17 Ratings
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Score 6 out of 100
9 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Makesbridge

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Michelle Rogers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

comScore Digital Analytix (discontinued)
Makesbridge
7.7
WYSIWYG email editor
comScore Digital Analytix (discontinued)
Makesbridge
6.9
Dynamic content
comScore Digital Analytix (discontinued)
Makesbridge
8.0
Ability to test dynamic content
comScore Digital Analytix (discontinued)
Makesbridge
8.0
Landing pages
comScore Digital Analytix (discontinued)
Makesbridge
7.0
A/B testing
comScore Digital Analytix (discontinued)
Makesbridge
8.4
Mobile optimization
comScore Digital Analytix (discontinued)
Makesbridge
7.9
Email deliverability reporting
comScore Digital Analytix (discontinued)
Makesbridge
8.2
List management
comScore Digital Analytix (discontinued)
Makesbridge
7.2
Triggered drip sequences
comScore Digital Analytix (discontinued)
Makesbridge
8.2

Lead Management

comScore Digital Analytix (discontinued)
Makesbridge
8.1
Lead nurturing
comScore Digital Analytix (discontinued)
Makesbridge
8.2
Lead scoring and grading
comScore Digital Analytix (discontinued)
Makesbridge
7.6
Data quality management
comScore Digital Analytix (discontinued)
Makesbridge
8.2
Automated sales alerts and tasks
comScore Digital Analytix (discontinued)
Makesbridge
8.2

Campaign Management

comScore Digital Analytix (discontinued)
Makesbridge
8.1
Calendaring
comScore Digital Analytix (discontinued)
Makesbridge
7.7
Event/webinar marketing
comScore Digital Analytix (discontinued)
Makesbridge
8.4

Social Media Marketing

comScore Digital Analytix (discontinued)
Makesbridge
8.8
Social sharing and campaigns
comScore Digital Analytix (discontinued)
Makesbridge
8.5
Social profile integration
comScore Digital Analytix (discontinued)
Makesbridge
9.1

Reporting & Analytics

comScore Digital Analytix (discontinued)
Makesbridge
8.0
Dashboards
comScore Digital Analytix (discontinued)
Makesbridge
7.6
Standard reports
comScore Digital Analytix (discontinued)
Makesbridge
8.4
Custom reports
comScore Digital Analytix (discontinued)
Makesbridge
8.1

Platform & Infrastructure

comScore Digital Analytix (discontinued)
Makesbridge
7.6
API
comScore Digital Analytix (discontinued)
Makesbridge
7.1
Role-based workflow & approvals
comScore Digital Analytix (discontinued)
Makesbridge
8.1
Customizability
comScore Digital Analytix (discontinued)
Makesbridge
7.2
Integration with Salesforce.com
comScore Digital Analytix (discontinued)
Makesbridge
8.2

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Makesbridge

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Bryan Barnes | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Makesbridge

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Julie Bylow | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Makesbridge

Makesbridge 9.1
Based on 2 answers
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Julie Bylow | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.8
Based on 2 answers
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Julie Bylow | TrustRadius Reviewer

Reliability and Availability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
Anonymous | TrustRadius Reviewer

Performance

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 1 answer
Best tech support in the software industry.
Anonymous | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.2
Based on 2 answers
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Anonymous | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Makesbridge

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Warren Wear | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Makesbridge

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Cymon Tan | TrustRadius Reviewer

Screenshots

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

comScore Digital Analytix (discontinued) Editions & Modules

Additional Pricing Details

Makesbridge

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Makesbridge Editions & Modules

Edition
Pay As You Go1
Mini$292
SMB$752
MKS PRO$1503
Enterprise$5004
Engage$1,5005
  1. Custom Pricing
  2. per month (1 account)
  3. per month (5 accounts)
  4. per month (10 accounts)
  5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Rating Summary

Likelihood to Recommend

comScore Digital Analytix (discontinued)
8.7
Makesbridge
8.2

Likelihood to Renew

comScore Digital Analytix (discontinued)
6.3
Makesbridge
9.1

Usability

comScore Digital Analytix (discontinued)
Makesbridge
8.8

Reliability and Availability

comScore Digital Analytix (discontinued)
Makesbridge
9.1

Performance

comScore Digital Analytix (discontinued)
Makesbridge
9.1

Support Rating

comScore Digital Analytix (discontinued)
Makesbridge
8.2

Online Training

comScore Digital Analytix (discontinued)
Makesbridge
5.5

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