What users are saying about
Top Rated
369 Ratings
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Top Rated
1085 Ratings
Top Rated
369 Ratings
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Score 8 out of 100

Canva

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Top Rated
1085 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Publishing

    7.9

    Buffer

    79%

    Canva

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 3/3 features

    Content planning and scheduling

    8.8
    88%
    64 Ratings
    N/A
    0 Ratings

    Content optimization

    7.1
    71%
    57 Ratings
    N/A
    0 Ratings

    Workflow management

    7.8
    78%
    53 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Buffer

    78%

    Canva

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 1/1 features

    Campaign success analytics

    7.8
    78%
    59 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Buffer

    81%

    Canva

    Feature Set Not Supported
    N/A
    Buffer ranks higher in 2/2 features

    Role-based user permissions & privileges

    7.7
    77%
    49 Ratings
    N/A
    0 Ratings

    Mobile access

    8.4
    84%
    59 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Buffer is rated higher in 1 area: Support Rating
    • Canva is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating, Product Scalability

    Likelihood to Recommend

    8.2

    Buffer

    82%
    84 Ratings
    8.9

    Canva

    89%
    166 Ratings

    Likelihood to Renew

    8.0

    Buffer

    80%
    14 Ratings
    9.6

    Canva

    96%
    6 Ratings

    Usability

    8.4

    Buffer

    84%
    23 Ratings
    9.3

    Canva

    93%
    12 Ratings

    Availability

    8.2

    Buffer

    82%
    4 Ratings
    10.0

    Canva

    100%
    1 Rating

    Performance

    8.0

    Buffer

    80%
    4 Ratings
    10.0

    Canva

    100%
    1 Rating

    Support Rating

    8.3

    Buffer

    83%
    27 Ratings
    6.6

    Canva

    66%
    27 Ratings

    Implementation Rating

    8.0

    Buffer

    80%
    3 Ratings
    10.0

    Canva

    100%
    3 Ratings

    Configurability

    10.0

    Buffer

    100%
    1 Rating

    Canva

    N/A
    0 Ratings

    Product Scalability

    8.6

    Buffer

    86%
    2 Ratings
    10.0

    Canva

    100%
    1 Rating

    Likelihood to Recommend

    Buffer

    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review

    Canva

    Canva is great for a presentation or to help you design a landing page and for social media posts. Canva may not be appropriate to design a logo or other material you need to be completely legally sound. Canva is not a graphic maker, it is a layout service/product. If you want to design logos or graphics from scratch, this is not the program for you or your company
    Read full review

    Pros

    Buffer

    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Read full review

    Canva

    • Provides readily accessible approved fonts and colors for our university publications.
    • A great selection of templates to select from.
    • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
    • The ability to share your design with others at the university.
    • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
    • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
    Read full review

    Cons

    Buffer

    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Read full review

    Canva

    • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
    • Pre-grouping sections of templates can be a hassle to figure out
    • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
    Read full review

    Pricing Details

    Buffer

    Starting Price

    $15 per month

    Editions & Modules

    Buffer editions and modules pricing
    EditionModules
    Publish Pro151
    Publish Premium652
    Publish Business993
    Analyze Pro354
    Analyze Premium505

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

    Canva

    Starting Price

    $12.95 per month

    Editions & Modules

    Canva editions and modules pricing
    EditionModules
    Pro$12.951
    Enterprise$30.002

    Footnotes

    1. per month
    2. Per Month Per User

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Buffer

    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Read full review

    Canva

    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Read full review

    Usability

    Buffer

    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Read full review

    Canva

    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Read full review

    Reliability and Availability

    Buffer

    Buffer is always on hand and very reliable, their software suite rarely has outages
    Read full review

    Canva

    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Read full review

    Performance

    Buffer

    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Read full review

    Canva

    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Read full review

    Support Rating

    Buffer

    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Read full review

    Canva

    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Read full review

    Implementation Rating

    Buffer

    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Read full review

    Canva

    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Read full review

    Alternatives Considered

    Buffer

    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Read full review

    Canva

    Canva offers a much higher level of free customization than the other programs, which means that it allows users to create a greater diversity of templates and vectors at no cost, and it also has a free library with a wide range of free templates and vectors compared with others.
    Read full review

    Scalability

    Buffer

    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Read full review

    Canva

    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Read full review

    Return on Investment

    Buffer

    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Read full review

    Canva

    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Read full review

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