What users are saying about

Falcon.io

21 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Falcon.io

21 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.
No photo available

Falcon.io

Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Marketing Cloud
Falcon.io
8.4
Boolean keyword searches
Adobe Marketing Cloud
Falcon.io
9.0
Filtering out noise/spam
Adobe Marketing Cloud
Falcon.io
8.8
Sentiment analysis
Adobe Marketing Cloud
Falcon.io
7.0
Broad channel coverage
Adobe Marketing Cloud
Falcon.io
8.8

Publishing

Adobe Marketing Cloud
Falcon.io
9.3
Content planning and scheduling
Adobe Marketing Cloud
Falcon.io
8.6
Audience targeting
Adobe Marketing Cloud
Falcon.io
9.0
Content optimization
Adobe Marketing Cloud
Falcon.io
9.8
Workflow management
Adobe Marketing Cloud
Falcon.io
9.8

Engagement

Adobe Marketing Cloud
Falcon.io
7.9
Automated routing and prioritization
Adobe Marketing Cloud
Falcon.io
9.0
Customer interaction histories
Adobe Marketing Cloud
Falcon.io
7.7
Bulk actions
Adobe Marketing Cloud
Falcon.io
6.8

Marketing

Adobe Marketing Cloud
Falcon.io
8.9
Lead generation
Adobe Marketing Cloud
Falcon.io
7.5
Content marketing
Adobe Marketing Cloud
Falcon.io
10.0
Paid media management
Adobe Marketing Cloud
Falcon.io
9.0
Campaigns and promotions
Adobe Marketing Cloud
Falcon.io
9.0

Channel coverage/integration

Adobe Marketing Cloud
Falcon.io
9.4
Twitter
Adobe Marketing Cloud
Falcon.io
9.9
Facebook
Adobe Marketing Cloud
Falcon.io
9.9
LinkedIn
Adobe Marketing Cloud
Falcon.io
9.8
Google+
Adobe Marketing Cloud
Falcon.io
9.9
Instagram
Adobe Marketing Cloud
Falcon.io
8.2
YouTube
Adobe Marketing Cloud
Falcon.io
9.0

Reporting/analytics

Adobe Marketing Cloud
Falcon.io
5.3
Campaign success analytics
Adobe Marketing Cloud
Falcon.io
5.0
Real-time tracking
Adobe Marketing Cloud
Falcon.io
6.4
Competitor analysis
Adobe Marketing Cloud
Falcon.io
4.6

Account management

Adobe Marketing Cloud
Falcon.io
8.8
Role-based user permissions & privileges
Adobe Marketing Cloud
Falcon.io
9.0
Mobile access
Adobe Marketing Cloud
Falcon.io
8.6

Pros

  • While most web analytics tools rely on aggregate navigation data, Adobe Marketing Cloud allows analysis up to the individual user-level—an essential feature for companies doing digital marketing for B2B.
  • Flexibility defining custom variables. You can customize the tool to fit your business' needs.
  • Allows integration with 3rd party tools such as CRM and sales software.
Rodrigo Domingues profile photo
  • Bulk upload for FB and TW. We post 4-5 times per day, per channel in some cases.
  • Scheduling. Very convenient to see everything aggregated into a calendar view.
  • Community management. Engage is probably one of the strongest modules. It aggregates everything from all channels.
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Cons

  • More training videos on updates.
Richard Longo profile photo
  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Falcon.io6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Alternatives Considered

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo
Falcon offers more options. But when I want to give mentions in an update I use Hootsuite.
Sabine Hollegien profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • Conversion to website and partners.
  • Employee efficiency.
Sabine Hollegien profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Falcon.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.