What users are saying about

Workfront

444 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Workfront

444 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Workfront

We use Workfront for a wide variety of project types. Everything from creative projects in marketing to application development. Workfront provides a broad set of functionality for project and task management, but each project and project manager can use as much of that functionality as they wish.
John Rozeboom, CSM, PMP profile photo

Feature Rating Comparison

Project Management

Adobe Marketing Cloud
Workfront
7.7
Task Management
Adobe Marketing Cloud
Workfront
8.8
Resource Management
Adobe Marketing Cloud
Workfront
6.6
Gantt Charts
Adobe Marketing Cloud
Workfront
7.1
Scheduling
Adobe Marketing Cloud
Workfront
7.5
Workflow Automation
Adobe Marketing Cloud
Workfront
7.6
Team Collaboration
Adobe Marketing Cloud
Workfront
8.8
Support for Agile Methodology
Adobe Marketing Cloud
Workfront
7.4
Support for Waterfall Methodology
Adobe Marketing Cloud
Workfront
7.9
Document Management
Adobe Marketing Cloud
Workfront
7.6
Email integration
Adobe Marketing Cloud
Workfront
7.7
Mobile Access
Adobe Marketing Cloud
Workfront
7.3
Timesheet Tracking
Adobe Marketing Cloud
Workfront
8.4
Change request and Case Management
Adobe Marketing Cloud
Workfront
7.8
Budget and Expense Management
Adobe Marketing Cloud
Workfront
7.9

Professional Services Automation

Adobe Marketing Cloud
Workfront
6.3
Quotes/estimates
Adobe Marketing Cloud
Workfront
6.1
Invoicing
Adobe Marketing Cloud
Workfront
5.8
Project & financial reporting
Adobe Marketing Cloud
Workfront
7.7
Integration with accounting software
Adobe Marketing Cloud
Workfront
5.8

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Workfront contains al the necessary details and documents in one location for easy reference.
  • Workfront allows anyone within the company to review a project and know exactly what has happened through the work on the project and also the current status so anyone can pick up the project and work on it if need be.
  • The organization of types of billing is a great tool to be sure we charge appropriate rates for our time. Example: Wed hours are more expensive than studio/design work, so we are able to manage billing quicker and easier.
Renee Bulla profile photo

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • The resource planning tool is a little clunky to navigate and understand.
  • Would like to see more 'out of box' reports for dashboard suggestions.
Jaylyn N Lee profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Workfront8.1
Based on 59 answers
we could not manage without it.
Bill Gattinger profile photo

Usability

No score
No answers yet
No answers on this topic
Workfront8.0
Based on 17 answers
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Maryland Tracy profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Workfront9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Support

No score
No answers yet
No answers on this topic
Workfront7.7
Based on 11 answers
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Mike Tompkins profile photo

Online Training

No score
No answers yet
No answers on this topic
Workfront8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

No score
No answers yet
No answers on this topic
Workfront8.4
Based on 10 answers
I would recommend all user's using Workfront to go through the training material provided. Have all user's practice in the Sandbox environment and have your workflow documented for the consultant before he arrives on site.
Maryland Tracy profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
Our previous system was home-brewed Sharepoint, mostly for note-taking and online tracking as we routed physical job jackets, scanned documents and emailed them to one another. It was fine for its time but as we expanded not just in volume but in location (offices went from NY only to NY, NJ, CT, CA, OH, London, Manila, plus remote more employees working from home), it was overdue for a replacement.We selected Workfront after a couple of live demos from competitors as well as researching about 8-10 others online. While every system had its strengths, we found no other system that matched the flexibility, robust features and customizability of Workfront. And that was before we factored in the ProofHQ tool. At that point, no one else came close.
Anthony Pernice profile photo

Scalability

No score
No answers yet
No answers on this topic
Workfront9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
Gitai Ben-Ammi profile photo
  • We are far better able to schedule upcoming work and make changes on the fly
  • Our Account teams and executives have real-time access to the current status of their projects and can gauge their overall "health"
  • We've entirely eliminated paper/job jackets for day-to-day operations
  • Easier collaboration among our related agencies since our processes and tools are nearly identical now
Anthony Pernice profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Workfront

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details