176 Ratings
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Score 8.2 out of 100
397 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
8.4
Salesforce Marketing Cloud Email Studio
Role-based user permissions
Adobe Experience Manager
8.4
Salesforce Marketing Cloud Email Studio

Platform & Infrastructure

Adobe Experience Manager
8.0
Salesforce Marketing Cloud Email Studio
API
Adobe Experience Manager
7.8
Salesforce Marketing Cloud Email Studio
Internationalization / multi-language
Adobe Experience Manager
8.2
Salesforce Marketing Cloud Email Studio

Web Content Creation

Adobe Experience Manager
7.1
Salesforce Marketing Cloud Email Studio
WYSIWYG editor
Adobe Experience Manager
6.7
Salesforce Marketing Cloud Email Studio
Code quality / cleanliness
Adobe Experience Manager
6.9
Salesforce Marketing Cloud Email Studio
Admin section
Adobe Experience Manager
7.3
Salesforce Marketing Cloud Email Studio
Page templates
Adobe Experience Manager
7.4
Salesforce Marketing Cloud Email Studio
Library of website themes
Adobe Experience Manager
7.0
Salesforce Marketing Cloud Email Studio
Mobile optimization / responsive design
Adobe Experience Manager
7.3
Salesforce Marketing Cloud Email Studio
Publishing workflow
Adobe Experience Manager
7.3
Salesforce Marketing Cloud Email Studio
Form generator
Adobe Experience Manager
7.0
Salesforce Marketing Cloud Email Studio

Web Content Management

Adobe Experience Manager
6.8
Salesforce Marketing Cloud Email Studio
Content taxonomy
Adobe Experience Manager
7.8
Salesforce Marketing Cloud Email Studio
SEO support
Adobe Experience Manager
6.3
Salesforce Marketing Cloud Email Studio
Bulk management
Adobe Experience Manager
6.8
Salesforce Marketing Cloud Email Studio
Availability / breadth of extensions
Adobe Experience Manager
6.4
Salesforce Marketing Cloud Email Studio
Community / comment management
Adobe Experience Manager
6.8
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.6
Ability to test dynamic content
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.6
Mobile optimization
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
8.2
List management
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
2.7

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
Saren Sakurai | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
8.0
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Adobe Experience Manager
9.0
Salesforce Marketing Cloud Email Studio
8.9

Usability

Adobe Experience Manager
10.0
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
9.0

Performance

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Adobe Experience Manager
9.0
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

Adobe Experience Manager
8.7
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Adobe Experience Manager
Salesforce Marketing Cloud Email Studio
9.0

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