What users are saying about
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 27 reviews and ratings
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 211 reviews and ratings
Feature Set Ratings
Security

9.0
Contentful
90%

Ion, by Rock Content
Feature Set Not Supported
N/A
Contentful ranks higher in 1/1 features
Contentful ranks higher in 1/1 features
Role-based user permissions

9.0
90%
5 Ratings

N/A
0 Ratings
Platform & Infrastructure

7.7
Contentful
77%

Ion, by Rock Content
Feature Set Not Supported
N/A
Contentful ranks higher in 2/2 features
Contentful ranks higher in 2/2 features
API

7.0
70%
5 Ratings

N/A
0 Ratings
Internationalization / multi-language

8.5
85%
3 Ratings

N/A
0 Ratings
Web Content Creation

7.2
Contentful
72%

Ion, by Rock Content
Feature Set Not Supported
N/A
Contentful ranks higher in 8/8 features
Contentful ranks higher in 8/8 features
WYSIWYG editor

7.3
73%
4 Ratings

N/A
0 Ratings
Code quality / cleanliness

9.0
90%
4 Ratings

N/A
0 Ratings
Admin section

8.0
80%
6 Ratings

N/A
0 Ratings
Page templates

7.6
76%
4 Ratings

N/A
0 Ratings
Library of website themes

7.5
75%
2 Ratings

N/A
0 Ratings
Mobile optimization / responsive design

7.2
72%
2 Ratings

N/A
0 Ratings
Publishing workflow

4.0
40%
6 Ratings

N/A
0 Ratings
Form generator

7.0
70%
1 Rating

N/A
0 Ratings
Web Content Management

6.9
Contentful
69%

Ion, by Rock Content
Feature Set Not Supported
N/A
Contentful ranks higher in 5/5 features
Contentful ranks higher in 5/5 features
Content taxonomy

6.0
60%
5 Ratings

N/A
0 Ratings
SEO support

8.1
81%
4 Ratings

N/A
0 Ratings
Bulk management

7.5
75%
2 Ratings

N/A
0 Ratings
Availability / breadth of extensions

4.1
41%
4 Ratings

N/A
0 Ratings
Community / comment management

9.0
90%
1 Rating

N/A
0 Ratings
Content Creation

Contentful
Feature Set Not Supported
N/A

7.5
Ion, by Rock Content
75%
Ion, by Rock Content ranks higher in 2/2 features
Ion, by Rock Content ranks higher in 2/2 features
Ideation

N/A
0 Ratings

9.9
99%
99 Ratings
Content collaboration

N/A
0 Ratings

5.1
51%
94 Ratings
Content Publishing

Contentful
Feature Set Not Supported
N/A

8.6
Ion, by Rock Content
86%
Ion, by Rock Content ranks higher in 6/6 features
Ion, by Rock Content ranks higher in 6/6 features
Content hub

N/A
0 Ratings

9.9
99%
104 Ratings
Forms / Gated content

N/A
0 Ratings

9.9
99%
107 Ratings
Embedded CTAs

N/A
0 Ratings

9.9
99%
108 Ratings
Content distribution

N/A
0 Ratings

8.0
80%
93 Ratings
Content promotion

N/A
0 Ratings

8.0
80%
86 Ratings
Content automation

N/A
0 Ratings

6.0
60%
90 Ratings
Content Reporting & Analytics

Contentful
Feature Set Not Supported
N/A

8.4
Ion, by Rock Content
84%
Ion, by Rock Content ranks higher in 4/4 features
Ion, by Rock Content ranks higher in 4/4 features
Audience profiling and targeting

N/A
0 Ratings

6.0
60%
91 Ratings
Closed-loop tracking and reporting

N/A
0 Ratings

8.0
80%
95 Ratings
Content performance analytics

N/A
0 Ratings

9.8
98%
116 Ratings
Campaign optimization dashboard

N/A
0 Ratings

9.7
97%
107 Ratings
Attribute Ratings
- Ion, by Rock Content is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.0
Contentful
80%
7 Ratings

