What users are saying about
24 Ratings
28 Ratings
24 Ratings
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Score 6 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Audiense

SocialBro is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Falcon.io

I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content
Maria Bereziuk | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Audiense
Falcon.io
8.7
Boolean keyword searches
Audiense
Falcon.io
8.8
Filtering out noise/spam
Audiense
Falcon.io
8.3
Sentiment analysis
Audiense
Falcon.io
8.8
Broad channel coverage
Audiense
Falcon.io
8.9

Publishing

Audiense
Falcon.io
8.6
Content planning and scheduling
Audiense
Falcon.io
8.8
Audience targeting
Audiense
Falcon.io
9.0
Content optimization
Audiense
Falcon.io
8.3
Workflow management
Audiense
Falcon.io
8.4

Engagement

Audiense
Falcon.io
8.8
Automated routing and prioritization
Audiense
Falcon.io
8.5
Customer interaction histories
Audiense
Falcon.io
8.9
Bulk actions
Audiense
Falcon.io
9.0

Marketing

Audiense
Falcon.io
8.8
Lead generation
Audiense
Falcon.io
9.0
Content marketing
Audiense
Falcon.io
8.9
Paid media management
Audiense
Falcon.io
9.0
Campaigns and promotions
Audiense
Falcon.io
8.3

Channel coverage/integration

Audiense
Falcon.io
8.9
Twitter
Audiense
Falcon.io
9.4
Facebook
Audiense
Falcon.io
9.3
LinkedIn
Audiense
Falcon.io
8.9
Google+
Audiense
Falcon.io
9.0
Instagram
Audiense
Falcon.io
8.3
Pinterest
Audiense
Falcon.io
9.0
YouTube
Audiense
Falcon.io
8.5

Reporting/analytics

Audiense
Falcon.io
8.5
Campaign success analytics
Audiense
Falcon.io
8.8
Real-time tracking
Audiense
Falcon.io
9.0
Competitor analysis
Audiense
Falcon.io
7.8

Account management

Audiense
Falcon.io
8.2
Role-based user permissions & privileges
Audiense
Falcon.io
8.5
Mobile access
Audiense
Falcon.io
7.8

Pros

Audiense

  • Provides Insights about your own influence
  • Provides insights on others influence and how to gain their following
Anonymous | TrustRadius Reviewer

Falcon.io

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
Lainey Graham | TrustRadius Reviewer

Cons

Audiense

  • Could have a better UI. Sometimes confusing or hard to navigate.
Anonymous | TrustRadius Reviewer

Falcon.io

  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Audiense

Audiense 5.9
Based on 3 answers
SocialBro is the only tool I know of that lets me tie tweets to changes in followers.
James Young | TrustRadius Reviewer

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
Anonymous | TrustRadius Reviewer

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Falcon.io

Falcon.io 9.0
Based on 2 answers
It acts as a single inbox used to deliver real-time customer service and management of crisis. All content is managed effectively using a single calendar.
Mahmoud Farag | TrustRadius Reviewer

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Falcon.io

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Falcon.io

Falcon.io 8.2
Based on 1 answer
No answer on this topic is available.

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Falcon.io

Falcon.io 8.5
Based on 2 answers
On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
Maria Bereziuk | TrustRadius Reviewer

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Falcon.io

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Falcon.io

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I chose SocialBro many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
Victor Manuel Gañan Fernandez | TrustRadius Reviewer

Falcon.io

Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Increased employee effieciency
  • Better customer service
  • Better understanding of social media marketing techniques
Anonymous | TrustRadius Reviewer

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io Editions & Modules

Edition
Falcon.io$1291
  1. per month
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

Rating Summary

Likelihood to Recommend

Audiense
9.0
Falcon.io
8.7

Likelihood to Renew

Audiense
5.9
Falcon.io
6.3

Usability

Audiense
8.0
Falcon.io
9.0

Reliability and Availability

Audiense
8.0
Falcon.io

Performance

Audiense
8.0
Falcon.io
8.2

Support Rating

Audiense
9.5
Falcon.io
8.5

Online Training

Audiense
9.0
Falcon.io

Implementation Rating

Audiense
9.5
Falcon.io

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