What users are saying about
Top Rated
520 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 520 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1935 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 1935 reviews and ratings
Feature Set Ratings
Project Management
8.2
Airtable
82%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
Airtable ranks higher in 14/14 features
Airtable ranks higher in 14/14 features
Task Management
8.5
85%
186 Ratings

N/A
0 Ratings
Resource Management
8.3
83%
182 Ratings

N/A
0 Ratings
Gantt Charts
7.8
78%
81 Ratings

N/A
0 Ratings
Scheduling
8.2
82%
154 Ratings

N/A
0 Ratings
Workflow Automation
8.6
86%
131 Ratings

N/A
0 Ratings
Team Collaboration
8.9
89%
204 Ratings

N/A
0 Ratings
Support for Agile Methodology
8.8
88%
100 Ratings

N/A
0 Ratings
Support for Waterfall Methodology
8.3
83%
74 Ratings

N/A
0 Ratings
Document Management
8.0
80%
158 Ratings

N/A
0 Ratings
Email integration
7.9
79%
106 Ratings

N/A
0 Ratings
Mobile Access
7.7
77%
180 Ratings

N/A
0 Ratings
Timesheet Tracking
8.0
80%
88 Ratings

N/A
0 Ratings
Change request and Case Management
8.3
83%
96 Ratings

N/A
0 Ratings
Budget and Expense Management
8.4
84%
118 Ratings

N/A
0 Ratings
Email & Online Marketing
Airtable
Feature Set Not Supported
N/A

8.4
HubSpot Marketing Hub
84%
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

8.2
82%
331 Ratings
Dynamic content
N/A
0 Ratings

8.4
84%
331 Ratings
Ability to test dynamic content
N/A
0 Ratings

8.3
83%
308 Ratings
Landing pages
N/A
0 Ratings

8.1
81%
361 Ratings
A/B testing
N/A
0 Ratings

8.4
84%
285 Ratings
Mobile optimization
N/A
0 Ratings

8.7
87%
352 Ratings
Email deliverability reporting
N/A
0 Ratings

8.7
87%
697 Ratings
List management
N/A
0 Ratings

8.5
85%
363 Ratings
Triggered drip sequences
N/A
0 Ratings

8.5
85%
275 Ratings
Lead Management
Airtable
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing
N/A
0 Ratings

8.4
84%
354 Ratings
Lead scoring and grading
N/A
0 Ratings

7.8
78%
325 Ratings
Data quality management
N/A
0 Ratings

8.2
82%
331 Ratings
Automated sales alerts and tasks
N/A
0 Ratings

8.1
81%
299 Ratings
Campaign Management
Airtable
Feature Set Not Supported
N/A

8.1
HubSpot Marketing Hub
81%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring
N/A
0 Ratings

7.9
79%
305 Ratings
Event/webinar marketing
N/A
0 Ratings

8.2
82%
251 Ratings
Social Media Marketing
Airtable
Feature Set Not Supported
N/A

8.3
HubSpot Marketing Hub
83%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns
N/A
0 Ratings

8.2
82%
341 Ratings
Social profile integration
N/A
0 Ratings

8.4
84%
331 Ratings
Reporting & Analytics
Airtable
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

8.3
83%
365 Ratings
Standard reports
N/A
0 Ratings

8.3
83%
361 Ratings
Custom reports
N/A
0 Ratings

8.0
80%
324 Ratings
Platform & Infrastructure
Airtable
Feature Set Not Supported
N/A

7.8
HubSpot Marketing Hub
78%
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API
N/A
0 Ratings

8.0
80%
252 Ratings
Role-based workflow & approvals
N/A
0 Ratings

8.6
86%
280 Ratings
Customizability
N/A
0 Ratings

8.2
82%
302 Ratings
Integration with Salesforce.com
N/A
0 Ratings

7.7
77%
228 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

6.9
69%
98 Ratings
Integration with SugarCRM
N/A
0 Ratings

7.1
71%
93 Ratings
Attribute Ratings
- Airtable is rated higher in 4 areas: Usability, Performance, Implementation Rating, Product Scalability
- HubSpot Marketing Hub is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Support Rating, In-Person Training, Online Training
Likelihood to Recommend
8.6
Airtable
86%
226 Ratings

