Contact
7.8
List management
Adobe Campaign
8.2
Constant Contact
7.7
Triggered drip sequences
Adobe Campaign
7.5
Constant Contact
7.2

Lead Management

Adobe Campaign
6.9
Constant Contact
Lead nurturing
Adobe Campaign
7.5
Constant Contact
Lead scoring and grading
Adobe Campaign
7.2
Constant Contact
Data quality management
Adobe Campaign
6.6
Constant Contact
Automated sales alerts and tasks
Adobe Campaign
6.3
Constant Contact

Campaign Management

Adobe Campaign
7.4
Constant Contact
Calendaring
Adobe Campaign
7.5
Constant Contact
Event/webinar marketing
Adobe Campaign
7.3
Constant Contact

Social Media Marketing

Adobe Campaign
8.1
Constant Contact
Social sharing and campaigns
Adobe Campaign
8.2
Constant Contact
Social profile integration
Adobe Campaign
7.9
Constant Contact

Reporting & Analytics

Adobe Campaign
7.8
Constant Contact
7.2
Dashboards
Adobe Campaign
8.3
Constant Contact
7.6
Standard reports
Adobe Campaign
8.1
Constant Contact
7.9
Custom reports
Adobe Campaign
6.9
Constant Contact
6.0

Platform & Infrastructure

Adobe Campaign
7.6
Constant Contact
API
Adobe Campaign
8.1
Constant Contact
Role-based workflow & approvals
Adobe Campaign
8.5
Constant Contact
Customizability
Adobe Campaign
8.0
Constant Contact
Integration with Salesforce.com
Adobe Campaign
7.9
Constant Contact
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Constant Contact
Integration with SugarCRM
Adobe Campaign
6.4
Constant Contact

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Schedules formatted email campaigns.
  • Organizes tagged contact lists.
  • Provides basic campaign analytics.
Randolph Ramirez profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Could use more flexibility in building templates.
  • There is no place to house templates once created.
  • Scheduling and monitoring multiple campaigns at once is troublesome.
Randolph Ramirez profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Constant Contact8.0
Based on 19 answers
Constant Contact was an incredible asset of our company's Investor Relations / Marketing team. It's ease of use and reporting capabilities really impressed not only me, as the main user, but the entire company up to our CEO. Being able to send mass e-mails quickly was integral in servicing our investors, especially around tax reporting time when we had to alert them documents were available to them and linking them to correct website to access them. Then, when we could watch who clicked through and who didn't, we were able to complete proper follow ups, maximizing the use of our time without having to make follow up calls to everyone. I highly recommend ConstantContact!
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Constant Contact8.7
Based on 8 answers
It is limited but what is there is extremely easy to use
Randolph Ramirez profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Constant Contact3.1
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
Ashley N. Baker profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
In all honesty, my organization has been using Constant Contact ever since I started. It's effective and we haven't found the need to look elsewhere or compare competetive products.
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Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
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  • We raise more funds through donations than we do without sending appeals and newletters through Constant Contact.
  • We're able to engage a broader range of people beyond our networks when we post job openings because people in our network forward and share the emails with people they know would be interested who are outside of our network.
  • We're also able to continue to engage our donors in ways other than asking for money so they can see the impact they have in our work.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details