Cordial vs. MindFire Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Pricing
CordialMindFire Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialMindFire Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CordialMindFire Studio
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
MindFire Studio
4.0
1 Ratings
64% below category average
WYSIWYG email editor4.04 Ratings2.01 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings3.01 Ratings
Landing pages10.01 Ratings4.01 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings00 Ratings
Email deliverability reporting8.44 Ratings00 Ratings
List management7.55 Ratings5.01 Ratings
Triggered drip sequences9.34 Ratings6.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
11% below category average
MindFire Studio
6.0
1 Ratings
22% below category average
Dashboards8.55 Ratings6.01 Ratings
Standard reports6.55 Ratings00 Ratings
Custom reports6.05 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
MindFire Studio
5.3
1 Ratings
38% below category average
Lead nurturing automation00 Ratings5.01 Ratings
Lead scoring and grading00 Ratings6.01 Ratings
Data quality management00 Ratings5.01 Ratings
Automated sales alerts and tasks00 Ratings5.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
MindFire Studio
5.0
1 Ratings
42% below category average
Calendaring00 Ratings6.01 Ratings
Event/webinar marketing00 Ratings4.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
MindFire Studio
4.0
1 Ratings
61% below category average
Social sharing and campaigns00 Ratings4.01 Ratings
Social profile integration00 Ratings4.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
MindFire Studio
4.3
1 Ratings
55% below category average
API00 Ratings4.01 Ratings
Role-based workflow & approvals00 Ratings5.01 Ratings
Customizability00 Ratings4.01 Ratings
Best Alternatives
CordialMindFire Studio
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.3 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialMindFire Studio
Likelihood to Recommend
6.0
(5 ratings)
5.0
(1 ratings)
User Testimonials
CordialMindFire Studio
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
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MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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MindFireInc
  • It has been a neutral experience
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.