What users are saying about
Top Rated
520 Ratings
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Top Rated
1935 Ratings
Top Rated
520 Ratings
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Score 8.5 out of 100

HubSpot Marketing Hub

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Top Rated
1935 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Project Management

    8.2

    Airtable

    82%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Airtable ranks higher in 14/14 features

    Task Management

    8.5
    85%
    186 Ratings
    N/A
    0 Ratings

    Resource Management

    8.3
    83%
    182 Ratings
    N/A
    0 Ratings

    Gantt Charts

    7.8
    78%
    81 Ratings
    N/A
    0 Ratings

    Scheduling

    8.2
    82%
    154 Ratings
    N/A
    0 Ratings

    Workflow Automation

    8.6
    86%
    131 Ratings
    N/A
    0 Ratings

    Team Collaboration

    8.9
    89%
    204 Ratings
    N/A
    0 Ratings

    Support for Agile Methodology

    8.8
    88%
    100 Ratings
    N/A
    0 Ratings

    Support for Waterfall Methodology

    8.3
    83%
    74 Ratings
    N/A
    0 Ratings

    Document Management

    8.0
    80%
    158 Ratings
    N/A
    0 Ratings

    Email integration

    7.9
    79%
    106 Ratings
    N/A
    0 Ratings

    Mobile Access

    7.7
    77%
    180 Ratings
    N/A
    0 Ratings

    Timesheet Tracking

    8.0
    80%
    88 Ratings
    N/A
    0 Ratings

    Change request and Case Management

    8.3
    83%
    96 Ratings
    N/A
    0 Ratings

    Budget and Expense Management

    8.4
    84%
    118 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Airtable

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.1
    81%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.7
    87%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    Airtable

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Airtable

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.2
    82%
    251 Ratings

    Social Media Marketing

    Airtable

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.2
    82%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    Airtable

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    Airtable

    Feature Set Not Supported
    N/A
    7.8

    HubSpot Marketing Hub

    78%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.2
    82%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.7
    77%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.9
    69%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • Airtable is rated higher in 4 areas: Usability, Performance, Implementation Rating, Product Scalability
    • HubSpot Marketing Hub is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Support Rating, In-Person Training, Online Training

    Likelihood to Recommend

    8.6

    Airtable

    86%
    226 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    653 Ratings

    Likelihood to Renew

    8.2

    Airtable

    82%
    3 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    372 Ratings

    Usability

    9.0

    Airtable

    90%
    22 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    9.0

    Airtable

    90%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    9.0

    Airtable

    90%
    1 Rating
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.4

    Airtable

    84%
    55 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    8.0

    Airtable

    80%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    9.0

    Airtable

    90%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    9.0

    Airtable

    90%
    3 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    8.0

    Airtable

    80%
    1 Rating
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    Airtable

    Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
    Caleb Fortune | TrustRadius Reviewer

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Pros

    Airtable

    • I can create tables, create and customize fields
    • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
    • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
    • Being able to duplicate tables and create alternate views
    • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Cons

    Airtable

    • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
    • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
    Ryan Dury | TrustRadius Reviewer

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Pricing Details

    Airtable

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Airtable Editions & Modules

    Edition
    Plus$10.001
    Pro$20.001
    EnterpriseContact Sales
    1. per month (billed annually)
    2. none
    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Airtable

    Airtable 8.2
    Based on 3 answers
    We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 372 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Usability

    Airtable

    Airtable 9.0
    Based on 22 answers
    Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Reliability and Availability

    Airtable

    Airtable 9.0
    Based on 1 answer
    I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Performance

    Airtable

    Airtable 9.0
    Based on 1 answer
    I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Support Rating

    Airtable

    Airtable 8.4
    Based on 55 answers
    I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
    Brian Chung | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    In-Person Training

    Airtable

    Airtable 8.0
    Based on 1 answer
    This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Online Training

    Airtable

    Airtable 9.0
    Based on 1 answer
    Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Implementation Rating

    Airtable

    Airtable 9.0
    Based on 3 answers
    Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Alternatives Considered

    Airtable

    Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
    Christopher Cantrall | TrustRadius Reviewer

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Scalability

    Airtable

    Airtable 8.0
    Based on 1 answer
    There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Return on Investment

    Airtable

    • The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
    • Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
    Ronald Wright | TrustRadius Reviewer

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

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