What users are saying about

Ahrefs

Top Rated
76 Ratings

Moz

229 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

Moz

229 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Moz

There are three tools in the Moz suite that I think are most valuable, for particular uses/situations:
1) Open Site Explorer is a phenomenal tool for evaluating the inbound link profile of any website. It is also a great way to uncover the most linked-to pages on any site, which can quickly highly content strategies that the site in question has used to drive its SEO authority.
2) Fresh Web Explorer is a valuable tool for tracking mentions in the short term, which is a great leading indicator of brand visibility and authority useful for any marketer conducting online content creation / promotion.
3) Followerwonk is an excellent tool for evaluating Twitter followers or searching for influencers who use given word(s) in their profiles. This is a great tool for finding influencers in a given space/topic for content outreach and other promotional efforts.
Mike Tekula profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Moz
8.6
Keyword analysis
Ahrefs
9.4
Moz
8.6
Backlink management
Ahrefs
9.5
Moz
8.2
SERP ranking tracking
Ahrefs
9.1
Moz
8.6
Page grader
Ahrefs
8.0
Moz
9.4
Competitive analysis
Ahrefs
9.2
Moz
8.1
Site audit / diagnostics
Ahrefs
8.7
Moz
8.9
Site recommendations
Ahrefs
7.7
Moz
8.7
Task management
Ahrefs
5.6
Moz
8.2

SEO Channels

Ahrefs
8.0
Moz
8.3
Local SEO
Ahrefs
8.2
Moz
7.7
Social SEO
Ahrefs
6.5
Moz
8.5
Mobile SEO
Ahrefs
8.3
Moz
8.5
Global SEO
Ahrefs
9.2
Moz
8.3

SEO Platform & Account Management

Ahrefs
8.6
Moz
8.4
Multi-domain support
Ahrefs
9.1
Moz
8.2
Integration with web analytics tools
Ahrefs
8.1
Moz
8.5

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • Intuitive user interfaces - Moz has invested heavily into making their tools/reports beautiful and easy to use, and the interfaces get better all the time
  • Focus on actionable data - Moz started as a SEO consultancy, and this is apparent in the functionality of their tools. Most data can be exported in various formats, and overall their interfaces are kept simple with a focus on highlighting clear, actionable data (many competing tools provide overwhelming amounts of data in their reports).
  • Constant updates - the team at Moz constantly monitors usage of their various tools and surveys users for feedback. This data is used to prioritize enhancements. They reinvest in making the tool set better every day, and it shows.
Mike Tekula profile photo

Cons

  • Ahref's keyword analyzer is not as strong as its competitors. Depending on the plan you have, it may limit to number of queries attributed to the property you're researching.
Amanda Tessier profile photo
  • With the new Moz Analytics product they released in the past year there are definitely lapses in UX efficiency. This meaning that it is far harder to use than it should be, or just downright unpleasing to use sometimes. This could definitely use improvement, as the old tool was exceptionally easy to use.
  • SEOmoz (rebranded Moz) now seems to have a diluted view on their approach as a company towards their product. Now focusing on the entire internet marketing funnel as opposed to the SEO focus they had in the past, it seems that they have lost a bit of their niche – and are looking for a way to dig their newer, more broad niche. While they still have a massive following, this doesn't seem to be working out too well from the outside so far, they essentially need to find a very good technical way to wrap together reporting in a very deep and exciting way with data. Using Mailchimp APIs, Google APIs, Twitter & Facebook APIs etc. would help to essentially create a larger-scale reporting tool, which is essentially what "Moz Analytics" has become.
  • They could do a better job at defining issues in current profiles filled out by their customers and give recommendations towards improvements. Such as, "Twitter profile does not have a site link, this needs to be added" or integration and recommendations on local specific campaigns (should be created to have local focused campaigns), "Twitter profile does not have a location set, this needs to be added" and so forth.
Sean Smith profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo
Moz8.9
Based on 38 answers
It's a very affordable tool and great for almost any skill level.
Ingo Grammel profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

We use a suite of tools on my team, but Ahrefs is my daily tool because it has the richest feature-set and the best link index I've found. The crawler is also faster than other tools I've used.
Evan Kubitschek profile photo
Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would like Moz to do is to make their platform responsive and use a more unified interface language. They should also constantly work on improving their crawling capabilities, just like Ahrefs and Serpstat are doing.
Dragan Nikolic profile photo

Return on Investment

  • We've taken over 75% of our target keyword SERPs since we began using Ahrefs to track our strategy.
Evan Kubitschek profile photo
  • We are currently in process with a few case studies where we took poorly performing (but well-written) articles and followed all of the recommended steps on the page grader. Although analysis is still limited because it has only been about a month, we are starting to see improved traffic.
Katie Bodell profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details