What users are saying about
Top Rated
93 Ratings

Google Analytics

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Top Rated
1983 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Google Analytics

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Top Rated
1983 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Google Analytics
WYSIWYG email editor
Adobe Campaign
7.5
Google Analytics
Dynamic content
Adobe Campaign
8.1
Google Analytics
Ability to test dynamic content
Adobe Campaign
8.4
Google Analytics
Landing pages
Adobe Campaign
7.7
Google Analytics
A/B testing
Adobe Campaign
6.9
Google Analytics
Mobile optimization
Adobe Campaign
7.7
Google Analytics
Email deliverability
Adobe Campaign
8.7
Google Analytics
List management
Adobe Campaign
8.4
Google Analytics
Triggered drip sequences
Adobe Campaign
7.5
Google Analytics

Lead Management

Adobe Campaign
6.8
Google Analytics
Lead nurturing
Adobe Campaign
7.4
Google Analytics
Lead scoring and grading
Adobe Campaign
7.2
Google Analytics
Data quality management
Adobe Campaign
6.5
Google Analytics
Automated sales alerts and tasks
Adobe Campaign
6.2
Google Analytics

Campaign Management

Adobe Campaign
7.4
Google Analytics
Calendaring
Adobe Campaign
7.5
Google Analytics
Event/webinar marketing
Adobe Campaign
7.3
Google Analytics

Social Media Marketing

Adobe Campaign
8.0
Google Analytics
Social sharing and campaigns
Adobe Campaign
8.1
Google Analytics
Social profile integration
Adobe Campaign
7.8
Google Analytics

Reporting & Analytics

Adobe Campaign
8.0
Google Analytics
Dashboards
Adobe Campaign
8.4
Google Analytics
Standard reports
Adobe Campaign
8.3
Google Analytics
Custom reports
Adobe Campaign
7.2
Google Analytics

Platform & Infrastructure

Adobe Campaign
7.6
Google Analytics
API
Adobe Campaign
8.0
Google Analytics
Role-based workflow & approvals
Adobe Campaign
8.4
Google Analytics
Customizability
Adobe Campaign
8.1
Google Analytics
Integration with Salesforce.com
Adobe Campaign
7.5
Google Analytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Google Analytics
Integration with SugarCRM
Adobe Campaign
6.3
Google Analytics

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • It's great for detail oriented reports on web traffic and related info.
  • The maps indicating where users are coming from are particularly useful.
  • Very easy to create custom reports.
  • Easy integration with just about any type of website.
  • Ability to distinguish between mobile and desktop users.
Eric Karkovack profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
  • Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.
Lena Prickett profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Google Analytics7.0
Based on 47 answers
We were very happy with IBM Analytics, it was just the price that we were deterred by, but GA is a good alternative, even for the free version.
Reita Silvis profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Google Analytics7.4
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Google Analytics9.5
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Campaign tracking requires more set-up in Webtrends, and the additional cost is hard to justify.
T. Blane McMichen profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Customer insights are always important. Understanding the content of interest.
  • Seeing the source of traffic and their site behavior helps evaluate Ad investment.
T. Blane McMichen profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics More Information