What users are saying about
2 Ratings
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Score 8.8 out of 100
20 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Adobe Experience Platform Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin | TrustRadius Reviewer

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Platform Launch
10.0
Aprimo
Role-based user permissions
Adobe Experience Platform Launch
10.0
Aprimo

Tag Management

Adobe Experience Platform Launch
7.4
Aprimo
Tag library
Adobe Experience Platform Launch
9.0
Aprimo
Tag variable mapping
Adobe Experience Platform Launch
9.0
Aprimo
Ease of writing custom tags
Adobe Experience Platform Launch
10.0
Aprimo
Rules-driven tag execution
Adobe Experience Platform Launch
10.0
Aprimo
Improved page load times
Adobe Experience Platform Launch
5.0
Aprimo
Mobile app tagging
Adobe Experience Platform Launch
5.0
Aprimo
Library of JavaScript extensions
Adobe Experience Platform Launch
4.0
Aprimo

Data Management & Integrity

Adobe Experience Platform Launch
7.3
Aprimo
Event tracking
Adobe Experience Platform Launch
10.0
Aprimo
Universal data layer
Adobe Experience Platform Launch
5.0
Aprimo
Automated error checking
Adobe Experience Platform Launch
7.0
Aprimo

Pros

Adobe Experience Platform Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin | TrustRadius Reviewer

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Platform Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin | TrustRadius Reviewer

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Usability

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Performance

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Platform Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin | TrustRadius Reviewer

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin | TrustRadius Reviewer

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Experience Platform Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Platform Launch
8.0
Aprimo
6.0

Likelihood to Renew

Adobe Experience Platform Launch
Aprimo
5.9

Usability

Adobe Experience Platform Launch
Aprimo
3.7

Reliability and Availability

Adobe Experience Platform Launch
Aprimo
10.0

Performance

Adobe Experience Platform Launch
Aprimo
8.0

Support Rating

Adobe Experience Platform Launch
Aprimo
8.0

In-Person Training

Adobe Experience Platform Launch
Aprimo
8.0

Online Training

Adobe Experience Platform Launch
Aprimo
6.0

Implementation Rating

Adobe Experience Platform Launch
Aprimo
10.0

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