Likelihood to Recommend If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Read full review I write music and sound design for multiple projects at the same time, all within the same company, sometimes as much as 8-10. It can be hard to keep track of and stay on top of notes and changes, but Adobe Workfront is great at keeping everything organized, and informing you of deadline changes as they occur.
Read full review Pros Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content. Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions. Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site. Read full review Fosters communication between team members. Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed. Sharing documents between team members that can be updated. Read full review Cons Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements. Adobe could offer multiple price options based on the usage, which is missing at the moment. Read full review Notifications (sometimes I am emailed when I am tagged, other times I am not) Certain file formats do not render correctly in Workfront Proof (eg, .XLS files) It can be difficult to manage projects if you have not been assigned the correct permissions. Read full review Likelihood to Renew Although a powerful tool,
Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Read full review All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
Adam Messano Senior Project Manager – Resource & Infrastructure Optimization.
Read full review Usability I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Read full review Reliability and Availability Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
Read full review Performance Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
Read full review Support Rating It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Read full review In-Person Training It was from my boss, not a rep from AtTask.
Read full review Online Training The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Read full review Implementation Rating Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
Read full review Alternatives Considered In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Read full review Jira is mostly used as a bug locking tool or to track any new development for any specific region/EPIC. But Workfront has a lot of other features which are beneficial in project management. I still consider
Jira and Workfront my top two options for project management and believe both have some of the other useful features which are required to manage any team.
Read full review Contract Terms and Pricing Model As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.
Read full review Scalability Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
Read full review Return on Investment It has helped us track our ROI better and see costs versus revenue coming in directly from emails. A/B testing is very helpful to ensure the best email is being chosen to get sent out. Our deliverability has improved a lot. Read full review Workfront allowed our company to have multiple offices and work remote and still have projects continually move through the agency The platform allowed streamlined project management needs so PMs could look at a higher level of timing for resourcing needs for a given team Workfront's ease of integration with other tech allowed for a lot of flexibility to meet the needs of individual wants/needs so that each person could do their best work Read full review ScreenShots Adobe Workfront Screenshots