What users are saying about
23 Ratings
85 Ratings
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Score 8 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Falcon.io

Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Marketing Cloud
Falcon.io
6.7
Boolean keyword searches
Adobe Marketing Cloud
Falcon.io
6.5
Filtering out noise/spam
Adobe Marketing Cloud
Falcon.io
6.9
Sentiment analysis
Adobe Marketing Cloud
Falcon.io
5.7
Broad channel coverage
Adobe Marketing Cloud
Falcon.io
7.6

Publishing

Adobe Marketing Cloud
Falcon.io
7.2
Content planning and scheduling
Adobe Marketing Cloud
Falcon.io
6.7
Audience targeting
Adobe Marketing Cloud
Falcon.io
8.0
Content optimization
Adobe Marketing Cloud
Falcon.io
6.9
Workflow management
Adobe Marketing Cloud
Falcon.io
7.2

Engagement

Adobe Marketing Cloud
Falcon.io
7.7
Automated routing and prioritization
Adobe Marketing Cloud
Falcon.io
9.0
Customer interaction histories
Adobe Marketing Cloud
Falcon.io
7.8
Bulk actions
Adobe Marketing Cloud
Falcon.io
6.2

Marketing

Adobe Marketing Cloud
Falcon.io
8.0
Lead generation
Adobe Marketing Cloud
Falcon.io
7.6
Content marketing
Adobe Marketing Cloud
Falcon.io
7.5
Paid media management
Adobe Marketing Cloud
Falcon.io
9.5
Campaigns and promotions
Adobe Marketing Cloud
Falcon.io
7.2

Channel coverage/integration

Adobe Marketing Cloud
Falcon.io
8.5
Twitter
Adobe Marketing Cloud
Falcon.io
8.7
Facebook
Adobe Marketing Cloud
Falcon.io
8.1
LinkedIn
Adobe Marketing Cloud
Falcon.io
8.4
Google+
Adobe Marketing Cloud
Falcon.io
10.0
Instagram
Adobe Marketing Cloud
Falcon.io
6.7
YouTube
Adobe Marketing Cloud
Falcon.io
9.0

Reporting/analytics

Adobe Marketing Cloud
Falcon.io
5.7
Campaign success analytics
Adobe Marketing Cloud
Falcon.io
5.2
Real-time tracking
Adobe Marketing Cloud
Falcon.io
7.1
Competitor analysis
Adobe Marketing Cloud
Falcon.io
4.8

Account management

Adobe Marketing Cloud
Falcon.io
7.5
Role-based user permissions & privileges
Adobe Marketing Cloud
Falcon.io
8.7
Mobile access
Adobe Marketing Cloud
Falcon.io
6.2

Pros

Adobe Marketing Cloud

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo

Falcon.io

  • Analyze
  • Efficient
  • Accessible wherever you are
Sabine Hollegien profile photo

Cons

Adobe Marketing Cloud

  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.
Jorden Beatty profile photo

Falcon.io

  • Measuring/Reporting Lacks The Flexibility We Need
  • Not A Direct Falcon Issue, But Issues With FB/IG Graph API
  • Sometimes The Platform Can Be A Little Unstable
Carson Maddocks profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Falcon.io

Falcon.io 6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

Falcon.io

Better than the competition, 'nuff said.
Carson Maddocks profile photo

Return on Investment

Adobe Marketing Cloud

  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
Luiz Lai profile photo

Falcon.io

  • Negative. We have not made as much from the content we've published as we've spent on the software.
Lainey Graham profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

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