What users are saying about
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47 Ratings
31 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
31 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    8.2

    Falcon.io

    82%
    Falcon.io ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.2
    72%
    7 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.9
    89%
    6 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    7.5

    Falcon.io

    75%
    Falcon.io ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.2
    72%
    5 Ratings

    Content optimization

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    Workflow management

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    8.6

    Falcon.io

    86%
    Falcon.io ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.8
    78%
    4 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    8.8

    Falcon.io

    88%
    Falcon.io ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Content marketing

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Paid media management

    N/A
    0 Ratings
    8.3
    83%
    4 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.9
    79%
    5 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    8.3

    Falcon.io

    83%
    Falcon.io ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    8.9
    89%
    7 Ratings

    Facebook

    N/A
    0 Ratings
    8.9
    89%
    7 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Google+

    N/A
    0 Ratings
    6.7
    67%
    5 Ratings

    Instagram

    N/A
    0 Ratings
    8.4
    84%
    7 Ratings

    Pinterest

    N/A
    0 Ratings
    8.3
    83%
    2 Ratings

    YouTube

    N/A
    0 Ratings
    7.9
    79%
    4 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    6.4

    Falcon.io

    64%
    Falcon.io ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Real-time tracking

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Competitor analysis

    N/A
    0 Ratings
    5.8
    58%
    6 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    7.7

    Falcon.io

    77%
    Falcon.io ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Mobile access

    N/A
    0 Ratings
    6.3
    63%
    6 Ratings

    Attribute Ratings

    • Audiense is rated higher in 2 areas: Usability, Support Rating
    • Falcon.io is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Performance

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    8.3

    Falcon.io

    83%
    10 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    6.3

    Falcon.io

    63%
    3 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    7.8

    Falcon.io

    78%
    2 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    Falcon.io

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.2

    Falcon.io

    82%
    2 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    5.8

    Falcon.io

    58%
    2 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    Falcon.io

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    Falcon.io

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Anonymous | TrustRadius Reviewer

    Falcon.io

    The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
    Anonymous | TrustRadius Reviewer

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    James Young | TrustRadius Reviewer

    Falcon.io

    • Falcon.io has a well-organized and fluid interface.
    • It has many abilities to work the on the content of our company or clients in different social media.
    • The platform even allows me to mix stories as part of the marketing strategy.
    • With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
    • It's nice to have a reporting section where I can frequently review where I should improve.
    Maria Bereziuk | TrustRadius Reviewer

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Nathaniel Hansen | TrustRadius Reviewer

    Falcon.io

    • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
    • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
    • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
    Lainey Graham | TrustRadius Reviewer

    Pricing Details

    Audiense

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $99 per month

    Audiense Editions & Modules

    Edition
    Audience Insights$6961
    Twitter Marketing (formerly Socialbro)$791
    1. per month (billed annually)
    Additional Pricing Details

    Falcon.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $129 per month

    Falcon.io Editions & Modules

    Edition
    Falcon.io$1291
    1. per month
    Additional Pricing Details
    Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

    Likelihood to Renew

    Audiense

    Audiense 6.2
    Based on 4 answers
    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Anonymous | TrustRadius Reviewer

    Falcon.io

    Falcon.io 6.3
    Based on 3 answers
    I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
    Anonymous | TrustRadius Reviewer

    Usability

    Audiense

    Audiense 8.0
    Based on 1 answer
    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    James Young | TrustRadius Reviewer

    Falcon.io

    Falcon.io 7.8
    Based on 2 answers
    Usability rating is being given prior to the Brandwatch merger. Its tool is great for managing multiple brands across different geographic. It gives visibility on what content is being published, however, it's on the more expensive side but is considerably cheaper than Sprinklr (an agency's least preferred tool). Community management is accessible, however, analysts will be disappointed in its measurement features. The brandwatch merger should amplify its capabilities though!
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Falcon.io

    No score
    No answers yet
    No answers on this topic

    Performance

    Audiense

    Audiense 8.0
    Based on 2 answers
    I have never had an issue.
    James Young | TrustRadius Reviewer

    Falcon.io

    Falcon.io 8.2
    Based on 2 answers
    No answer on this topic is available.

    Support Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Any questions we had were promptly answered.
    Anonymous | TrustRadius Reviewer

    Falcon.io

    Falcon.io 5.8
    Based on 2 answers
    On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
    Maria Bereziuk | TrustRadius Reviewer

    Online Training

    Audiense

    Audiense 9.0
    Based on 1 answer
    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Anonymous | TrustRadius Reviewer

    Falcon.io

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Audiense

    Audiense 9.5
    Based on 4 answers
    Just a plug and play online tool
    Anonymous | TrustRadius Reviewer

    Falcon.io

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Raven Wheatley-Hawkins | TrustRadius Reviewer

    Falcon.io

    Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Kim Townend | TrustRadius Reviewer

    Falcon.io

    • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
    Anonymous | TrustRadius Reviewer

    Screenshots

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