What users are saying about

Ahrefs

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Top Rated
94 Ratings

Moz

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240 Ratings

Ahrefs

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Top Rated
94 Ratings
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Score 9 out of 101

Moz

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240 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Moz

Despite some of the shortcomings of the solution, I think MOZ is a great company and am happy to support the organization with our subscription. It's a really good tool for those who don't have $K's in their SEO budget.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.0
Moz
8.0
Keyword analysis
Ahrefs
9.2
Moz
8.7
Backlink management
Ahrefs
9.3
Moz
7.4
SERP ranking tracking
Ahrefs
8.7
Moz
8.3
Page grader
Ahrefs
8.0
Moz
8.5
Competitive analysis
Ahrefs
9.1
Moz
7.8
Site audit / diagnostics
Ahrefs
7.6
Moz
8.2
Site recommendations
Ahrefs
6.9
Moz
8.2
Task management
Ahrefs
5.0
Moz
7.1

SEO Channels

Ahrefs
7.6
Moz
7.8
Local SEO
Ahrefs
8.0
Moz
7.8
Social SEO
Ahrefs
6.1
Moz
6.9
Mobile SEO
Ahrefs
7.3
Moz
8.0
Global SEO
Ahrefs
8.9
Moz
8.4

SEO Platform & Account Management

Ahrefs
8.1
Moz
7.6
Multi-domain support
Ahrefs
8.8
Moz
8.0
Integration with web analytics tools
Ahrefs
7.4
Moz
7.3

Pros

  • Large data set of inbound links across a seemingly infinite set of websites and pages.
  • Intuitive interface and dashboard data that can be exported to a spreadsheet.
No photo available
  • Intuitive user interfaces - Moz has invested heavily into making their tools/reports beautiful and easy to use, and the interfaces get better all the time
  • Focus on actionable data - Moz started as a SEO consultancy, and this is apparent in the functionality of their tools. Most data can be exported in various formats, and overall their interfaces are kept simple with a focus on highlighting clear, actionable data (many competing tools provide overwhelming amounts of data in their reports).
  • Constant updates - the team at Moz constantly monitors usage of their various tools and surveys users for feedback. This data is used to prioritize enhancements. They reinvest in making the tool set better every day, and it shows.
Mike Tekula profile photo

Cons

  • Ahrefs does not have a feature similar to the Topical tagging in Majestic. Adding that would be a big improvement.
  • Pricing: Ahrefs is just plain *expensive* compared to competing products.
Tim Colling profile photo
  • Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
  • Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
  • Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
Mike Tekula profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
Moz8.9
Based on 38 answers
It's an essential part of our SEO strategy. We would also not want to lose any of the historical keyword data we've accumulated week-over-week: we've had it set up to track keywords for quite some time, and it can be useful for us to look at this data in order to be mindful of how our strategy is evolving. It also doesn't hurt to take a hard look at they keywords we've lost, and why we've lost them (perhaps even making some guesses as to how Google's algorithm has changed for certain broad keywords that can convey a number of different intents behind the search).
Mackinley Levine profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

Actually, I still use SEMRush and BrightLocal. Majestic, though, just didn't compare and certainly didn't have all the features that Ahrefs offers.
Tim Colling profile photo
We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice.
No photo available

Return on Investment

  • Ahrefs makes me able to perform my work faster and more comprehensively than other tools.
  • Ahrefs allows me to stop using tools that I would otherwise have to spend money on e.g. Majestic
Tim Colling profile photo
  • We are currently in process with a few case studies where we took poorly performing (but well-written) articles and followed all of the recommended steps on the page grader. Although analysis is still limited because it has only been about a month, we are starting to see improved traffic.
Katie Bodell profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details