What users are saying about
115 Ratings
36 Ratings
115 Ratings
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Score 7.6 out of 101
36 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger profile photo

Cons

Adobe Target

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
No photo available

Demandbase

  • A front end interface to help manage the content module would be helpful.
  • Having default dashboards and reports available in Google Analytics would help.
Tom Berger profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo

Demandbase

Demandbase 9.3
Based on 10 answers
We plan to continue integrating and testing Demandbase across all areas of our website and marketing campaigns
Marc Hansen profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Demandbase

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Demandbase

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Demandbase

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

Demandbase

Demandbase 9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Demandbase

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo

Demandbase

Demandbase 10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

Adobe Target

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
No photo available

Demandbase

I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.
Adam Greco profile photo

Return on Investment

Adobe Target

  • It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
Varun Shah profile photo

Demandbase

  • Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
  • We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
  • Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.
Jay Kang profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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