What users are saying about
4 Ratings
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Top Rated
635 Ratings
4 Ratings
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Score 9 out of 100

Hootsuite

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Top Rated
635 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Chatfuel

Chatfuel is great for a small team looking to easily implement and set up Facebook chatbots for their clients for ease of community management, etc. Chatfuel is not necessarily meant for large scale operations that require complex workflows and chatbot requirements, it is limited to Facebook Messenger and is not 100% intuitive in this regard.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Chatfuel
Hootsuite
7.4
Boolean keyword searches
Chatfuel
Hootsuite
7.4
Filtering out noise/spam
Chatfuel
Hootsuite
6.9
Sentiment analysis
Chatfuel
Hootsuite
6.8
Broad channel coverage
Chatfuel
Hootsuite
8.4

Publishing

Chatfuel
Hootsuite
8.3
Content planning and scheduling
Chatfuel
Hootsuite
9.2
Audience targeting
Chatfuel
Hootsuite
7.7
Content optimization
Chatfuel
Hootsuite
7.9
Workflow management
Chatfuel
Hootsuite
8.4

Engagement

Chatfuel
Hootsuite
8.2
Automated routing and prioritization
Chatfuel
Hootsuite
7.9
Customer interaction histories
Chatfuel
Hootsuite
8.1
Bulk actions
Chatfuel
Hootsuite
8.5

Marketing

Chatfuel
Hootsuite
7.0
Lead generation
Chatfuel
Hootsuite
7.2
Content marketing
Chatfuel
Hootsuite
7.4
Paid media management
Chatfuel
Hootsuite
6.6
Campaigns and promotions
Chatfuel
Hootsuite
6.9

Channel coverage/integration

Chatfuel
Hootsuite
8.6
Twitter
Chatfuel
Hootsuite
9.4
Facebook
Chatfuel
Hootsuite
9.2
LinkedIn
Chatfuel
Hootsuite
8.9
Google+
Chatfuel
Hootsuite
8.8
Instagram
Chatfuel
Hootsuite
7.8
Pinterest
Chatfuel
Hootsuite
8.2
YouTube
Chatfuel
Hootsuite
7.6

Reporting/analytics

Chatfuel
Hootsuite
7.4
Campaign success analytics
Chatfuel
Hootsuite
7.5
Real-time tracking
Chatfuel
Hootsuite
7.5
Competitor analysis
Chatfuel
Hootsuite
7.2

Account management

Chatfuel
Hootsuite
8.3
Role-based user permissions & privileges
Chatfuel
Hootsuite
8.5
Mobile access
Chatfuel
Hootsuite
8.0

Pros

Chatfuel

  • Easy to use without experience
  • Cost vs. benefit ratio very good
  • Integrations possible through API
  • Conversion funnels can be created
Jorge Guevara | TrustRadius Reviewer

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Cons

Chatfuel

  • Setting it up is time-consuming.
Anonymous | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Chatfuel

Chatfuel 7.7
Based on 3 answers
I haven't dealt with the support channel, so I cannot provide a full review for this
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 7.8
Based on 62 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

In-Person Training

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Chatfuel

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Chatfuel

Both offer bot service to reply to messages from Facebook. The difference is that Chatfuel gives you the option of being able to create conversion funnels or fixed conversation changes.
Connecting to our API is free from Chatfuel and integration with other providers has an additional cost.
AIVO has no option to create conversation flows if not through keywords.
Jorge Guevara | TrustRadius Reviewer

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Scalability

Chatfuel

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Chatfuel

  • It helped overall with visitor engagement.
Anonymous | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Chatfuel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Chatfuel Editions & Modules

Edition
FreeFree
Pro$152
PremiumContact sales team
  1. per month
Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Chatfuel
9.0
Hootsuite
8.6

Likelihood to Renew

Chatfuel
Hootsuite
8.4

Usability

Chatfuel
Hootsuite
9.1

Reliability and Availability

Chatfuel
Hootsuite
10.0

Performance

Chatfuel
Hootsuite
10.0

Support Rating

Chatfuel
7.7
Hootsuite
7.8

In-Person Training

Chatfuel
Hootsuite
6.0

Online Training

Chatfuel
Hootsuite
10.0

Implementation Rating

Chatfuel
Hootsuite
10.0

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