What users are saying about
43 Ratings
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Score 7.7 out of 100
396 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Contentsquare (Clicktale)
Optimizely
6.9
a/b experiment testing
Contentsquare (Clicktale)
Optimizely
7.9
Split URL testing
Contentsquare (Clicktale)
Optimizely
7.7
Multivariate testing
Contentsquare (Clicktale)
Optimizely
7.4
Multi-page/funnel testing
Contentsquare (Clicktale)
Optimizely
7.1
Cross-browser testing
Contentsquare (Clicktale)
Optimizely
6.9
Mobile app testing
Contentsquare (Clicktale)
Optimizely
6.4
Test significance
Contentsquare (Clicktale)
Optimizely
6.9
Visual / WYSIWYG editor
Contentsquare (Clicktale)
Optimizely
7.0
Advanced code editor
Contentsquare (Clicktale)
Optimizely
6.5
Page surveys
Contentsquare (Clicktale)
Optimizely
6.6
Visitor recordings
Contentsquare (Clicktale)
Optimizely
7.1
Preview mode
Contentsquare (Clicktale)
Optimizely
6.4
Test duration calculator
Contentsquare (Clicktale)
Optimizely
6.3
Experiment scheduler
Contentsquare (Clicktale)
Optimizely
7.7
Experiment workflow and approval
Contentsquare (Clicktale)
Optimizely
6.9
Dynamic experiment activation
Contentsquare (Clicktale)
Optimizely
7.1
Client-side tests
Contentsquare (Clicktale)
Optimizely
7.2
Server-side tests
Contentsquare (Clicktale)
Optimizely
6.6
Mutually exclusive tests
Contentsquare (Clicktale)
Optimizely
6.0

Audience Segmentation & Targeting

Contentsquare (Clicktale)
Optimizely
7.2
Standard visitor segmentation
Contentsquare (Clicktale)
Optimizely
7.4
Behavioral visitor segmentation
Contentsquare (Clicktale)
Optimizely
7.0
Traffic allocation control
Contentsquare (Clicktale)
Optimizely
7.7
Website personalization
Contentsquare (Clicktale)
Optimizely
6.5

Results and Analysis

Contentsquare (Clicktale)
Optimizely
7.0
Heatmap tool
Contentsquare (Clicktale)
Optimizely
7.0
Click analytics
Contentsquare (Clicktale)
Optimizely
7.2
Scroll maps
Contentsquare (Clicktale)
Optimizely
7.3
Form fill analysis
Contentsquare (Clicktale)
Optimizely
6.5
Conversion tracking
Contentsquare (Clicktale)
Optimizely
7.3
Goal tracking
Contentsquare (Clicktale)
Optimizely
7.3
Test reporting
Contentsquare (Clicktale)
Optimizely
7.4
Results segmentation
Contentsquare (Clicktale)
Optimizely
6.9
CSV export
Contentsquare (Clicktale)
Optimizely
6.4
Experiments results dashboard
Contentsquare (Clicktale)
Optimizely
6.8

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Optimizely

Optimizely 7.9
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.1
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Contentsquare (Clicktale)
8.0
Optimizely
7.9

Likelihood to Renew

Contentsquare (Clicktale)
7.5
Optimizely
9.0

Usability

Contentsquare (Clicktale)
7.0
Optimizely
7.9

Reliability and Availability

Contentsquare (Clicktale)
Optimizely
9.0

Performance

Contentsquare (Clicktale)
Optimizely
6.0

Support Rating

Contentsquare (Clicktale)
Optimizely
9.1

Online Training

Contentsquare (Clicktale)
Optimizely
3.0

Implementation Rating

Contentsquare (Clicktale)
Optimizely
8.0

Scalability

Contentsquare (Clicktale)
Optimizely
7.1

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