Likelihood to Recommend
It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense.If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.
- In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
- ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
- ClickTale also provides useful customizable segments, which allow for more granular data analysis.
- ClickTale is extremely easy to install.
- Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
- Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
- Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
- I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
- Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
- I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
- Usability. Eliminate clicks on repetitive tasks, enable more terms to be searchable in the global search bar, and reduce the number of back-and-forth clicks.
- Make videos more accessible with the keyboard. Space bar to pause, left and right arrows to skip, ctrl/cmd+left/right to skip to the next session, escape to exit view mode, etc. That stuff goes a long way in making the product delightful.
- Improve rendering of user sessions. Too many of them don't work properly.
Likelihood to Renew
Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Quantum Metric 7.6
Based on 2 answers
Quantum is a nice tool and is user friendly however I believe there always room for improvement.We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Quantum Metric 7.6
Based on 13 answers
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
No answers yet
No answers on this topic
Quantum Metric 8.7
Based on 63 answers
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking.At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.
Return on Investment
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
- It helps us to resolve the customer issues very fast so that we can fix the issue in a very short period which increases faster resolution.
- Sometimes customers are going through wrong process and we can easily help the customer with the help of a QM session.
Premium Consulting/Integration Services—
Entry-level set up fee?
Premium Consulting/Integration Services
Entry-level set up fee?