8.7
HubSpot Marketing Hub
87%
653 Ratings
Likelihood to Renew
8.2
Airtable
82%
3 Ratings

9.0
HubSpot Marketing Hub
90%
372 Ratings
Usability
9.0
Airtable
90%
22 Ratings

8.7
HubSpot Marketing Hub
87%
106 Ratings
Availability
9.0
Airtable
90%
1 Rating

9.1
HubSpot Marketing Hub
91%
50 Ratings
Performance
9.0
Airtable
90%
1 Rating

8.9
HubSpot Marketing Hub
89%
34 Ratings
Support Rating
8.4
Airtable
84%
55 Ratings

8.5
HubSpot Marketing Hub
85%
168 Ratings
In-Person Training
8.0
Airtable
80%
1 Rating

9.1
HubSpot Marketing Hub
91%
8 Ratings
Online Training
9.0
Airtable
90%
1 Rating

9.1
HubSpot Marketing Hub
91%
26 Ratings
Implementation Rating
9.0
Airtable
90%
3 Ratings

7.3
HubSpot Marketing Hub
73%
98 Ratings
Product Scalability
8.0
Airtable
80%
1 Rating

7.3
HubSpot Marketing Hub
73%
7 Ratings
Likelihood to Recommend
Airtable
Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
Creative Director
Iconic Arts Inc.Entertainment, 1-10 employees
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Pros
Airtable
- I can create tables, create and customize fields
- Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
- The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
- Being able to duplicate tables and create alternate views
- Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.

Verified User
Professional in Marketing
Education Management Company, 5001-10,000 employeesHubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Cons
Airtable
- While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
- In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
Senior Manager Strategic Accounts & Sales Support
Swisscard AECS GmbHFinancial Services, 501-1000 employees
HubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Pricing Details
Airtable
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Airtable Editions & Modules
Edition
Plus | $10.001 |
---|---|
Pro | $20.001 |
Enterprise | Contact Sales |
- per month (billed annually)
- none
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
Airtable
Airtable 8.2
Based on 3 answers
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.

Verified User
Manager in Marketing
Biotechnology Company, 1001-5000 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 372 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
Airtable
Airtable 9.0
Based on 22 answers
Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 11-50 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Reliability and Availability
Airtable
Airtable 9.0
Based on 1 answer
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding

Verified User
Account Manager in Other
Staffing & Recruiting Company, 201-500 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Performance
Airtable
Airtable 9.0
Based on 1 answer
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance

Verified User
Account Manager in Other
Staffing & Recruiting Company, 201-500 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
Airtable
Airtable 8.4
Based on 55 answers
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
Co-Founder, Business Director
Alabaster CoReligious Institutions, 1001-5000 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
In-Person Training
Airtable
Airtable 8.0
Based on 1 answer
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system

Verified User
Account Manager in Other
Staffing & Recruiting Company, 201-500 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
Airtable
Airtable 9.0
Based on 1 answer
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge

Verified User
Account Manager in Other
Staffing & Recruiting Company, 201-500 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
Airtable
Airtable 9.0
Based on 3 answers
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.

Verified User
Manager in Marketing
Biotechnology Company, 1001-5000 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
Vice President - General Counsel
New Orleans PerspectivesMarket Research, 1-10 employees
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Scalability
Airtable
Airtable 8.0
Based on 1 answer
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication

Verified User
Account Manager in Other
Staffing & Recruiting Company, 201-500 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Return on Investment
Airtable
- The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
- Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
Senior Account Executive
SSDIGITALCOMarketing & Advertising, 201-500 employees
HubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees