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Top Rated
232 Ratings
Top Rated
99 Ratings

Adobe Experience Manager

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Top Rated
232 Ratings
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Score 7.8 out of 100
Top Rated
99 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • Adobe Experience Manager ranks higher in 3 feature sets: Platform & Infrastructure, Web Content Creation, Web Content Management
  • Optimizely Content Cloud ranks higher in 1 feature set: Security

Security

7.4

Adobe Experience Manager

74%
8.8

Optimizely Content Cloud

88%
Optimizely Content Cloud ranks higher in 1/1 features

Role-based user permissions

7.4
74%
38 Ratings
8.8
88%
38 Ratings

Platform & Infrastructure

7.8

Adobe Experience Manager

78%
7.3

Optimizely Content Cloud

73%
Adobe Experience Manager ranks higher in 2/2 features

API

7.6
76%
29 Ratings
6.8
68%
34 Ratings

Internationalization / multi-language

7.9
79%
29 Ratings
7.8
78%
29 Ratings

Web Content Creation

7.3

Adobe Experience Manager

73%
7.0

Optimizely Content Cloud

70%
Optimizely Content Cloud ranks higher in 5/8 features

WYSIWYG editor

7.3
73%
33 Ratings
8.0
80%
38 Ratings

Code quality / cleanliness

6.6
66%
34 Ratings
7.8
78%
38 Ratings

Admin section

6.8
68%
34 Ratings
7.8
78%
39 Ratings

Page templates

7.2
72%
37 Ratings
7.4
74%
34 Ratings

Library of website themes

7.2
72%
26 Ratings
5.0
50%
14 Ratings

Mobile optimization / responsive design

7.6
76%
35 Ratings
7.7
77%
34 Ratings

Publishing workflow

8.1
81%
35 Ratings
7.2
72%
36 Ratings

Form generator

7.4
74%
29 Ratings
5.0
50%
27 Ratings

Web Content Management

6.9

Adobe Experience Manager

69%
6.8

Optimizely Content Cloud

68%
Optimizely Content Cloud ranks higher in 3/5 features

Content taxonomy

7.2
72%
31 Ratings
7.6
76%
36 Ratings

SEO support

6.5
65%
33 Ratings
8.0
80%
37 Ratings

Bulk management

6.7
67%
36 Ratings
7.2
72%
32 Ratings

Availability / breadth of extensions

7.2
72%
34 Ratings
5.6
56%
32 Ratings

Community / comment management

6.8
68%
30 Ratings
5.7
57%
24 Ratings

Attribute Ratings

  • Adobe Experience Manager is rated higher in 2 areas: Likelihood to Renew, Implementation Rating
  • Optimizely Content Cloud is rated higher in 4 areas: Likelihood to Recommend, Usability, Availability, Support Rating

Likelihood to Recommend

7.7

Adobe Experience Manager

77%
51 Ratings
8.8

Optimizely Content Cloud

88%
62 Ratings

Likelihood to Renew

9.0

Adobe Experience Manager

90%
5 Ratings
8.0

Optimizely Content Cloud

80%
25 Ratings

Usability

8.1

Adobe Experience Manager

81%
16 Ratings
8.8

Optimizely Content Cloud

88%
18 Ratings

Availability

8.6

Adobe Experience Manager

86%
5 Ratings
9.2

Optimizely Content Cloud

92%
8 Ratings

Performance

8.0

Adobe Experience Manager

80%
5 Ratings

Optimizely Content Cloud

N/A
0 Ratings

Support Rating

7.3

Adobe Experience Manager

73%
11 Ratings
8.0

Optimizely Content Cloud

80%
4 Ratings

Online Training

Adobe Experience Manager

N/A
0 Ratings
6.7

Optimizely Content Cloud

67%
3 Ratings

Implementation Rating

8.7

Adobe Experience Manager

87%
4 Ratings
8.0

Optimizely Content Cloud

80%
2 Ratings

Contract Terms and Pricing Model

9.5

Adobe Experience Manager

95%
2 Ratings

Optimizely Content Cloud

N/A
0 Ratings

Professional Services

9.0

Adobe Experience Manager

90%
1 Rating

Optimizely Content Cloud

N/A
0 Ratings

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely [Content Cloud] is one of the most Practical CMS's in the market which has all the necessary features to manage the website. Excellent speed and performance and user satisfaction in the front end are very good. customers and users are satisfied with the content because we display the published content according to the nature and taste of the customers and their geographical area, and all the content is categorized according to the user group. If you have a lot of content and you are a developer or IT consultant of a large organization that needs various and special facilities, I suggest you use Optimizely [Content Cloud] because it meets all your needs.
Anonymous | TrustRadius Reviewer

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
John Walsh | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Optimizely Content Cloud

  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Optimizely Content Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely Content Cloud 8.0
Based on 25 answers
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Anonymous | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 8.1
Based on 16 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely Content Cloud 8.8
Based on 18 answers
For me, there was a definite learning curve with this application. I had to schedule time with a power user to ask questions and get clarification on a variety of sections. For example, it's not clear to the user how the topics are defined/gathered. I ended up in a completely different area that had no explanation or context that turned out to be a sort of "library" of content topics that had nothing to do with our website.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

Adobe Experience Manager 8.6
Based on 5 answers
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours.Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter.If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely Content Cloud 9.2
Based on 8 answers
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Anonymous | TrustRadius Reviewer

Performance

Adobe Experience Manager

Adobe Experience Manager 8.0
Based on 5 answers
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Manager

Adobe Experience Manager 7.3
Based on 11 answers
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely Content Cloud 8.0
Based on 4 answers
Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
Jenn Murray | TrustRadius Reviewer

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely Content Cloud

Optimizely Content Cloud 6.7
Based on 3 answers
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Optimizely Content Cloud

Optimizely Content Cloud 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Optimizely Content Cloud

Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly:Joomla:
  • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
  • Ability to adapt to business demands was very low.
Salesforce:
  • Very high cost for implementing; commerce model didn't suit our business model well.
Umbraco:
  • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
Sean Haddy | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Experience Manager

Adobe Experience Manager 9.5
Based on 2 answers
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

No score
No answers yet
No answers on this topic

Professional Services

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge.However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Experience Manager

  • We can have multiple teams globally and connect anytime we want.
  • Finding target audiences for advertisement campaigns became [so] much easier than before.
  • One drawback is that the users have to be well trained and [preferably have] more IT knowledge among them to interact with the AEM.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud

  • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
  • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
Anonymous | TrustRadius Reviewer

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