What users are saying about
5 Ratings
46 Ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100
46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.1 out of 100

Likelihood to Recommend

Coosto

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Margaret Massop | TrustRadius Reviewer

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Coosto
Social Studio
8.4
Boolean keyword searches
Coosto
Social Studio
6.9
Filtering out noise/spam
Coosto
Social Studio
7.0
Sentiment analysis
Coosto
Social Studio
9.9
Broad channel coverage
Coosto
Social Studio
9.9

Publishing

Coosto
Social Studio
8.5
Content planning and scheduling
Coosto
Social Studio
9.9
Audience targeting
Coosto
Social Studio
8.0
Content optimization
Coosto
Social Studio
7.9
Workflow management
Coosto
Social Studio
8.0

Engagement

Coosto
Social Studio
7.6
Automated routing and prioritization
Coosto
Social Studio
9.9
Customer interaction histories
Coosto
Social Studio
9.9
Bulk actions
Coosto
Social Studio
3.1

Marketing

Coosto
Social Studio
5.5
Lead generation
Coosto
Social Studio
5.0
Content marketing
Coosto
Social Studio
5.0
Paid media management
Coosto
Social Studio
6.0
Campaigns and promotions
Coosto
Social Studio
6.0

Channel coverage/integration

Coosto
Social Studio
8.1
Twitter
Coosto
Social Studio
9.0
Facebook
Coosto
Social Studio
9.9
LinkedIn
Coosto
Social Studio
9.9
Google+
Coosto
Social Studio
6.8
Instagram
Coosto
Social Studio
7.9
Pinterest
Coosto
Social Studio
6.5
YouTube
Coosto
Social Studio
6.7

Reporting/analytics

Coosto
Social Studio
8.6
Campaign success analytics
Coosto
Social Studio
8.9
Real-time tracking
Coosto
Social Studio
7.0
Competitor analysis
Coosto
Social Studio
9.8

Account management

Coosto
Social Studio
9.4
Role-based user permissions & privileges
Coosto
Social Studio
9.0
Mobile access
Coosto
Social Studio
9.9

Pros

Coosto

  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
Anonymous | TrustRadius Reviewer

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Cons

Coosto

  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
Bram Koopman | TrustRadius Reviewer

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Likelihood to Renew

Coosto

No score
No answers yet
No answers on this topic

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Coosto

No score
No answers yet
No answers on this topic

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Support Rating

Coosto

No score
No answers yet
No answers on this topic

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Alternatives Considered

Coosto

Coosto is more powerful than the version of Hootsuite we used.
Margaret Massop | TrustRadius Reviewer

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Return on Investment

Coosto

  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
Anonymous | TrustRadius Reviewer

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Screenshots

Pricing Details

Coosto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Coosto
10.0
Social Studio
8.9

Likelihood to Renew

Coosto
Social Studio
8.5

Usability

Coosto
Social Studio
9.0

Support Rating

Coosto
Social Studio
9.0

Add comparison