BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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ON24
Score 8.6 out of 10
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ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.
We evaluated vendors such as Webex, GoToWebinar, BrightTALK and Zoom before ultimately choosing ON24. While ON24 wasn't the most affordable option, we felt that ON24 had all the capabilities we needed from a business and attendee experience standpoint. Other companies did not …
ON24 is much easier to use as a producer and a presenter. I provide very little training for new presenters because it is pretty intuitive. Launching polls, videos, sharing screens is so seamless. Other platforms are little more clunky. I used GoToWebinar for many years and it …
The capabilities of ON24 are much more superior to the features compared with GoToWebinar and BrightTALK, the interface and the ways we could engage our audience is very good in On24. Mainly GoToWebinar is suitable for small and mid market companies but ON24 definitely is an …
BrightTALK does not have the same capabilities that will drive engagement like how ON24 does. They are great for on-demand webinars but not for live or simulive webinars. They lack functionality in that making ON24 a clear winner.
The ON24 webinars is simple to use and is constantly updated to keep up with new technologies. Their assistance is typically valuable. I really like the webinars they provide. It always tells us what technology we might be employing or adding to our day-to-day operations, and …
ON24 is the leader in the market. Their reporting and services seem to be the best. The ability to changes the look and feel to my liking and not be stuck with how things are arranged was a big winner. The user does not have to download anything and it just runs in their …
We had three other options, but ON24 stands out in terms of look and feel and customizing features. Also, the report dashboard and account dashboard are good features. They also have a good customer care team which reacts immediately to issues. It is also one of our approved …
Allows a lot of features to be customised and tailored to fit our branding and the message we want to give to our customers. In terms of engagement tools and analytics there is far more information compared to other platforms.
ON24 provides the most flexibility, options for customization, ease of use, and best reporting platform for external, consumer-facing lead generation events. It's too bloated and expensive for basic video streaming or internal training, where some of the other options would …
We selected ON24 based on a referral from a previous user. In hindsight we should have evaluated more tools and made a decision that was a better fit for our organization.
These all felt like "light" versions of ON24 and we wanted the full, real deal. The functionality and constant updates provided by ON24 show that they are constantly learning and adding new features, which we really wanted in a webinar company. We feel really good that ON24 is …
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Prior to working at my current employer, I used other platforms such as Webex and Zoom. ON24 is significantly more user friendly and allows a lot more customization for events. It also has less bugs or technical issues. I would highly recommend that any adult learning spaces be conducted in ON24 over its competitors to guarantee a better client experience
ON24 tech support has been very responsive. When we have struggled to upload some files, they have been quick to respond to the tickets. The tech support team has both uploaded files for us and have also investigated why we were running into the problems. They uncovered an issue with our slide template having links to google elements which was creating a problem. There was another issue I reported that has been validated as a bug and I have been getting weekly emails letting me know that they are still working on fixing the issue.
The Knowledge Center offers a wealth of information to help users self-serve and trouble shoot as needs present.
ON24 offers frequent webinars about improving engagement, using generative AI, and unveiling significant new updates to the platform. These have all been really helpful.
We always have issues with the leaderboard in virtual conference manager not showing results in real-time (complaint from attendees)
Doesn't always work with CRMs to transfer reg into virtual conference manager - has been an ongoing issue the IT team at ON24 can't figure out with our account
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
ON24 is an overall immersive client experience. Our firm values the ability to completely brand each element of the event, from registration, email communication and the full event console. We also find the Certification tool to be instrumental in our continuing legal education course catalog program. Without ON24's tracking behind the scenes for us, we'd be issuing certifications manually
We have been hosting a variety of types of webinars on On24, everything from simulive to live and interactive Q&A to more formal presentations. We are still in the process of determining which webinars work the best for our leads, but enjoy the trial and error process and the options are limitless!