What users are saying about

Pardot

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Top Rated
514 Ratings
83 Ratings
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Score 7.9 out of 101

Pardot

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Top Rated
514 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Pardot
7.3
WYSIWYG email editor
Adobe Marketing Cloud
Pardot
6.6
Dynamic content
Adobe Marketing Cloud
Pardot
7.2
Ability to test dynamic content
Adobe Marketing Cloud
Pardot
7.3
Landing pages
Adobe Marketing Cloud
Pardot
6.9
A/B testing
Adobe Marketing Cloud
Pardot
7.7
Mobile optimization
Adobe Marketing Cloud
Pardot
6.7
Email deliverability
Adobe Marketing Cloud
Pardot
8.1
List management
Adobe Marketing Cloud
Pardot
7.5
Triggered drip sequences
Adobe Marketing Cloud
Pardot
7.5

Lead Management

Adobe Marketing Cloud
Pardot
6.9
Lead nurturing
Adobe Marketing Cloud
Pardot
7.4
Lead scoring and grading
Adobe Marketing Cloud
Pardot
7.7
Data quality management
Adobe Marketing Cloud
Pardot
5.8
Automated sales alerts and tasks
Adobe Marketing Cloud
Pardot
6.7

Campaign Management

Adobe Marketing Cloud
Pardot
7.4
Calendaring
Adobe Marketing Cloud
Pardot
7.3
Event/webinar marketing
Adobe Marketing Cloud
Pardot
7.6

Social Media Marketing

Adobe Marketing Cloud
Pardot
7.4
Social sharing and campaigns
Adobe Marketing Cloud
Pardot
7.0
Social profile integration
Adobe Marketing Cloud
Pardot
7.8

Reporting & Analytics

Adobe Marketing Cloud
Pardot
5.8
Dashboards
Adobe Marketing Cloud
Pardot
5.7
Standard reports
Adobe Marketing Cloud
Pardot
6.3
Custom reports
Adobe Marketing Cloud
Pardot
5.4

Platform & Infrastructure

Adobe Marketing Cloud
Pardot
6.8
API
Adobe Marketing Cloud
Pardot
6.9
Role-based workflow & approvals
Adobe Marketing Cloud
Pardot
7.1
Customizability
Adobe Marketing Cloud
Pardot
6.1
Integration with Salesforce.com
Adobe Marketing Cloud
Pardot
6.8
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Pardot
8.3
Integration with SugarCRM
Adobe Marketing Cloud
Pardot
5.4

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • The email templates are easy to set up and allow us to automate our marketing efforts very effectively.
  • The ability to segment our lists has proven very valuable. List segmentation allows the right message to get to the right vertical markets at the right time.
  • The marketing calendar gives the whole team an outline of what marketing initiatives are hitting on any given day.
Karol Clark profile photo

Cons

  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.
Jorden Beatty profile photo
  • Reporting layouts - can't customize columns, sorts etc.... Drawback when users are accustomed to flexibility of salesforce.com. It would be great if they would make all Pardot data available in Salesforce.com so that I can run all reports from one area.
  • Would be nice if a few landing page templates were provided (similar to email templates offered).
  • More advanced salesforce.com integration - ability to write to the account, opportunity or custom objects (not just lead and contact).
  • Advanced programming on the Pardot side. The ability to create formulas and advanced drip/marketing process flows.
  • Salesforce.com sync. Records only sync from Salesforce to Pardot when an email address is added. There is no way to easily set the sync to be based on criteria other than the existence of an email address - such as record type, or a custom flag.
Yvette Montague profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Pardot8.6
Based on 84 answers
We need improvements with the CRM integration.
Stacey Schneider profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
Straightforward UI/UX for a VERY robust and powerful tool
John Schott profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
Response time.
Jenn Larson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
When brought on board you get an implementation specialist who provides you a timeline & tasks to be completed. We received 30 mins per week for a screen share to get all of those questions answered and he was very responsive to email replies with screencasts showing my faults or misconfigures.
Vinny Poliseno profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
We have used Eloqua and Exact Target previously. Pardot is miles ahead of the competition. They are the ones that raise the standard in opposition to clunky and out of touch interfaces and non-intuitive automations. It is a marketers dream to have tools that do not require IT involvement just to do simple or even medium complexity automation. It has saved us so much money just in its automation features alone that Exact Target required APEX to perform the same functionality at additional costs of thousands of dollars. Eloqua was a flop for us. I believe that we contracted with Exact Target as quickly as possible because of the poor performance of Eloqua. Once we discovered Pardot, we actually maintained about 6 months of the remaining Exact Target contract and made the switch to Pardot. This may have cost us monetarily in the short term, but once free to automate and dynamically build lists we will never go to another MAS
Brian Boggs profile photo

Return on Investment

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
No photo available
  • Definitely helps shorten the sales cycle by providing rep information
  • Form and email completion actions help keep new prospects from falling through the cracks.
  • Newer features to track video activity through a connection with Wistia improve frequently.
James Heckman profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Adobe Marketing Cloud More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information