What users are saying about
45 Ratings
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Score 8.3 out of 100
103 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Buzzsumo

I think that BuzzSumo is perfect for large B2C companies. However, B2B and small businesses may have trouble getting their money's worth. For example, BuzzSumo's SEO features and the social media insights don't always apply during the buyer journey for B2B businesses because we often present our content to clients directly -- especially for larger companies. It wouldn't make sense to create content that attracts online visitors if you plan to present the content during a video or in-person meeting. Lastly, the pricing could make it difficult for small businesses, non-profits, etc. to use the platform.
Brittney Collier profile photo

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley profile photo

Pros

Buzzsumo

  • Content analyzer is helpful in finding the most popular topics to focus on
  • Backlinks is a quick way to glance at links that are pointing towards our site
  • Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
Jordan Comstock profile photo

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris profile photo

Cons

Buzzsumo

  • Showing influencers who have shared: They only show Twitter followers and only if more than 20 (I believe) people have shared it.
  • The brand mention tool, like most, picks up mentions close to your company's name. If you have a relatively common name, you'll get a mess of results.
  • The influencer tab is a little bit of a mess as well as they go based on Twitter profiles and I've found bot account mixed into the results at times.
Justina Logozzo profile photo

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller profile photo

Likelihood to Renew

Buzzsumo

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
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Usability

Buzzsumo

Buzzsumo 8.0
Based on 1 answer
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Charles Chy profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan profile photo

Support

Buzzsumo

Buzzsumo 8.0
Based on 1 answer
Customer support gets back to me within 24-48 hours. So it's not the slowest but not the fastest either.
Charles Chy profile photo

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 5.1
Based on 7 answers
Meltwater is very impressive software, but if you don't have someone to help you through it, you might get lost. However, a great feature that does come with your Meltwater package are an account rep, or two, who are available to help you with set up, management and cover all questions.
Mark Anderson profile photo

In-Person Training

Buzzsumo

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith profile photo

Online Training

Buzzsumo

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith profile photo

Implementation

Buzzsumo

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan profile photo

Alternatives Considered

Buzzsumo

Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing content via search platforms, including days of week and popular times to post)
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Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
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Return on Investment

Buzzsumo

  • People who follow us on our social media think of us as more of thought leaders in our industry because we are sharing such relevant information.
  • Going further than other avenues of research, we are able to see in real time what is important to consumers and base our products around what peopl are actually talking about.
  • The only negative is that it's so easy to cur rate content, I find I am spending less time creating our own as a company!
Kaitlin Berg profile photo

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer profile photo

Pricing Details

Buzzsumo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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