Cordial vs. MindFire Studio

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

Incentivized

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

Incentivized

• Provides helpful desktop and mobile previews.
• Sends emails reliably.
• Allows for pretty robust audience rules.

Incentivized

• Mindfire provides a direct correlation to a print piece.

Incentivized

• Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
• A lot of the templating must be built from scratch.
• Deliverability insights (out of the box) could be expanded further.

Incentivized

• The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

Incentivized

Cordial by far has the best UI for simple navigation

Incentivized

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

Incentivized

• Best to manage your clients' business.
• Not ideal for freelancers.

Incentivized

• It has been a neutral experience

Incentivized