Bonterra Development + Digital vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bonterra Development + Digital
Score 7.6 out of 10
N/A
Bonterra Development + Digital enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A
Intuit Mailchimp
Score 8.0 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
Bonterra Development + DigitalIntuit Mailchimp
Editions & Modules
No answers on this topic
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
Bonterra Development + DigitalIntuit Mailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bonterra Development + DigitalIntuit Mailchimp
Considered Both Products
Bonterra Development + Digital
Chose Bonterra Development + Digital
EveryAction combines all of these tools into one platform. There is no need to import contacts from Mailchimp, as our sign-up forms integrate directly into our website. Event management is also integrated so we have no use for a separate tool. Compared to Network for Good, …
Chose Bonterra Development + Digital
We selected EA because it does everything under the same roof - online communications and fundraising. It makes newsletters just as nice as Mailchimp with the new drag-and-drop editor and has better analytics for the money, and creates much nicer forms that connect to a …
Chose Bonterra Development + Digital
Very well, I only used Constant Contact and Mailchimp. I had a few clients that used these programs for marketing products and services. Most of these clients only needed 2000 - 10000 emails sent everyweek. The templates they provided were good, but not always what was need. …
Chose Bonterra Development + Digital
It is a more robust tool that offers features they lack. What I like most about EveryAction are the action pages that I can use, customize, and target specific segments to take action.
Chose Bonterra Development + Digital
EveryAction has more contact information that is easily available. It also has more features like volunteer management and event management.
Chose Bonterra Development + Digital
EveryAction has robust features for non-profit organizations which other CRMs don't have. Especially fundraising, grants, activist codes, etc. these are some out-of-the-box solutions that we can start using immediately, no customization required. Whereas with other platforms we …
Chose Bonterra Development + Digital
EveryAction is a much more powerful CRM that creates better looking products (emails, newsletters, etc.) but also requires more time to set up (create the templates) and to plug in each time (the coding is more complicated)
Chose Bonterra Development + Digital
We selected EveryAction for its balance of ease of use, customer support, advocacy tools, and price.
Chose Bonterra Development + Digital
We evaluated different Salesforce options and a lot of others.

