AdRoll vs. Google Ads
Product | Rating | Most Used By | Product Summary | Starting Price |
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AdRoll | N/A | AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights. | $40 per month | |
Google Ads | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | N/A |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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AdRoll | Google Ads | |
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Considered Both Products | AdRoll | Google Ads |
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AdRoll | Google Ads | |
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Highlights |
Research Team Insight Published AdRoll and Google Ads are both online advertising platforms. Google Ads allows users to implement paid ads across Google products and services, from search results to shopping to YouTube. AdRoll helps people implement paid ads across a variety of platforms and media, and is specifically known for its remarketing functionality. Google Ads is popular with large businesses that want to appeal to a nationwide audience, while AdRoll can help small businesses target specific audiences. FeaturesThough AdRoll and Google Ads both offer users a way to advertise their business, products, or services online, they each have diverse features that may appeal to different types of users. Google Ads excels at its primary purpose: allowing users to advertise on Google properties. Its robust features enable businesses to run ads in Google search results, on Google Maps, Google Shopping, Gmail, YouTube, and more. With Google Ads, users can create simple advertisements and modify them for use on each different Google property, then track those ads with detailed statistics. Ad spend is the only cost with Google Ads, and users can set a monthly budget cap so that they’ll never pay more than they’re expecting. When budget caps are set, Google Ads will estimate the results that are possible within that budget. AdRoll’s standout features are in remarketing. Users like that they can implement ads that will market specifically to potential customers who visited their website without completing a purchase or other task. The AdRoll interface allows users to create and serve ads on a variety of platforms, tailoring each ad to specific user demographics, or in the case of remarketing, to what the user was doing on the website before they left. AdRoll also includes features like email marketing and product recommendations. Support is included at every pricing tier. LimitationsGoogle Ads is popular with large companies selling products or services to a large audience. However, it can be difficult to use for small businesses or confusing for those without online advertising experience. New users report having a hard time navigating the interface to target ads to their specific demographic or location. As is the case with some large technology providers, support can range from spotty to nonexistent. While AdRoll includes support at every pricing tier, users note that support is occasionally delayed, or that account representatives or engineers are unable to fix problems. Lack of consistent pricing can also be an issue, as ad spend is not included in pricing tiers and may fluctuate. Additionally, businesses with websites that do not involve specific trackable user actions may not find many of AdRoll’s features useful. PricingGoogle Ads runs on a pay per click model, so businesses only pay when a potential customer clicks on the ad to call the business or visit the website. The per-click cost is set by Google, but advanced or high-volume users can look into advertising auction bidding strategies to maximize their budget. AdRoll is priced by tier and has three pricing plans. Their free tier is ideal for users looking for the basics and includes many of their ad, email, product recommendations, and measurement and attribution features. AdRoll’s Essentials plan costs $9 per month and gives users access to more advanced features. These include the ability to remove AdRoll branding and set up custom audience segmentation. Users on the Pro plan, which starts at $19 per month, gain access to the reporting data API and performance benchmarks. The Pro plan also includes up to 20,000 email sends per month. As mentioned above, the actual ad spend is not included in the monthly price. |
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AdRoll | Google Ads | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Serpstat Score 9.3 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.9 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AdRoll | Google Ads | |
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Likelihood to Recommend | 2.4 (49 ratings) | 7.3 (115 ratings) |
Likelihood to Renew | 7.0 (6 ratings) | 9.5 (21 ratings) |
Usability | 8.0 (6 ratings) | 7.5 (7 ratings) |
Performance | - (0 ratings) | 9.0 (1 ratings) |
Support Rating | 1.2 (6 ratings) | 8.9 (8 ratings) |
Online Training | - (0 ratings) | 9.0 (1 ratings) |
Implementation Rating | 8.0 (3 ratings) | - (0 ratings) |
Vendor post-sale | - (0 ratings) | 1.0 (1 ratings) |
Vendor pre-sale | - (0 ratings) | 10.0 (1 ratings) |
AdRoll | Google Ads | |
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Likelihood to Recommend | NextRoll | Google |
Pros | NextRoll | Google |
Cons | NextRoll | Google |
Likelihood to Renew | NextRoll | Google |
Usability | NextRoll | Google |
Support Rating | NextRoll | Google |
Online Training | NextRoll No answers on this topic | Google |
Implementation Rating | NextRoll | Google No answers on this topic |
Alternatives Considered | NextRoll | Google |
Return on Investment | NextRoll | Google |
ScreenShots |