What users are saying about
459 Ratings
85 Ratings
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Score 8 out of 101
459 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Workfront

I work on a team where each of us is separated individually from the United States. Workfront enables us to collectively collaborate on a common project setting individual goals. Project managers can invite users, send out updates and set goals to be marked as complete by individual users. Definitely an AAA+ option for global team project collaborations. Smaller projects with fewer working participants would most likely not benefit from the ROI for this product, however, if these smaller tasks are building to a larger project or your teams have multiple small projects running simultaneously then Workfront is for you as well.
Brian Knox profile photo

Feature Rating Comparison

Project Management

Adobe Marketing Cloud
Workfront
7.8
Task Management
Adobe Marketing Cloud
Workfront
8.8
Resource Management
Adobe Marketing Cloud
Workfront
6.7
Gantt Charts
Adobe Marketing Cloud
Workfront
7.2
Scheduling
Adobe Marketing Cloud
Workfront
7.5
Workflow Automation
Adobe Marketing Cloud
Workfront
7.6
Team Collaboration
Adobe Marketing Cloud
Workfront
8.8
Support for Agile Methodology
Adobe Marketing Cloud
Workfront
7.5
Support for Waterfall Methodology
Adobe Marketing Cloud
Workfront
7.8
Document Management
Adobe Marketing Cloud
Workfront
7.6
Email integration
Adobe Marketing Cloud
Workfront
7.8
Mobile Access
Adobe Marketing Cloud
Workfront
7.4
Timesheet Tracking
Adobe Marketing Cloud
Workfront
8.5
Change request and Case Management
Adobe Marketing Cloud
Workfront
7.9
Budget and Expense Management
Adobe Marketing Cloud
Workfront
7.9

Professional Services Automation

Adobe Marketing Cloud
Workfront
6.5
Quotes/estimates
Adobe Marketing Cloud
Workfront
6.1
Invoicing
Adobe Marketing Cloud
Workfront
5.8
Project & financial reporting
Adobe Marketing Cloud
Workfront
7.7
Integration with accounting software
Adobe Marketing Cloud
Workfront
6.1

Pros

Adobe Marketing Cloud

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available

Workfront

  • Workfront contains al the necessary details and documents in one location for easy reference.
  • Workfront allows anyone within the company to review a project and know exactly what has happened through the work on the project and also the current status so anyone can pick up the project and work on it if need be.
  • The organization of types of billing is a great tool to be sure we charge appropriate rates for our time. Example: Wed hours are more expensive than studio/design work, so we are able to manage billing quicker and easier.
Renee Bulla profile photo

Cons

Adobe Marketing Cloud

  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
No photo available

Workfront

  • Reporting Feature: I inherited Workfront from the previous project manager. It had only been used for 3 months up until this point. By that time, our set up hours were depleted, and I was up to my own devices to determine how to build and customize reports to get what I needed. Unfortunately, the former PM wasn't very experienced with reports and dashboards, so the reports that existed were broken or inadequate. This means, I had to fumble through the reports. I am not getting what I need from the reporting functionality, and the help / training sessions are very underwhelming.
  • Updating tasks: I appreciate the template feature, but to update the tasks when you have more than 15 is cumbersome. Each cell is responsive, and I would very much welcome a spreadsheet type page where I can enter everything and press "Save" before changes commit to the system.
  • Assigning tasks to a user where the date is already set: For example, I use a template, and one of tasks is graphic design, and the date was pre-populated to 10/31/2017. When I assign this task to the user (e.g. Bob Smith), the task automatically enters into their "My Work" as 10/31/2017, which is great. But, let's say I after I assign the task, I update the predecessor to take longer, which makes this task's due date 11/15/2017. This makes Bob's task still due on 10/31/2017. What a headache!!!
Emilie Toll, MBA profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Workfront

Workfront 7.9
Based on 59 answers
we could not manage without it.
Bill Gattinger profile photo

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 8.0
Based on 17 answers
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Maryland Tracy profile photo

Reliability and Availability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Support

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 7.7
Based on 11 answers
Basic support has been supplemented by the AtTask Customer Service represenative and the ongoing relationship with development teams who are always looking for feedback on the product.
Shannon C. King profile photo

Online Training

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 8.3
Based on 10 answers
I would recommend all user's using Workfront to go through the training material provided. Have all user's practice in the Sandbox environment and have your workflow documented for the consultant before he arrives on site.
Maryland Tracy profile photo

Alternatives Considered

Adobe Marketing Cloud

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available

Workfront

Reporting options are available and amazing. Project templates are extremely helpful.
Shelly Long, PMP, CSSGB profile photo

Scalability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Workfront

Workfront 9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

Adobe Marketing Cloud

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available

Workfront

  • Workfront has increased the number of projects that the Traffic Team can traffic by freeing up a significant amount of time for us. No more working weekends to be ready for a Monday morning status meeting!
  • We have greater visibility into the number of projects our associates work and who is doing the most work.
  • We now have greater visibility into all projects and can hold individuals and teams more accountable.
  • ProofHQ reduced the amount of time needed for proofing by allowing multiple reviewers access at the same time. Markups are easily readable since the feedback is typed and not handwritten. It is easy to identify where a proof is in the review process because we do not have to go desk to desk looking for paper proofs.
Shelly Long, PMP, CSSGB profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Workfront

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

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