Clearbit vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.4 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
Lead Forensics
Score 4.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
ClearbitLead Forensics
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
Offerings
Pricing Offerings
ClearbitLead Forensics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.
More Pricing Information
Features
ClearbitLead Forensics
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.7
19 Ratings
14% above category average
Lead Forensics
-
Ratings
Advanced search9.017 Ratings00 Ratings
Identification of new leads8.016 Ratings00 Ratings
List quality7.018 Ratings00 Ratings
List upload/download10.016 Ratings00 Ratings
Ideal customer targeting10.014 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
7.0
22 Ratings
7% below category average
Lead Forensics
-
Ratings
Contact information7.021 Ratings00 Ratings
Company information7.022 Ratings00 Ratings
Industry information7.022 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.6
21 Ratings
15% above category average
Lead Forensics
-
Ratings
Lead qualification process9.013 Ratings00 Ratings
Smart lists and recommendations10.011 Ratings00 Ratings
Salesforce integration9.018 Ratings00 Ratings
Company/business profiles8.018 Ratings00 Ratings
Alerts and reminders9.08 Ratings00 Ratings
Data hygiene7.018 Ratings00 Ratings
Automatic data refresh8.016 Ratings00 Ratings
Tags8.09 Ratings00 Ratings
Filters and segmentation9.013 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.5
5 Ratings
12% above category average
Lead Forensics
-
Ratings
Sales email templates9.05 Ratings00 Ratings
Append emails to records8.05 Ratings00 Ratings
Best Alternatives
ClearbitLead Forensics
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Score 9.1 out of 10
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Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Siteimprove
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Score 8.7 out of 10
Enterprises
D&B Hoovers
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Score 8.8 out of 10
Contentsquare
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User Ratings
ClearbitLead Forensics
Likelihood to Recommend
10.0
(22 ratings)
1.2
(19 ratings)
Likelihood to Renew
8.0
(2 ratings)
-
(0 ratings)
Usability
5.0
(1 ratings)
9.0
(1 ratings)
Support Rating
6.2
(2 ratings)
8.1
(3 ratings)
User Testimonials
ClearbitLead Forensics
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
Lead Forensics
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
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Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
Lead Forensics
  • It gives you valid leads that have been on your website looking for your products
  • The information is always accurate and detailed about their visit
  • It notifies you when the customer is looking for help or products, so you know when to reach out to them
Read full review
Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
Lead Forensics
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
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Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
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Lead Forensics
No answers on this topic
Usability
Clearbit
It is easy to use but doesn't cover enough compnaies.
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Lead Forensics
The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
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Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
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Lead Forensics
While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
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Alternatives Considered
Clearbit
Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
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Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
Lead Forensics
  • In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
  • In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
  • We were able to see the effects of our marketing and learn from their successes of different tactics.
Read full review
ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics provides detailed insight with regard to who is visiting your website, where they have come from, how your visits trend over time, what they have looked at on your site, as well as providing detailed firmographics about each and every business visitor identified - all in real-time. At a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of Get a detailed view of precisely which businesses are visiting your website in real-time. Categorize visitors according to their stage in your sales pipeline and create actions based upon each visitor profile to commence further engagement. Understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations. Lastly, review the contact information, and commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of Understand which of your marketing campaigns and tactics are driving high value opportunities to your website. Track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, enabling you to optimize campaigns and invest marketing budget where you are driving maximum engagement and return.Screenshot of Detailed firmographics relating to each visiting business, enable you to qualify and score a visitor, according to their 'fit' for your business. Understand the size and scope of each visitor, identify where they are located and get their contact information. Leverage automated lead scoring against your specific criteria in order to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.