AdRoll vs. Really Simple Systems

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.5 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Really Simple Systems
Score 7.6 out of 10
Small Businesses (1-50 employees)
Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing, pipeline management, and case management.
$8
per month
Pricing
AdRollReally Simple Systems
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Free CRM
$0
2 Users and 100 Company Records
Starter
$15
per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
Professional
$33
per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
Enterprise
$50
per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
Offerings
Pricing Offerings
AdRollReally Simple Systems
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans include free customer support and setup help.
More Pricing Information
Community Pulse
AdRollReally Simple Systems
Top Pros
Top Cons
Features
AdRollReally Simple Systems
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
Really Simple Systems
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.2
44 Ratings
40% below category average
Really Simple Systems
-
Ratings
Ad campaign creation2.943 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.241 Ratings00 Ratings
Ad display and retargeting segmentation5.244 Ratings00 Ratings
Sequence targeting4.826 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.2
44 Ratings
83% below category average
Really Simple Systems
-
Ratings
Ad dashboards2.844 Ratings00 Ratings
Ad performance reports2.844 Ratings00 Ratings
Ad conversion tracking4.242 Ratings00 Ratings
Ad attribution reporting2.638 Ratings00 Ratings
Cross-channel ad management4.231 Ratings00 Ratings
Ad forecasting and optimization2.428 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
7.2
33 Ratings
7% below category average
Customer data management / contact management00 Ratings7.833 Ratings
Workflow management00 Ratings7.213 Ratings
Territory management00 Ratings6.98 Ratings
Opportunity management00 Ratings7.727 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.325 Ratings
Interaction tracking00 Ratings7.525 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
7.2
25 Ratings
4% below category average
Case management00 Ratings7.423 Ratings
Help desk management00 Ratings7.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
7.1
27 Ratings
6% below category average
Lead management00 Ratings7.024 Ratings
Email marketing00 Ratings7.220 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
7.0
29 Ratings
8% below category average
Task management00 Ratings7.127 Ratings
Reporting00 Ratings6.925 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
6.5
25 Ratings
16% below category average
Forecasting00 Ratings6.320 Ratings
Pipeline visualization00 Ratings6.321 Ratings
Customizable reports00 Ratings6.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
6.8
28 Ratings
11% below category average
Custom fields00 Ratings7.128 Ratings
Custom objects00 Ratings6.824 Ratings
API for custom integration00 Ratings6.517 Ratings
Platform
Comparison of Platform features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
6.8
21 Ratings
10% below category average
Mobile access00 Ratings6.821 Ratings
Security
Comparison of Security features of Product A and Product B
AdRoll
-
Ratings
Really Simple Systems
7.8
28 Ratings
6% below category average
Role-based user permissions00 Ratings7.828 Ratings
Best Alternatives
AdRollReally Simple Systems
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollReally Simple Systems
Likelihood to Recommend
3.1
(49 ratings)
7.6
(34 ratings)
Likelihood to Renew
7.0
(6 ratings)
9.1
(1 ratings)
Usability
8.0
(6 ratings)
7.8
(18 ratings)
Support Rating
1.4
(6 ratings)
8.0
(17 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollReally Simple Systems
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Really Simple Systems CRM
If you have a customer/job where there are steps to be followed such as quotes, follow up, purchase orders received, etc. You can set reminders for a member of the team with their next step and they will be sent reminders. Works well as long as it is kept updated.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Really Simple Systems CRM
  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Really Simple Systems CRM
  • Resends - I would like a simple [one-click] function to resend email campaigns to [non-openers.]
  • [Emails] that have been created but not sent or attached to a campaign I would like to see a place that they could be in [the] draft so I can come back to them at a later date without them appearing on the email list[.]
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Really Simple Systems CRM
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Really Simple Systems CRM
Simple systems is great for smaller sales and marketing teams to log their territories and report on progress on their opportunities. There are many useful features such as tasks and reporting to show to management how opportunities are progressing and when the estimated close date would occur. The two main issues are scalability within larger [organizations] and the ease to duplicate contacts.
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Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Really Simple Systems CRM
Whenever I have had any issues, which is probably only 3 times in 10 years, the back office support has been fantastic and got me up and running again in a very short time. Cannot fault them at all. But as I stated, problems have been very few and far between.
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Really Simple Systems CRM
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Really Simple Systems CRM
We choose RSS due to cost. We are a startup and needed a great solution that did not cost [a lot]. RSS [fits] all our needs at the perfect price. We could not be more thrilled with our choice and it has simplified our client interaction[.]
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Really Simple Systems CRM
  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
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ScreenShots

Really Simple Systems Screenshots

Screenshot of Accounts PageScreenshot of Tasks PageScreenshot of Marketing Dashboard