What users are saying about

Ahrefs

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Top Rated
103 Ratings

Moz

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Top Rated
248 Ratings

Ahrefs

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Top Rated
103 Ratings
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Score 9.1 out of 101

Moz

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Top Rated
248 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

Moz

I think that Moz provides a great tool. Some of the data seems to be a little off from other platforms, but it's not a big deal for our company, as we are looking at overall trends. I think that Moz is well suited for keyword research and help with page optimization. It helps prioritize keywords for content creation.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.1
Moz
7.9
Keyword analysis
Ahrefs
9.3
Moz
8.7
Backlink management
Ahrefs
9.3
Moz
7.2
SERP ranking tracking
Ahrefs
8.6
Moz
8.0
Page grader
Ahrefs
8.1
Moz
8.5
Competitive analysis
Ahrefs
9.1
Moz
7.8
Site audit / diagnostics
Ahrefs
7.7
Moz
8.1
Site recommendations
Ahrefs
7.1
Moz
8.2
Task management
Ahrefs
5.5
Moz
7.0

SEO Channels

Ahrefs
7.8
Moz
7.7
Local SEO
Ahrefs
8.3
Moz
7.7
Social SEO
Ahrefs
6.3
Moz
6.8
Mobile SEO
Ahrefs
7.6
Moz
7.9
Global SEO
Ahrefs
9.0
Moz
8.3

SEO Platform & Account Management

Ahrefs
8.4
Moz
7.6
Multi-domain support
Ahrefs
8.9
Moz
7.9
Integration with web analytics tools
Ahrefs
7.8
Moz
7.2

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • Reporting is super easy. Customize reports to suit your specific needs and schedule them to be sent out on the schedule you want.
  • Keyword research....not only do we monitor our own target keywords, but we use it for competitor research to learn what our competitors are doing well and where they might be falling short.
  • More keyword research....we use it to prioritize keywords based on volume and difficulty.
No photo available

Cons

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available
  • It took a while to get the feel of everything. Some items don't seem to be in an intuitive place, in my opinion.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo
Moz8.9
Based on 38 answers
As an individual with SEO-related side projects, it may be hard to justify the annual cost of the Moz PRO membership. However, for a company, it is a relatively low cost, especially if the Moz toolset is being used by multiple individuals within the company
Alex Fusman profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.
No photo available
We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice.
No photo available

Return on Investment

  • Ahrefs has streamlined our SEO tool kit into one main tool and subscription, saving time and money.
  • With more real-time like data, decisions on site linking changes and audits are now made more confidently.
Nathan Sichilongo profile photo
  • We have seen a significant increase in our website traffic due to better optimization of pages and keyword focus when creating content, so this has lead to a positive ROI.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details