What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.5 out of 100
Based on 3 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

4.0
MindFire Studio
40%
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

2.0
20%
1 Rating
Dynamic content

6.3
63%
5 Ratings

N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

3.0
30%
1 Rating
Landing pages

10.0
100%
1 Rating

4.0
40%
1 Rating
A/B testing

7.0
70%
4 Ratings

N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

N/A
0 Ratings
List management

7.5
75%
5 Ratings

5.0
50%
1 Rating
Triggered drip sequences

9.3
93%
4 Ratings

6.0
60%
1 Rating
Reporting & Analytics

7.0
Cordial
70%

6.0
MindFire Studio
60%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

6.0
60%
1 Rating
Standard reports

6.5
65%
5 Ratings

N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A

5.3
MindFire Studio
53%
MindFire Studio ranks higher in 4/4 features
MindFire Studio ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

5.0
50%
1 Rating
Lead scoring and grading

N/A
0 Ratings

6.0
60%
1 Rating
Data quality management

N/A
0 Ratings

5.0
50%
1 Rating
Automated sales alerts and tasks

N/A
0 Ratings

5.0
50%
1 Rating
Campaign Management

Cordial
Feature Set Not Supported
N/A

5.0
MindFire Studio
50%
MindFire Studio ranks higher in 2/2 features
MindFire Studio ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

6.0
60%
1 Rating
Event/webinar marketing

N/A
0 Ratings

4.0
40%
1 Rating
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

4.0
MindFire Studio
40%
MindFire Studio ranks higher in 2/2 features
MindFire Studio ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

4.0
40%
1 Rating
Social profile integration

N/A
0 Ratings

4.0
40%
1 Rating
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

4.3
MindFire Studio
43%
MindFire Studio ranks higher in 3/3 features
MindFire Studio ranks higher in 3/3 features
API

N/A
0 Ratings

4.0
40%
1 Rating
Role-based workflow & approvals

N/A
0 Ratings

5.0
50%
1 Rating
Customizability

N/A
0 Ratings

4.0
40%
1 Rating
Attribute Ratings
- Cordial is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

5.0
MindFire Studio
50%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
MindFire Studio
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

Verified User
Employee in Marketing
Printing Company, 11-50 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
MindFire Studio
- Mindfire provides a direct correlation to a print piece.

Verified User
Employee in Marketing
Printing Company, 11-50 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesMindFire Studio
- The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

Verified User
Employee in Marketing
Printing Company, 11-50 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—MindFire Studio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesMindFire Studio
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

Verified User
Employee in Marketing
Printing Company, 11-50 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
MindFire Studio
- It has been a neutral experience

Verified User
Employee in Marketing
Printing Company, 11-50 employees