Bonterra Development + Digital vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bonterra Development + Digital
Score 6.8 out of 10
N/A
Bonterra Development + Digital enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Bonterra Development + DigitalMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bonterra Development + DigitalMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsContact team@info.bonterratech.com for more information about pricing.
More Pricing Information
Community Pulse
Bonterra Development + DigitalMailchimp
Considered Both Products
Bonterra Development + Digital
Chose Bonterra Development + Digital
EveryAction combines all of these tools into one platform. There is no need to import contacts from Mailchimp, as our sign-up forms integrate directly into our website. Event management is also integrated so we have no use for a separate tool. Compared to Network for Good, …
Chose Bonterra Development + Digital
We selected EA because it does everything under the same roof - online communications and fundraising. It makes newsletters just as nice as Mailchimp with the new drag-and-drop editor and has better analytics for the money, and creates much nicer forms that connect to a …
Chose Bonterra Development + Digital
Very well, I only used Constant Contact and Mailchimp. I had a few clients that used these programs for marketing products and services. Most of these clients only needed 2000 - 10000 emails sent everyweek. The templates they provided were good, but not always what was need. …
Chose Bonterra Development + Digital
It is a more robust tool that offers features they lack. What I like most about EveryAction are the action pages that I can use, customize, and target specific segments to take action.
Chose Bonterra Development + Digital
EveryAction has more contact information that is easily available. It also has more features like volunteer management and event management.
Chose Bonterra Development + Digital
EveryAction has robust features for non-profit organizations which other CRMs don't have. Especially fundraising, grants, activist codes, etc. these are some out-of-the-box solutions that we can start using immediately, no customization required. Whereas with other platforms we …
Chose Bonterra Development + Digital
EveryAction is a much more powerful CRM that creates better looking products (emails, newsletters, etc.) but also requires more time to set up (create the templates) and to plug in each time (the coding is more complicated)
Chose Bonterra Development + Digital
We selected EveryAction for its balance of ease of use, customer support, advocacy tools, and price.
Chose Bonterra Development + Digital
We evaluated different Salesforce options and a lot of others.

EveryAction stood out for price and features - particularly we liked the sync-up with the VAN which I forgot to mention before.
Mailchimp
Chose Mailchimp
We use Mailchimp for campaigns and efforts primarily focused on email and email deliverability because it does that exceptionally well. For our overall use, we use a different CRM that has more tools and capabilities, even though its email performance is not as strong.
Top Pros
Top Cons
Features
Bonterra Development + DigitalMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
Best Alternatives
Bonterra Development + DigitalMailchimp
Small Businesses
Bloomerang
Bloomerang
Score 9.1 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Bloomerang
Bloomerang
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bonterra Development + DigitalMailchimp
Likelihood to Recommend
6.7
(140 ratings)
8.0
(499 ratings)
Likelihood to Renew
1.3
(5 ratings)
8.5
(51 ratings)
Usability
4.5
(6 ratings)
8.4
(373 ratings)
Availability
8.2
(135 ratings)
9.5
(6 ratings)
Performance
8.5
(2 ratings)
9.0
(7 ratings)
Support Rating
3.2
(8 ratings)
7.9
(15 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.6
(134 ratings)
7.5
(22 ratings)
Configurability
5.7
(2 ratings)
10.0
(2 ratings)
Ease of integration
8.9
(2 ratings)
8.0
(4 ratings)
Product Scalability
10.0
(2 ratings)
9.5
(6 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(2 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
Bonterra Development + DigitalMailchimp
Likelihood to Recommend
Bonterra
I have used the Bonterra Development + Digital tool at 4 different organizations since 2016. I think Bonterra Development + Digital is an excellent tool for smaller non-profit organizations as well as those organizations that have not used a CRM in the past. Its functionality, ease of use, and excellent customer support make it an excellent tool for small non-profit organizations. Once an organization has more than 5,000 donors/prospects the tool becomes less effective primarily because of the inability to track contacts, integrate with desktop email systems such as Outlook.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Bonterra
  • Some people find the Create A List tool more intuitive than other record-querying equivalents, which can make it easier for digital organizers to target and segment bulk emails, broadcast texts, door-knocking sheets, etc.
  • The ability to add custom fields on both Contact and Contribution records allows for some flexibility in making the system adapt to your organizing model
  • There aren't a lot of other tools out there that make phone banking quite as accessible
  • EveryAction's Email Series/Automations allow for some pretty sophisticated things to run mostly on their own, from welcome and reactivation series, to drip campaigns
  • For the most technical EveryAction users, the ability to customize online form appearance and functionality using callback functions allows for pretty intricate customization of submitter experiences (e.g. redirecting form submitters to different destinations based on how they filled out the form)
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Bonterra
  • Event Summaries & Contributions - I wish we could add more than one contribution to an event at a time; this ends up taking hours to apply for donations.
  • Volunteer Activity and Scheduling - there is currently not a robust Volunteer section to schedule and track.
  • Faith Tracking - a space for churches, pastors, etc. would be great so we don't have to use Custom Contact Fields.
  • Planned Giving - needs a tab in the 'View All Details" view, currently only in 'View Contact Record" mode.
  • Primary Contact - needs multiple options with labels. We have many contacts at the same place and Relationships don't always have the right option.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
Bonterra
We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Bonterra
It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
Bonterra
On the whole, EveryAction has been very responsive. When we have had errors, they usually respond within a few days, and there have not been outages that I can recall. When they need to take the system down for maintenance, they always give plenty of notice
Read full review
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Bonterra
Will not go higher than 8 because of how often I end up locked out
Read full review
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Bonterra
I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Online Training
Bonterra
They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
Read full review
Mailchimp
No answers on this topic
Implementation Rating
Bonterra
I expected more. We made the decision not to transfer data from my old system into EveryAction, starting fresh and new. But when we have sought assistance, it is rarely given. We are most often directed to the training videos. That component I will add, is very frustrating and upsetting.
Read full review
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
Bonterra
EveryAction is just more accessible and intuitive to navigate. It is straightforward, easily embedded on our site, and easy for our new team members to familiarize themselves with the platform. Especially for the advocacy and form-building features, EveryAction has been the best tool our team has used thus far. We enjoy using EveryAction and will likely continue to do so.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Bonterra
It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
Read full review
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
Bonterra
  • It has saved me time because I can create events and connect Zoom directly and immediately save new contacts to my database from the registration.
  • In targeted emails, we have been able to collect small dollars through low effort fundraising asks.
  • Negative impact is many of our staff is not able to use it yet due to difficulty of navigation so they are going through user guides and tutorials and training to figure it out.
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Bonterra Development + Digital Screenshots

Screenshot of donor segmentation and targeting by evaluating donors' past behavior, which highlights best opportunities to improve retention, increase donor value, and raise more money.Screenshot of a single, unified platform to support all kinds of campaigns by sending newsletters, creating action alerts, crafting fundraising appeals, and building automated workflows with a modern, targeted email tool boasting deliverability rates.Screenshot of multi-channel workflow automations.Screenshot of a picture of an individual record. These feature customization options used to tailor the page and highlight important information.Screenshot of a Bonterra form. 33% of forms have at least one pre-filled file due to a previous action taken across our network, boosting overall conversion rates.

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.