What users are saying about
7 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Feature Set Ratings

  • Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
4.0

MindFire Studio

40%
Cordial ranks higher in 9/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
2.0
20%
1 Rating

Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
3.0
30%
1 Rating

Landing pages

10.0
100%
1 Rating
4.0
40%
1 Rating

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings

List management

7.5
75%
5 Ratings
5.0
50%
1 Rating

Triggered drip sequences

9.3
93%
4 Ratings
6.0
60%
1 Rating

Reporting & Analytics

7.0

Cordial

70%
6.0

MindFire Studio

60%
Cordial ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
6.0
60%
1 Rating

Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings

Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
5.3

MindFire Studio

53%
MindFire Studio ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
5.0
50%
1 Rating

Lead scoring and grading

N/A
0 Ratings
6.0
60%
1 Rating

Data quality management

N/A
0 Ratings
5.0
50%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
5.0
50%
1 Rating

Campaign Management

Cordial

Feature Set Not Supported
N/A
5.0

MindFire Studio

50%
MindFire Studio ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
6.0
60%
1 Rating

Event/webinar marketing

N/A
0 Ratings
4.0
40%
1 Rating

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
4.0

MindFire Studio

40%
MindFire Studio ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
4.0
40%
1 Rating

Social profile integration

N/A
0 Ratings
4.0
40%
1 Rating

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
4.3

MindFire Studio

43%
MindFire Studio ranks higher in 3/3 features

API

N/A
0 Ratings
4.0
40%
1 Rating

Role-based workflow & approvals

N/A
0 Ratings
5.0
50%
1 Rating

Customizability

N/A
0 Ratings
4.0
40%
1 Rating

Attribute Ratings

  • Cordial is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
5.0

MindFire Studio

50%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison