Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
N/A
Textedly
Score 6.9 out of 10
N/A
Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
I have used Textedly for several years. But recently, in my opinion their commitment to customers and customer service has dramatically declined. They made recent updates to their platform and dramatically increased prices without contacting existing customers. The price of my existing plan increased a significant amount. I have requested that the messages I have purchased be made available to my business and they will not release them until a certain date. When I contacted customer support and ask for resolution, the staff do not answer my questions or offer alternative solutions. I have requested that my account be closed and a refund of the 11 months that I have not used. They will not work with me and only offer that I pay for a higher priced plan or purchase additional messages at a very, very high rate. Please do not use this company. They are no longer considering the needs of customers that have been with them for several years.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
From my experience, their customer service has been disappointing. They have not been willing to work with me and my needs. When pricing was significantly increased, I was not informed of this in advance. It simply increased and I discovered it by accident while reviewing my subscription.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
When I ask questions to customer service, the questions are not all answered. They do not come back with alternative suggestions for me and my subscription. They are not rude but only provide standard "answers" that it appears they have been coached to give
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
