What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Kenshoo Infinity Suite

26 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

Best solution for enterprises, brands and high volume retailers. Not suitable for smaller businesses or agencies.
Tony Guarnaccia profile photo

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Kenshoo Infinity Suite
6.0
Data Transfer
Adobe Media Optimizer
Kenshoo Infinity Suite
6.4
DSP integration
Adobe Media Optimizer
Kenshoo Infinity Suite
5.6

Ad Campaigns

Adobe Media Optimizer
Kenshoo Infinity Suite
5.6
Ad campaign creation
Adobe Media Optimizer
Kenshoo Infinity Suite
5.8
Ad deployment
Adobe Media Optimizer
Kenshoo Infinity Suite
5.7
Display advertising
Adobe Media Optimizer
Kenshoo Infinity Suite
5.5
Ad display and retargeting segmentation
Adobe Media Optimizer
Kenshoo Infinity Suite
5.5
Sequence targeting
Adobe Media Optimizer
Kenshoo Infinity Suite
5.2

Ad Reporting & Analytics

Adobe Media Optimizer
Kenshoo Infinity Suite
7.2
Ad dashboards
Adobe Media Optimizer
Kenshoo Infinity Suite
6.8
Ad performance reports
Adobe Media Optimizer
Kenshoo Infinity Suite
6.9
Ad conversion tracking
Adobe Media Optimizer
Kenshoo Infinity Suite
6.7
Ad attribution reporting
Adobe Media Optimizer
Kenshoo Infinity Suite
7.1
Cross-channel ad management
Adobe Media Optimizer
Kenshoo Infinity Suite
8.5
Ad forecasting and optimization
Adobe Media Optimizer
Kenshoo Infinity Suite
7.3

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
  • Kenshoo has a support ticket center to answer support questions.
  • Kenshoo did come to our company to help us through the certification process.
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Clunky interface. Reporting & column defaults are not intuitive.
  • Certification program is not helpful.
  • Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Kenshoo Infinity Suite7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
No photo available

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
No photo available

Return on Investment

  • Helped reduce our CPL
  • Helped increase our leads
  • Helped provide more insights for optimizing our campaigns
Tony Guarnaccia profile photo
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details