The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive …
Eloqua is more for B2B and big groups. The user management function is obviously more advanced in Eloqua. However, when looking into the email itself, it’s quite limited and old fashioned.
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true …
Bronto has so many features packed into one platform that are not all obvious. Bronto replaces a giant stack of tools I would otherwise have: Drip for marketing automation, Litmus or Glock Apps for spam testing, Zapier and Twilio for SMS, Hootsuite for social posting, and …
Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
Bronto does all of it in one platform, including product recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting.
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require …
There's a lot of email marketing software out there, and our company works with a lot of different programs. It's what we're known for, and it's how we've done business for a long time. My job is to figure out what software best suits what company we're working for. Bronto is …
They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
Bronto had the better email building section as well as workflow tools. We found it easy to navigate as well as a fast on-boarding process into fully utilizing the tool. Bronto also offers full support as well as professional services to help you with strategy, workflows, …
The only other email marketing platform I have used is MailChimp, and I feel that Bronto is much more sophisticated and has far greater customization options.
Bronto is by far one of the easiest platforms to learn and interact with, especially when compared to something like Infusionsoft. I enjoyed using the technical structure I learned from Infusionsoft and placing it into Bronto's interface. The reason we as an agency used Bronto …
Bronto is more powerful in segmentation and campaigns, and it also allows for emails to be custom-designed without knowing HTML. MailChimp didn't have as much power but the design and user-interface was much more user-friendly. MailChimp felt like they were there to guide you …