What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Google Analytics

Top Rated
1875 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Google Analytics

Top Rated
1875 Ratings
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Analytics
WYSIWYG email editor
Adobe Campaign
7.3
Google Analytics
Dynamic content
Adobe Campaign
7.9
Google Analytics
Ability to test dynamic content
Adobe Campaign
8.2
Google Analytics
Landing pages
Adobe Campaign
7.9
Google Analytics
A/B testing
Adobe Campaign
6.9
Google Analytics
Mobile optimization
Adobe Campaign
8.4
Google Analytics
Email deliverability
Adobe Campaign
8.6
Google Analytics
List management
Adobe Campaign
8.2
Google Analytics
Triggered drip sequences
Adobe Campaign
7.5
Google Analytics

Lead Management

Adobe Campaign
6.9
Google Analytics
Lead nurturing
Adobe Campaign
7.5
Google Analytics
Lead scoring and grading
Adobe Campaign
7.2
Google Analytics
Data quality management
Adobe Campaign
6.6
Google Analytics
Automated sales alerts and tasks
Adobe Campaign
6.3
Google Analytics

Campaign Management

Adobe Campaign
7.4
Google Analytics
Calendaring
Adobe Campaign
7.5
Google Analytics
Event/webinar marketing
Adobe Campaign
7.3
Google Analytics

Social Media Marketing

Adobe Campaign
8.1
Google Analytics
Social sharing and campaigns
Adobe Campaign
8.2
Google Analytics
Social profile integration
Adobe Campaign
7.9
Google Analytics

Reporting & Analytics

Adobe Campaign
7.7
Google Analytics
Dashboards
Adobe Campaign
8.3
Google Analytics
Standard reports
Adobe Campaign
8.1
Google Analytics
Custom reports
Adobe Campaign
6.8
Google Analytics

Platform & Infrastructure

Adobe Campaign
7.6
Google Analytics
API
Adobe Campaign
8.1
Google Analytics
Role-based workflow & approvals
Adobe Campaign
8.5
Google Analytics
Customizability
Adobe Campaign
8.0
Google Analytics
Integration with Salesforce.com
Adobe Campaign
7.9
Google Analytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Analytics
Integration with SugarCRM
Adobe Campaign
6.3
Google Analytics

Pros

  • Campaign Management: Awesome capability in automating and segmenting campaigns. However, automating and segmenting are minor compared to the marketing intelligence provide via tracking and integration with SiteCatalyst. Knowing our demography and behavior has influenced innovation to tailor our content to the needs of the target audience.
  • Overall this system has improved Mercola from a batch and blast shop to being able to personalize marketing to a demographic or individual level.
  • Simplicity of the UI for a technical tool. If you are doing email marketing, this is a must-have tool.
Khoa Nguyen profile photo
  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker profile photo

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • GA can be very confusing if you aren't extremely tech savvy. The interface is intimidating to most people, and without some training the reports are hard to understand.
  • The jargon really trips a lot of people up. Like what's the difference between a session and a user? What are "hits"? Stuff like this is frustrating if you haven't been through any kind of training for GA.
Seth Tucker profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Google Analytics7.0
Based on 47 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Google Analytics7.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Google Analytics9.5
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Google Analytics4.0
Based on 5 answers
Support is non-existent for this product (as well as most Google products).
Michael Baker profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Mixpanel and Kissmetrics are good systems, and for the most part they can do the same thing that GA does, but they are more basic. If an average person, if you don't have a desire for deep data, I think these two platforms are better choices
Seth Tucker profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Google Analytics has only had a positive impact on how we track our users and understand how they use our site. This data gives us the information we need to make intelligent decisions in how we market to our guests and where we can improve our sales funnel.
  • We have also used Google Analytics to conduct some A/B testing on site creative, which informs us as to what creative converts better, and how we can make changes to our site to provide better usability and navigation to our customers. By making small changes to the site, collecting data and then comparing it against previously collected data, we can make informed decisions on what works and what doesn't.
Joshua Van Horsen profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics More Information