What users are saying about
7 Ratings
7 Ratings
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Score 7.9 out of 100
4 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
MindFire Studio
5.2
WYSIWYG email editor
Cordial
4.0
MindFire Studio
2.0
Dynamic content
Cordial
6.3
MindFire Studio
Ability to test dynamic content
Cordial
6.8
MindFire Studio
3.0
Landing pages
Cordial
10.0
MindFire Studio
4.7
A/B testing
Cordial
7.0
MindFire Studio
Mobile optimization
Cordial
7.5
MindFire Studio
Email deliverability reporting
Cordial
8.4
MindFire Studio
10.0
List management
Cordial
7.5
MindFire Studio
5.4
Triggered drip sequences
Cordial
9.3
MindFire Studio
6.0

Reporting & Analytics

Cordial
7.0
MindFire Studio
6.0
Dashboards
Cordial
8.5
MindFire Studio
6.0
Standard reports
Cordial
6.5
MindFire Studio
Custom reports
Cordial
6.0
MindFire Studio

Lead Management

Cordial
MindFire Studio
5.3
Lead nurturing
Cordial
MindFire Studio
5.0
Lead scoring and grading
Cordial
MindFire Studio
6.0
Data quality management
Cordial
MindFire Studio
5.0
Automated sales alerts and tasks
Cordial
MindFire Studio
5.0

Campaign Management

Cordial
MindFire Studio
5.0
Calendaring
Cordial
MindFire Studio
6.0
Event/webinar marketing
Cordial
MindFire Studio
4.0

Social Media Marketing

Cordial
MindFire Studio
4.0
Social sharing and campaigns
Cordial
MindFire Studio
4.0
Social profile integration
Cordial
MindFire Studio
4.0

Platform & Infrastructure

Cordial
MindFire Studio
4.3
API
Cordial
MindFire Studio
4.0
Role-based workflow & approvals
Cordial
MindFire Studio
5.0
Customizability
Cordial
MindFire Studio
4.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

MindFire Studio

  • PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
  • Sending emails was eh. It worked but wasn't anything special.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

MindFire Studio

From my experience MindFire Studio is one of the easiest tools to use and need very little web development knowledge in order to use it.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
MindFire Studio
4.9

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