Top Rated
157 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings
Top Rated
157 Ratings
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Score 7.8 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
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Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
Cassidy Ebert profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Salesforce Marketing Cloud Email Studio
Role-based user permissions
Adobe Experience Manager
8.3
Salesforce Marketing Cloud Email Studio

Platform & Infrastructure

Adobe Experience Manager
7.7
Salesforce Marketing Cloud Email Studio
API
Adobe Experience Manager
7.4
Salesforce Marketing Cloud Email Studio
Internationalization / multi-language
Adobe Experience Manager
8.0
Salesforce Marketing Cloud Email Studio

Web Content Creation

Adobe Experience Manager
6.9
Salesforce Marketing Cloud Email Studio
WYSIWYG editor
Adobe Experience Manager
7.6
Salesforce Marketing Cloud Email Studio
Code quality / cleanliness
Adobe Experience Manager
6.9
Salesforce Marketing Cloud Email Studio
Admin section
Adobe Experience Manager
7.5
Salesforce Marketing Cloud Email Studio
Page templates
Adobe Experience Manager
6.8
Salesforce Marketing Cloud Email Studio
Library of website themes
Adobe Experience Manager
5.5
Salesforce Marketing Cloud Email Studio
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Salesforce Marketing Cloud Email Studio
Publishing workflow
Adobe Experience Manager
7.5
Salesforce Marketing Cloud Email Studio
Form generator
Adobe Experience Manager
6.3
Salesforce Marketing Cloud Email Studio

Web Content Management

Adobe Experience Manager
6.1
Salesforce Marketing Cloud Email Studio
Content taxonomy
Adobe Experience Manager
7.0
Salesforce Marketing Cloud Email Studio
SEO support
Adobe Experience Manager
6.2
Salesforce Marketing Cloud Email Studio
Bulk management
Adobe Experience Manager
6.1
Salesforce Marketing Cloud Email Studio
Availability / breadth of extensions
Adobe Experience Manager
5.7
Salesforce Marketing Cloud Email Studio
Community / comment management
Adobe Experience Manager
5.3
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
Vanessa Suarez profile photo
  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
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Cons

  • Cost. AEM is expensive.
  • Touch UI not as intuitive as classic UI.
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  • It would be nice if the interface was more user-friendly, it's simple to me because I've used the service for a while but it can sometimes take a while to train new employees.
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Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
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Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
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Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
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Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

This is one of the best java based Web CMS solutions and Adobe has done extremely well to connect all possible integrations required for digital marketing. The rest of the other vendors are still struggling for a complete solution.
Shishir Srivastava profile photo
We looked at 3-4 platforms before deciding on using SFMC; we grouped the criteria used into 5 main categories: Budget, Features, Architecture, Support and Analysts/Roadmap (we actually used this site's feedback as part of the Analysts score).The finalists were SFMC and Oracle Eloqua and while Eloqua edged SFMC in out of the box Features and Analysts reviews, the total score was higher for SFMC as it better aligned with our technical Architecture, was cheaper and the Eloqua support wasn't what we expected.
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Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Lead generation through rapid campaign launches
  • Reduce the reliance on IT
  • Regular content refresh making the company more active and present
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  • Positive: Kept internal and external communications under one roof.
  • Positive: Been able to track and review analytics to senders via one platform.
  • Negative: Has limited our ability to communicate with internal employees due to restrictions from the Marketing Cloud to Outlook.
Taylor Martz profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.