197 Ratings
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Score 7.9 out of 100
98 Ratings
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Score 5.6 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely [Content Cloud (formerly Episerver Content Cloud)] is versatile enough that it can be used in most situations but users that benefit from a development team that can setup complex integration jobs to their PIM/ERP will benefit the most. Some advanced knowledge of SQL will go a long way in allowing front line users and admins to trouble for their development teams along with coming up with additional job requests and/or features.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
7.1
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7
Role-based user permissions
Adobe Experience Manager
7.1
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7

Platform & Infrastructure

Adobe Experience Manager
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.0
API
Adobe Experience Manager
7.7
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Internationalization / multi-language
Adobe Experience Manager
8.3
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.6

Web Content Creation

Adobe Experience Manager
7.5
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.3
WYSIWYG editor
Adobe Experience Manager
7.6
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.0
Code quality / cleanliness
Adobe Experience Manager
6.9
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.5
Admin section
Adobe Experience Manager
7.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.1
Page templates
Adobe Experience Manager
7.4
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.1
Library of website themes
Adobe Experience Manager
7.7
Optimizely Content Cloud (formerly Episerver Content Cloud)
2.4
Mobile optimization / responsive design
Adobe Experience Manager
7.8
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.9
Publishing workflow
Adobe Experience Manager
7.9
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.0
Form generator
Adobe Experience Manager
7.8
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.2

Web Content Management

Adobe Experience Manager
7.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Content taxonomy
Adobe Experience Manager
7.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.1
SEO support
Adobe Experience Manager
6.6
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Bulk management
Adobe Experience Manager
6.8
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.6
Availability / breadth of extensions
Adobe Experience Manager
7.4
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.4
Community / comment management
Adobe Experience Manager
7.3
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.7

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Easy to create categories of different types of content for more targeted analysis
  • Provides graphs that show which content topics are "hottest" or most relevant
  • Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • It is difficult to apply custom css styles to Ektron server controls.
  • The product documentation can be confusing.
  • The annual licensing fee is reasonable, but the start up cost is high, and some of the other resorts balk at the high price tag.
Joy Kilmer | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 25 answers
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Anonymous | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 9.3
Based on 5 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 7.3
Based on 13 answers
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
John Shea | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 9.2
Based on 8 answers
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 8.3
Based on 5 answers
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 4 answers
Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
Jenn Murray | TrustRadius Reviewer

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 6.7
Based on 3 answers
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Among all the CMS products that I've tested, Episerver had a stronger coupling with an e-commerce product (Episerver Commerce), and that was the main reason we went with it. Besides that, the main reasons why I wouldn't go with each, would be mainly:Joomla:
  • Many plug-ins in the marketplace were very poorly written, managed by very small/one person shops, and held very little reliability for a commerce solution.
  • Ability to adapt to business demands was very low.
Salesforce:
  • Very high cost for implementing; commerce model didn't suit our business model well.
Umbraco:
  • Didn't suit our traffic needs. While the CMS support was similar, the integration between Epi CMS & Commerce provided a better experience for our users.
Sean Haddy | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Improved the customer experience across the globe by enhancing the content quality and seamless navigation for the users across content portals
  • Improved website traffic and the way of handling, tracking the right customers from the website traffic thereby improving the sales
  • Savings on the digital asset management over years
Teja Tiruvure | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Ektron has cost our non-profit huge sums of money with little to no return. Most of our web initiatives have been put on complete hold as we have begun to outsource most of our work to third parties as our website is a mishmash of technologies and patchwork fixes.
  • Ektron has slowed down workflows considerably and all of our content editors refuse to produce content they do not absolutely have to, resulting in the web content manager (me) taking on most tasks or retraining people on a continuous basis.
Anonymous | TrustRadius Reviewer

Screenshots

Adobe Experience Manager

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Content Cloud (formerly Episerver Content Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
7.5
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.8

Likelihood to Renew

Adobe Experience Manager
9.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

Usability

Adobe Experience Manager
9.3
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.3

Reliability and Availability

Adobe Experience Manager
Optimizely Content Cloud (formerly Episerver Content Cloud)
9.2

Support Rating

Adobe Experience Manager
8.3
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

Online Training

Adobe Experience Manager
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.7

Implementation Rating

Adobe Experience Manager
8.7
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

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