Canva vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.0 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all…
$99
per user/per month
Pricing
CanvaSprout Social
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Standard
$99
per user/per month
Professional
$149
per user/per month
Advanced
$249
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
CanvaSprout Social
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CanvaSprout Social
Considered Both Products
Canva

No answer on this topic

Sprout Social
Chose Sprout Social
Sprout is more user-friendly, covers more platforms, and is simple to navigate.
Chose Sprout Social
Our organization previously used Spredfast (now Khoros), which was useful but limited in functionality. A few years ago we transitioned to Sprout Social, which at the time appeared to be a more dynamic product and an overall better fit for our organization. I can't speak to the …
Chose Sprout Social
Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social …
Top Pros
Top Cons
Features
CanvaSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Canva
-
Ratings
Sprout Social
7.4
52 Ratings
6% below category average
Boolean keyword searches00 Ratings7.338 Ratings
Filtering out noise/spam00 Ratings7.242 Ratings
Sentiment analysis00 Ratings7.023 Ratings
Broad channel coverage00 Ratings8.033 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Canva
-
Ratings
Sprout Social
8.1
56 Ratings
0% above category average
Content planning and scheduling00 Ratings8.856 Ratings
Audience targeting00 Ratings7.148 Ratings
Content optimization00 Ratings7.749 Ratings
Workflow management00 Ratings8.651 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Canva
-
Ratings
Sprout Social
7.6
54 Ratings
10% below category average
Automated routing and prioritization00 Ratings6.925 Ratings
Customer interaction histories00 Ratings8.250 Ratings
Bulk actions00 Ratings7.645 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Canva
-
Ratings
Sprout Social
6.7
39 Ratings
16% below category average
Lead generation00 Ratings5.831 Ratings
Content marketing00 Ratings7.635 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Canva
-
Ratings
Sprout Social
8.3
58 Ratings
2% below category average
Twitter00 Ratings8.956 Ratings
Facebook00 Ratings8.858 Ratings
LinkedIn00 Ratings8.051 Ratings
Google+00 Ratings8.621 Ratings
Instagram00 Ratings7.548 Ratings
Pinterest00 Ratings8.114 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Canva
-
Ratings
Sprout Social
7.8
57 Ratings
3% below category average
Campaign success analytics00 Ratings7.954 Ratings
Real-time tracking00 Ratings8.054 Ratings
Competitor analysis00 Ratings7.646 Ratings
Account management
Comparison of Account management features of Product A and Product B
Canva
-
Ratings
Sprout Social
8.2
57 Ratings
0% above category average
Role-based user permissions & privileges00 Ratings8.654 Ratings
Mobile access00 Ratings7.850 Ratings
Best Alternatives
CanvaSprout Social
Small Businesses
Adobe Illustrator
Adobe Illustrator
Score 9.0 out of 10
Conte.ai
Conte.ai
Score 9.6 out of 10
Medium-sized Companies
Adobe Illustrator
Adobe Illustrator
Score 9.0 out of 10
monday marketer
monday marketer
Score 9.4 out of 10
Enterprises
Adobe Illustrator
Adobe Illustrator
Score 9.0 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CanvaSprout Social
Likelihood to Recommend
9.0
(168 ratings)
8.6
(113 ratings)
Likelihood to Renew
9.5
(6 ratings)
9.0
(62 ratings)
Usability
9.2
(12 ratings)
8.7
(41 ratings)
Availability
10.0
(1 ratings)
7.7
(16 ratings)
Performance
10.0
(1 ratings)
8.0
(14 ratings)
Support Rating
6.7
(27 ratings)
7.9
(49 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
10.0
(3 ratings)
10.0
(21 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
CanvaSprout Social
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
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Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
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Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
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Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
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Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
Canva
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
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Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Sprout Social
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
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Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.