What users are saying about
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357 Ratings
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Top Rated
1718 Ratings

Airtable

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357 Ratings
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Score 8.6 out of 100

HubSpot Marketing Hub

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Top Rated
1718 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Airtable

Airtable is an incredibly powerful tool for basic spreadsheet tasks used in your departments, especially if those spreadsheets are being shared and used by multiple departments. It's a better designed spreadsheet, [compared to] what Excel and Google Sheets offers. [It] has multiple view options so that each team can see the data in the way that makes the most sense for their team.
Adam Montgomery | TrustRadius Reviewer

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Airtable
8.0
HubSpot Marketing Hub
Task Management
Airtable
8.3
HubSpot Marketing Hub
Resource Management
Airtable
8.0
HubSpot Marketing Hub
Gantt Charts
Airtable
7.5
HubSpot Marketing Hub
Scheduling
Airtable
7.9
HubSpot Marketing Hub
Workflow Automation
Airtable
8.0
HubSpot Marketing Hub
Team Collaboration
Airtable
8.9
HubSpot Marketing Hub
Support for Agile Methodology
Airtable
7.8
HubSpot Marketing Hub
Support for Waterfall Methodology
Airtable
7.7
HubSpot Marketing Hub
Document Management
Airtable
7.9
HubSpot Marketing Hub
Email integration
Airtable
8.0
HubSpot Marketing Hub
Mobile Access
Airtable
8.0
HubSpot Marketing Hub
Timesheet Tracking
Airtable
7.8
HubSpot Marketing Hub
Change request and Case Management
Airtable
8.0
HubSpot Marketing Hub
Budget and Expense Management
Airtable
8.5
HubSpot Marketing Hub

Email & Online Marketing

Airtable
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Airtable
HubSpot Marketing Hub
8.2
Dynamic content
Airtable
HubSpot Marketing Hub
8.1
Ability to test dynamic content
Airtable
HubSpot Marketing Hub
7.9
Landing pages
Airtable
HubSpot Marketing Hub
8.8
A/B testing
Airtable
HubSpot Marketing Hub
8.2
Mobile optimization
Airtable
HubSpot Marketing Hub
8.6
Email deliverability reporting
Airtable
HubSpot Marketing Hub
8.8
List management
Airtable
HubSpot Marketing Hub
8.7
Triggered drip sequences
Airtable
HubSpot Marketing Hub
8.8

Lead Management

Airtable
HubSpot Marketing Hub
8.4
Lead nurturing
Airtable
HubSpot Marketing Hub
8.7
Lead scoring and grading
Airtable
HubSpot Marketing Hub
8.2
Data quality management
Airtable
HubSpot Marketing Hub
8.3
Automated sales alerts and tasks
Airtable
HubSpot Marketing Hub
8.4

Campaign Management

Airtable
HubSpot Marketing Hub
8.4
Calendaring
Airtable
HubSpot Marketing Hub
8.2
Event/webinar marketing
Airtable
HubSpot Marketing Hub
8.6

Social Media Marketing

Airtable
HubSpot Marketing Hub
8.5
Social sharing and campaigns
Airtable
HubSpot Marketing Hub
8.5
Social profile integration
Airtable
HubSpot Marketing Hub
8.4

Reporting & Analytics

Airtable
HubSpot Marketing Hub
8.5
Dashboards
Airtable
HubSpot Marketing Hub
8.4
Standard reports
Airtable
HubSpot Marketing Hub
8.5
Custom reports
Airtable
HubSpot Marketing Hub
8.5

Platform & Infrastructure

Airtable
HubSpot Marketing Hub
8.0
API
Airtable
HubSpot Marketing Hub
8.0
Role-based workflow & approvals
Airtable
HubSpot Marketing Hub
8.3
Customizability
Airtable
HubSpot Marketing Hub
8.4
Integration with Salesforce.com
Airtable
HubSpot Marketing Hub
8.3
Integration with Microsoft Dynamics CRM
Airtable
HubSpot Marketing Hub
7.6
Integration with SugarCRM
Airtable
HubSpot Marketing Hub
7.3

Pros

Airtable

  • Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
  • Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
  • Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
  • Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Cons

Airtable

  • Pricing model: we don't like how we have to pay per user.
  • Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
  • Complicated: some parts of the app are a little complicated.
Brian Chung | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Airtable

Airtable 10.0
Based on 2 answers
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Airtable

Airtable 8.7
Based on 21 answers
It's such a friendly program to use, and there's just so many resources available to people trying to learn it or build new things. Their support is great, and they make it easy to find answers to your questions. It's easy to use but difficult to master, that might be a better way to put it.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Airtable

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Airtable

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Airtable

Airtable 8.0
Based on 58 answers
We find support easy to find, responsive and knowledgeable. In addition to a large selection of well-done help articles and webinars, there is a forum with quick support coming from Airtable staff and other users. We haven't had any issues in getting the information and support that we've needed.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.8
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Airtable

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Airtable

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Airtable

Airtable 9.0
Based on 2 answers
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Airtable

Airtable combines the simplicity of a spreadsheet with the possibilities that come with a database, all within one tool. We have chosen it after a short evaluation. It is incredibly easy to use after a short training, making it a great tool compared to the typical spreadsheet-based apps.
Adam Farrell | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Airtable

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Airtable

  • The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
  • Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.
Tyler Collum | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Airtable

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Airtable Editions & Modules

Edition
Plus$10.001
Pro$20.001
EnterpriseContact Sales
  1. per month (billed annually)
Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Airtable
8.6
HubSpot Marketing Hub
8.9

Likelihood to Renew

Airtable
10.0
HubSpot Marketing Hub
10.0

Usability

Airtable
8.7
HubSpot Marketing Hub
8.0

Reliability and Availability

Airtable
HubSpot Marketing Hub
9.1

Performance

Airtable
HubSpot Marketing Hub
8.9

Support Rating

Airtable
8.0
HubSpot Marketing Hub
8.8

In-Person Training

Airtable
HubSpot Marketing Hub
9.1

Online Training

Airtable
HubSpot Marketing Hub
9.1

Implementation Rating

Airtable
9.0
HubSpot Marketing Hub
7.3

Scalability

Airtable
HubSpot Marketing Hub
7.3

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