What users are saying about

Pardot

Top Rated
489 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Pardot

Top Rated
489 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Pardot

It's an extremely powerful tool with its integration with Salesforce but it takes a long while to become efficient and effective with the product. Someone who has a lot of experience with Salesforce and Pardot itself would be well suited to use this, however, most people would probably find this outdated and be able to find a better option.
Megan Lemons profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Pardot
6.7
WYSIWYG email editor
Adobe Marketing Cloud
Pardot
6.2
Dynamic content
Adobe Marketing Cloud
Pardot
6.6
Ability to test dynamic content
Adobe Marketing Cloud
Pardot
6.9
Landing pages
Adobe Marketing Cloud
Pardot
6.5
A/B testing
Adobe Marketing Cloud
Pardot
7.1
Mobile optimization
Adobe Marketing Cloud
Pardot
6.4
Email deliverability
Adobe Marketing Cloud
Pardot
7.4
List management
Adobe Marketing Cloud
Pardot
6.7
Triggered drip sequences
Adobe Marketing Cloud
Pardot
6.7

Lead Management

Adobe Marketing Cloud
Pardot
6.3
Lead nurturing
Adobe Marketing Cloud
Pardot
6.6
Lead scoring and grading
Adobe Marketing Cloud
Pardot
6.9
Data quality management
Adobe Marketing Cloud
Pardot
5.4
Automated sales alerts and tasks
Adobe Marketing Cloud
Pardot
6.2

Campaign Management

Adobe Marketing Cloud
Pardot
6.4
Calendaring
Adobe Marketing Cloud
Pardot
6.2
Event/webinar marketing
Adobe Marketing Cloud
Pardot
6.7

Social Media Marketing

Adobe Marketing Cloud
Pardot
7.2
Social sharing and campaigns
Adobe Marketing Cloud
Pardot
6.6
Social profile integration
Adobe Marketing Cloud
Pardot
7.8

Reporting & Analytics

Adobe Marketing Cloud
Pardot
5.5
Dashboards
Adobe Marketing Cloud
Pardot
5.1
Standard reports
Adobe Marketing Cloud
Pardot
5.8
Custom reports
Adobe Marketing Cloud
Pardot
5.5

Platform & Infrastructure

Adobe Marketing Cloud
Pardot
6.5
API
Adobe Marketing Cloud
Pardot
6.5
Role-based workflow & approvals
Adobe Marketing Cloud
Pardot
6.9
Customizability
Adobe Marketing Cloud
Pardot
5.9
Integration with Salesforce.com
Adobe Marketing Cloud
Pardot
6.2
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Pardot
8.3
Integration with SugarCRM
Adobe Marketing Cloud
Pardot
5.4

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Easy to use
  • Direct sync with SFDC
  • Great support team
Trevor Lynn profile photo

Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
No photo available
  • Email templates can be difficult to use at times (we use HTML editors to import our email creatives).
  • Navigation can be difficult, as well as knowing exactly what some functions actually do.
  • Exporting a contact's activities is not available, just the generic and custom fields you create (you can usually work around this by setting up several completion actions).
Matt Bohar profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Pardot8.6
Based on 84 answers
it works as expected.
Yvette Montague profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
It is very easy to use and intuitive
Dave Pond profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
Response time.
Jenn Larson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo
We have only ever used Pardot. I was not in charge of purchasing Pardot but I believe our company also looked into Marketo.
Billy Barker profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • Faster Lead Conversion
  • CRM based communications which are derived from interactions from our sales and service staff. This improves customer service.
  • This has improved our tracking from forms and pages 100 fold because of the CRM integration.
Brian Boggs profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Adobe Marketing Cloud More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information