What users are saying about
105 Ratings

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2060 Ratings
105 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2060 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Analytics
WYSIWYG email editor
Adobe Campaign
7.5
Google Analytics
Dynamic content
Adobe Campaign
8.1
Google Analytics
Ability to test dynamic content
Adobe Campaign
8.4
Google Analytics
Landing pages
Adobe Campaign
7.7
Google Analytics
A/B testing
Adobe Campaign
6.9
Google Analytics
Mobile optimization
Adobe Campaign
7.6
Google Analytics
Email deliverability
Adobe Campaign
8.7
Google Analytics
List management
Adobe Campaign
8.4
Google Analytics
Triggered drip sequences
Adobe Campaign
7.5
Google Analytics

Lead Management

Adobe Campaign
6.8
Google Analytics
Lead nurturing
Adobe Campaign
7.3
Google Analytics
Lead scoring and grading
Adobe Campaign
7.2
Google Analytics
Data quality management
Adobe Campaign
6.4
Google Analytics
Automated sales alerts and tasks
Adobe Campaign
6.2
Google Analytics

Campaign Management

Adobe Campaign
7.4
Google Analytics
Calendaring
Adobe Campaign
7.5
Google Analytics
Event/webinar marketing
Adobe Campaign
7.3
Google Analytics

Social Media Marketing

Adobe Campaign
7.9
Google Analytics
Social sharing and campaigns
Adobe Campaign
8.1
Google Analytics
Social profile integration
Adobe Campaign
7.8
Google Analytics

Reporting & Analytics

Adobe Campaign
8.0
Google Analytics
Dashboards
Adobe Campaign
8.4
Google Analytics
Standard reports
Adobe Campaign
8.3
Google Analytics
Custom reports
Adobe Campaign
7.2
Google Analytics

Platform & Infrastructure

Adobe Campaign
7.6
Google Analytics
API
Adobe Campaign
8.0
Google Analytics
Role-based workflow & approvals
Adobe Campaign
8.3
Google Analytics
Customizability
Adobe Campaign
8.2
Google Analytics
Integration with Salesforce.com
Adobe Campaign
7.4
Google Analytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Google Analytics
Integration with SugarCRM
Adobe Campaign
6.3
Google Analytics

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
  • Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page).
  • A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
Victor Campos profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
  • Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.
Lena Prickett profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Google Analytics7.0
Based on 47 answers
Like I said before, there's no reason not to use GA
Lena Prickett profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Google Analytics9.5
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.
Rob Dautel profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Google Analytics (GA) has a googol of features, but it takes time and effort to find, understand, and set them up. Go for it, but do some internet reading to help you.
  • Hey, it's free. Even if you're just trying it out, free is nice. I often use GA in parallel with a commercial tool to self check results
  • Beware the SEO algorithm updates! With any tool like GA, changes to the way Google does search listings and implementations can drastically effect your reports and results. Before you panic about large drops in traffic, do your homework to see if it's real or SEO changes.
Rob Dautel profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics More Information