9.8
Ion, by Rock Content
98%
135 Ratings
Likelihood to Renew

Contentful
N/A
0 Ratings

7.0
Ion, by Rock Content
70%
22 Ratings
Usability

Contentful
N/A
0 Ratings

7.4
Ion, by Rock Content
74%
17 Ratings
Availability

Contentful
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
1 Rating
Performance

Contentful
N/A
0 Ratings

9.0
Ion, by Rock Content
90%
1 Rating
Support Rating

Contentful
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
36 Ratings
Online Training

Contentful
N/A
0 Ratings

8.0
Ion, by Rock Content
80%
1 Rating
Implementation Rating

Contentful
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
12 Ratings
Product Scalability

Contentful
N/A
0 Ratings

10.0
Ion, by Rock Content
100%
2 Ratings
Likelihood to Recommend
Contentful
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
Web Marketing Manager
Lively, Inc.Financial Services, 51-200 employees
Ion, by Rock Content
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.

Verified User
Professional in Marketing
Computer Software Company, 1001-5000 employeesPros
Contentful
- Clean, modern interface (not clunky and outdated, like WordPress)
- High degree of flexibility (I can structure data any way my clients need)
- Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
Digital Strategist
Sherpa Design Co.Design, 1-10 employees
Ion, by Rock Content
- Quick Starts make it so easy to get started.
- Real-time updates are awesome and save a ton of wasteful process.
- The combination of user friendliness for simple things and the flexibility to do more complex things is great.
- Chat support is excellent and deeper-dive support has been super helpful.
- The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Market Manager
VSPInsurance, 5001-10,000 employees
Cons
Contentful
- The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
- The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
- It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
Lead Developer
SaaSquatchMarketing and Advertising, 11-50 employees
Ion, by Rock Content
- Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
- Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
- I think the controls admins use when creating new users could be a bit more straightforward.
Copywriter
Iron MountainMarketing and Advertising, 10,001+ employees
Pricing Details
Contentful
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$0
Contentful Editions & Modules
Edition
Community | Free |
---|---|
Team | 489/month |
Enterprise | Custom |
- none
Additional Pricing Details
—Ion, by Rock Content
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500
Starting Price
$0 per year
Ion, by Rock Content Editions & Modules
Edition
Managed Services + SaaS | Custom1 |
---|
- per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.Likelihood to Renew
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Interactive and Digital Strategy, Production and Marketing Consultant
ConsultingInsurance, 501-1000 employees
Usability
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Senior Data Analyst
Level InteractiveMarketing and Advertising, 51-200 employees
Performance
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 9.0
Based on 1 answer
Sometimes the editor can be a little slow.
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees
Support Rating
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Web Administrator
MINDBODY, Inc.Computer Software, 1001-5000 employees
Online Training
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.

Verified User
Professional in Marketing
Marketing and Advertising Company, 11-50 employeesImplementation Rating
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Art Director
National Life GroupFinancial Services, 501-1000 employees
Alternatives Considered
Contentful
Contentful offers a great deal of features for a relatively low price. This is what ended up persuading us to purchase it. We also gathered that this was one of the more well-rated products out there, which was encouraging. It definitely stacks up well against its competitors.
SEO Specialist
BambooHRComputer Software, 201-500 employees
Ion, by Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Product Marketing Manager
Signal ™Marketing and Advertising, 51-200 employees
Scalability
Contentful
No score
No answers yet
No answers on this topic
Ion, by Rock Content
Ion, by Rock Content 10.0
Based on 2 answers
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Co-Founder
Fusion Marketing GroupMarketing and Advertising, 1-10 employees
Return on Investment
Contentful
- Positive: faster changes and new associates can easily navigate without prior training/knowledge of CMS to make content updates
- Negative: Our website manager/provider can keep certain abilities (like changing specific images) so they can charge a fee for making the change
Marketing Coordinator for FirstService Realty NYC
FirstService Residential New YorkReal Estate, 10,001+ employees
Ion, by Rock Content
- Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
- The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
- It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Motion Graphics Specialist
Premier, IncHospital & Health Care, 1001-5000 employees