Airtable vs HubSpot Marketing Hub | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 357 reviews and ratings

Score 8.5 out of 10

Based on 1718 reviews and ratings

Feature Rating Comparison

Airtable

HubSpot Marketing Hub

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Airtable

HubSpot Marketing Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Airtable

HubSpot Marketing Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Airtable

HubSpot Marketing Hub

Calendaring

Event/webinar marketing

Airtable

HubSpot Marketing Hub

Social sharing and campaigns

Social profile integration

Airtable

HubSpot Marketing Hub

Dashboards

Standard reports

Custom reports

Airtable

HubSpot Marketing Hub

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand

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Verified User

Consultant in Marketing

Marketing and Advertising Company, 11-50 employees

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Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
Email marketing. The templates provided allow me to easily create, beautiful professional emails.
Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Cons

Pricing model: we don't like how we have to pay per user.
Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
Complicated: some parts of the app are a little complicated.

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Co-Founder, Business Director

Alabaster CoReligious Institutions, 1001-5000 employees

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It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Likelihood to Renew

Airtable 10.0

Based on 2 answers

We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.

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Verified User

Manager in Marketing

Biotechnology Company, 1001-5000 employees

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HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Usability

Airtable 8.7

Based on 21 answers

It's such a friendly program to use, and there's just so many resources available to people trying to learn it or build new things. Their support is great, and they make it easy to find answers to your questions. It's easy to use but difficult to master, that might be a better way to put it.

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Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

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HubSpot Marketing Hub 8.0

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Head Content Creator

InedoInformation Technology & Services, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

Airtable 8.0

Based on 58 answers

We find support easy to find, responsive and knowledgeable. In addition to a large selection of well-done help articles and webinars, there is a forum with quick support coming from Airtable staff and other users. We haven't had any issues in getting the information and support that we've needed.

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Verified User

C-Level Executive in Corporate

Computer Software Company, 11-50 employees

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HubSpot Marketing Hub 8.8

Based on 169 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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Director of Search

WidewailMarketing & Advertising, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

Airtable 9.0

Based on 2 answers

Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.

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Verified User

Manager in Marketing

Biotechnology Company, 1001-5000 employees

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HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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Alternatives Considered

Airtable combines the simplicity of a spreadsheet with the possibilities that come with a database, all within one tool. We have chosen it after a short evaluation. It is incredibly easy to use after a short training, making it a great tool compared to the typical spreadsheet-based apps.

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Digital Marketing Manager

NoradaneMarketing and Advertising, 11-50 employees

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Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

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Return on Investment

The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.

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Corporate Director Of Human Resources

Duke HospitalityHospitality, 201-500 employees

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Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Screenshots

See All (5) Airtable Screenshots

See All (6) HubSpot Marketing Hub Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Airtable Editions & Modules

Edition

Plus	$10.00¹
Pro	$20.00¹
Enterprise	Contact Sales

per month (billed annually)

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

Rating Summary

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

Airtable

HubSpot Marketing Hub

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