What users are saying about
22 Ratings
83 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Falcon.io

Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Marketing Cloud
Falcon.io
8.4
Boolean keyword searches
Adobe Marketing Cloud
Falcon.io
9.0
Filtering out noise/spam
Adobe Marketing Cloud
Falcon.io
8.8
Sentiment analysis
Adobe Marketing Cloud
Falcon.io
7.0
Broad channel coverage
Adobe Marketing Cloud
Falcon.io
8.8

Publishing

Adobe Marketing Cloud
Falcon.io
9.3
Content planning and scheduling
Adobe Marketing Cloud
Falcon.io
8.5
Audience targeting
Adobe Marketing Cloud
Falcon.io
9.0
Content optimization
Adobe Marketing Cloud
Falcon.io
9.8
Workflow management
Adobe Marketing Cloud
Falcon.io
9.8

Engagement

Adobe Marketing Cloud
Falcon.io
7.7
Automated routing and prioritization
Adobe Marketing Cloud
Falcon.io
9.0
Customer interaction histories
Adobe Marketing Cloud
Falcon.io
7.7
Bulk actions
Adobe Marketing Cloud
Falcon.io
6.6

Marketing

Adobe Marketing Cloud
Falcon.io
8.8
Lead generation
Adobe Marketing Cloud
Falcon.io
7.4
Content marketing
Adobe Marketing Cloud
Falcon.io
10.0
Paid media management
Adobe Marketing Cloud
Falcon.io
9.0
Campaigns and promotions
Adobe Marketing Cloud
Falcon.io
9.0

Channel coverage/integration

Adobe Marketing Cloud
Falcon.io
9.4
Twitter
Adobe Marketing Cloud
Falcon.io
9.9
Facebook
Adobe Marketing Cloud
Falcon.io
9.9
LinkedIn
Adobe Marketing Cloud
Falcon.io
9.8
Google+
Adobe Marketing Cloud
Falcon.io
9.9
Instagram
Adobe Marketing Cloud
Falcon.io
8.1
YouTube
Adobe Marketing Cloud
Falcon.io
9.0

Reporting/analytics

Adobe Marketing Cloud
Falcon.io
5.1
Campaign success analytics
Adobe Marketing Cloud
Falcon.io
5.0
Real-time tracking
Adobe Marketing Cloud
Falcon.io
6.3
Competitor analysis
Adobe Marketing Cloud
Falcon.io
4.1

Account management

Adobe Marketing Cloud
Falcon.io
8.8
Role-based user permissions & privileges
Adobe Marketing Cloud
Falcon.io
9.0
Mobile access
Adobe Marketing Cloud
Falcon.io
8.5

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available
  • Bulk upload for FB and TW. We post 4-5 times per day, per channel in some cases.
  • Scheduling. Very convenient to see everything aggregated into a calendar view.
  • Community management. Engage is probably one of the strongest modules. It aggregates everything from all channels.
No photo available

Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
No photo available
  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Falcon.io6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
No photo available

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available
  • Increased employee efficiency.
  • Better customer service due to use the engage option
  • Better knowledge of our digital footprint
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Falcon.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.