EveryAction stood out for price and features - particularly we liked the sync-up with the VAN which I forgot to mention before.
Intuit Mailchimp
Chose Intuit Mailchimp
Bonterra Development and Digital was much more robust and expensive than what we needed for an email marketing tool. Plus we already had Little Green Light for our database and with the API everything connects and a new/different database wasn’t needed.
Chose Intuit Mailchimp
We use Mailchimp for campaigns and efforts primarily focused on email and email deliverability because it does that exceptionally well. For our overall use, we use a different CRM that has more tools and capabilities, even though its email performance is not as strong.
Top Pros
Top Cons
Features
Bonterra Development + DigitalIntuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
7.9
482 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1447 Ratings
Dynamic content00 Ratings7.8430 Ratings
Ability to test dynamic content00 Ratings7.9411 Ratings
Landing pages00 Ratings7.6332 Ratings
A/B testing00 Ratings8.0363 Ratings
Mobile optimization00 Ratings8.2441 Ratings
Email deliverability reporting00 Ratings8.4469 Ratings
List management00 Ratings7.9469 Ratings
Triggered drip sequences00 Ratings7.7323 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
8.6
5 Ratings
10% above category average
Lead nurturing automation00 Ratings7.05 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings7.34 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
8.0
55 Ratings
7% above category average
Calendaring00 Ratings8.348 Ratings
Event/webinar marketing00 Ratings7.740 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
7.8
51 Ratings
3% above category average
Social sharing and campaigns00 Ratings7.947 Ratings
Social profile integration00 Ratings7.842 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
7.6
467 Ratings
4% above category average
Dashboards00 Ratings7.6131 Ratings
Standard reports00 Ratings8.0465 Ratings
Custom reports00 Ratings7.356 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bonterra Development + Digital
-
Ratings
Intuit Mailchimp
7.2
52 Ratings
4% below category average
API00 Ratings7.640 Ratings
Role-based workflow & approvals00 Ratings6.612 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings7.724 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.021 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.647 Ratings
Best Alternatives
Bonterra Development + DigitalIntuit Mailchimp
Small Businesses
Bonterra Guided Fundraising
Bonterra Guided Fundraising
Score 9.5 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Salesforce.org Nonprofit Cloud
Salesforce.org Nonprofit Cloud
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bonterra Development + DigitalIntuit Mailchimp
Likelihood to Recommend
7.6
(150 ratings)
8.0
(506 ratings)
Likelihood to Renew
1.1
(5 ratings)
8.5
(51 ratings)
Usability
3.5
(6 ratings)
8.3
(374 ratings)
Availability
8.1
(145 ratings)
9.5
(6 ratings)
Performance
8.5
(2 ratings)
9.0
(7 ratings)
Support Rating
1.9
(8 ratings)
8.0
(18 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.9
(143 ratings)
7.5
(22 ratings)
Configurability
5.7
(2 ratings)
10.0
(2 ratings)
Ease of integration
8.9
(2 ratings)
8.0
(4 ratings)
Product Scalability
10.0
(2 ratings)
9.5
(6 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(2 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
Bonterra Development + DigitalIntuit Mailchimp
Likelihood to Recommend
Bonterra
It is a great tool overall, but it is expensive. Selling it to management to keep as an expense for small nonprofits is challenging. It is a powerful mobilization tool and often underused when compared to the price tag, however. Moreover, it is cumbersome for new users to learn how to use it and there is little in the way of video tutorials.
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Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Bonterra
  • Some people find the Create A List tool more intuitive than other record-querying equivalents, which can make it easier for digital organizers to target and segment bulk emails, broadcast texts, door-knocking sheets, etc.
  • The ability to add custom fields on both Contact and Contribution records allows for some flexibility in making the system adapt to your organizing model
  • There aren't a lot of other tools out there that make phone banking quite as accessible
  • EveryAction's Email Series/Automations allow for some pretty sophisticated things to run mostly on their own, from welcome and reactivation series, to drip campaigns
  • For the most technical EveryAction users, the ability to customize online form appearance and functionality using callback functions allows for pretty intricate customization of submitter experiences (e.g. redirecting form submitters to different destinations based on how they filled out the form)
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Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Bonterra
  • Tech support resolutions and turnaround time (when going through basic channels).
  • Continuity of the software—We recently lost a feature we had enjoyed for the first several months and were told that it is "not currently possible" with our version of VAN—even though we had it.
  • I wish you could see ALL bulk uploads at ALL times, not just the last 100 batches or lines.
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Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Bonterra
We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Bonterra
It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
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Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Bonterra
I have found that system disruptions are rare and find that the communication from Bonterra Development + Digital in those instances to be informative and timely. I can only recall the system being down one or two times in the 8 plus years I have used Bonterra Development + Digital.
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Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Bonterra
Will not go higher than 8 because of how often I end up locked out
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Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Bonterra
I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Online Training
Bonterra
They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
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Mailchimp
No answers on this topic
Implementation Rating
Bonterra
We had some issues in the transition. The group that was contracted by EveryAction to transfer our data was not adequate. Information was misplaced, and everything took longer than it was supposed to. However, our personal EveryAction rep was fabulous, and eventually, they made everything right, including giving us some additional time with the rep.
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Bonterra
Blackbaud is a Cadillac, and not needed by most small nonprofits of 3 million or less in income. We looked at several prior to choosing EveryAction. We are very pleased with EveryAction but wish that the training was more involved from a corporate perspective and that customer service could actually help more.
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Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Bonterra
It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
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Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Bonterra
  • It has saved me time because I can create events and connect Zoom directly and immediately save new contacts to my database from the registration.
  • In targeted emails, we have been able to collect small dollars through low effort fundraising asks.
  • Negative impact is many of our staff is not able to use it yet due to difficulty of navigation so they are going through user guides and tutorials and training to figure it out.
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Bonterra Development + Digital Screenshots

Screenshot of donor segmentation and targeting by evaluating donors' past behavior, which highlights best opportunities to improve retention, increase donor value, and raise more money.Screenshot of a single, unified platform to support all kinds of campaigns by sending newsletters, creating action alerts, crafting fundraising appeals, and building automated workflows with a modern, targeted email tool boasting deliverability rates.Screenshot of multi-channel workflow automations.Screenshot of a picture of an individual record. These feature customization options used to tailor the page and highlight important information.Screenshot of a Bonterra form. 33% of forms have at least one pre-filled file due to a previous action taken across our network, boosting overall conversion rates.

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.