What users are saying about
29 Ratings
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Score 7.4 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Kenshoo Infinity Suite

Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Kenshoo Infinity Suite
5.8
Data Transfer
Adobe Media Optimizer
Kenshoo Infinity Suite
6.2
DSP integration
Adobe Media Optimizer
Kenshoo Infinity Suite
5.5

Ad Campaigns

Adobe Media Optimizer
Kenshoo Infinity Suite
5.5
Ad campaign creation
Adobe Media Optimizer
Kenshoo Infinity Suite
5.7
Ad deployment
Adobe Media Optimizer
Kenshoo Infinity Suite
5.6
Display advertising
Adobe Media Optimizer
Kenshoo Infinity Suite
5.4
Ad display and retargeting segmentation
Adobe Media Optimizer
Kenshoo Infinity Suite
5.4
Sequence targeting
Adobe Media Optimizer
Kenshoo Infinity Suite
5.1

Ad Reporting & Analytics

Adobe Media Optimizer
Kenshoo Infinity Suite
7.2
Ad dashboards
Adobe Media Optimizer
Kenshoo Infinity Suite
6.9
Ad performance reports
Adobe Media Optimizer
Kenshoo Infinity Suite
7.0
Ad conversion tracking
Adobe Media Optimizer
Kenshoo Infinity Suite
6.6
Ad attribution reporting
Adobe Media Optimizer
Kenshoo Infinity Suite
7.0
Cross-channel ad management
Adobe Media Optimizer
Kenshoo Infinity Suite
8.6
Ad forecasting and optimization
Adobe Media Optimizer
Kenshoo Infinity Suite
7.0

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
  • Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
  • Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
Jonathan Warner profile photo

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
  • Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
  • Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
Jonathan Warner profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
Eamonn Kelly profile photo

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Positive increases on ROI for our clients' SEM campaigns.
Kieran Dunn profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details