Likelihood to Recommend Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce . It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce . Groove would not be a good fit for an organization not using Salesforce . Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review Groove lets us know real-time when a client has checked an email we sent them. Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature. Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature. Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review The footprint of the person who lasts touches the information. The footprint of the person who edited the information. Date and time of the modification of the account owner. Date and time of the modification of the last person touching the account. Read full review Likelihood to Renew Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
Read full review Usability Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my
Salesforce , Gmail, and
Google Calendar . It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
Read full review Reliability and Availability Aside from frequent error prompts, the program is quite dependable
Read full review Our organization has not experienced any availability issues with Groove
Read full review Performance Everything is good
Read full review Support Rating Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
Read full review In-Person Training It was okay. But, just the once. I had to figure it out with help of others on my team.
Read full review Online Training Easy to use
Read full review Implementation Rating At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
Read full review Alternatives Considered As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of
Salesforce.com . Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review I have used Dialpad. Dialpad is great, and Groove in my opinion does everything Dialpad does. Dialpad lacks the automation, which makes me feel that Groove is much better. I have not used any other CRMS besides these two, but I do believe Groove is light years ahead of Dialpad.
Read full review Contract Terms and Pricing Model Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Scalability Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities. Saves hours per week by delivering actionable/useful info from Salesforce into Gmail Gives me valuable insight on what emails are being opened and read. This helps plan targeting. Read full review ScreenShots Groove, a Clari company Screenshots