What users are saying about
24 Ratings
89 Ratings
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Score 8.2 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.
No photo available

Falcon.io

Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Marketing Cloud
Falcon.io
6.5
Boolean keyword searches
Adobe Marketing Cloud
Falcon.io
6.3
Filtering out noise/spam
Adobe Marketing Cloud
Falcon.io
6.7
Sentiment analysis
Adobe Marketing Cloud
Falcon.io
5.4
Broad channel coverage
Adobe Marketing Cloud
Falcon.io
7.5

Publishing

Adobe Marketing Cloud
Falcon.io
6.9
Content planning and scheduling
Adobe Marketing Cloud
Falcon.io
6.3
Audience targeting
Adobe Marketing Cloud
Falcon.io
7.8
Content optimization
Adobe Marketing Cloud
Falcon.io
6.5
Workflow management
Adobe Marketing Cloud
Falcon.io
6.9

Engagement

Adobe Marketing Cloud
Falcon.io
7.6
Automated routing and prioritization
Adobe Marketing Cloud
Falcon.io
9.0
Customer interaction histories
Adobe Marketing Cloud
Falcon.io
7.8
Bulk actions
Adobe Marketing Cloud
Falcon.io
6.1

Marketing

Adobe Marketing Cloud
Falcon.io
7.9
Lead generation
Adobe Marketing Cloud
Falcon.io
7.6
Content marketing
Adobe Marketing Cloud
Falcon.io
7.3
Paid media management
Adobe Marketing Cloud
Falcon.io
9.6
Campaigns and promotions
Adobe Marketing Cloud
Falcon.io
7.1

Channel coverage/integration

Adobe Marketing Cloud
Falcon.io
8.3
Twitter
Adobe Marketing Cloud
Falcon.io
8.5
Facebook
Adobe Marketing Cloud
Falcon.io
7.9
LinkedIn
Adobe Marketing Cloud
Falcon.io
8.1
Google+
Adobe Marketing Cloud
Falcon.io
10.0
Instagram
Adobe Marketing Cloud
Falcon.io
6.4
YouTube
Adobe Marketing Cloud
Falcon.io
8.9

Reporting/analytics

Adobe Marketing Cloud
Falcon.io
5.7
Campaign success analytics
Adobe Marketing Cloud
Falcon.io
5.2
Real-time tracking
Adobe Marketing Cloud
Falcon.io
7.2
Competitor analysis
Adobe Marketing Cloud
Falcon.io
4.9

Account management

Adobe Marketing Cloud
Falcon.io
7.2
Role-based user permissions & privileges
Adobe Marketing Cloud
Falcon.io
8.7
Mobile access
Adobe Marketing Cloud
Falcon.io
5.6

Pros

Adobe Marketing Cloud

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available

Falcon.io

  • Cooperative working.
  • Analysis.
  • Tools to create Facebook landing pages (drag drop).
Philipp Schwarz profile photo

Cons

Adobe Marketing Cloud

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
No photo available

Falcon.io

  • Measuring/Reporting Lacks The Flexibility We Need
  • Not A Direct Falcon Issue, But Issues With FB/IG Graph API
  • Sometimes The Platform Can Be A Little Unstable
Carson Maddocks profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Falcon.io

Falcon.io 6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Alternatives Considered

Adobe Marketing Cloud

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo

Falcon.io

Better than the competition, 'nuff said.
Carson Maddocks profile photo

Return on Investment

Adobe Marketing Cloud

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo

Falcon.io

  • Increased employee efficiency.
  • Better customer service due to use the engage option
  • Better knowledge of our digital footprint
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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