Cordial vs MindFire Studio

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Feature Rating Comparison

Cordial

MindFire Studio

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

MindFire Studio

Dashboards

Standard reports

Custom reports

Cordial

MindFire Studio

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cordial

MindFire Studio

Calendaring

Event/webinar marketing

Cordial

MindFire Studio

Social sharing and campaigns

Social profile integration

Cordial

MindFire Studio

API

Role-based workflow & approvals

Customizability

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
Sending emails was eh. It worked but wasn't anything special.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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From my experience MindFire Studio is one of the easiest tools to use and need very little web development knowledge in order to use it.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It has been a neutral experience

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

MindFire Studio

Likelihood to Recommend

Cordial

MindFire Studio

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

API

Role-based workflow & approvals

Customizability

Pros

Cordial

MindFire Studio

Cons

Cordial

MindFire Studio

Alternatives Considered

Cordial

MindFire Studio

Return on Investment

Cordial

MindFire Studio

Screenshots

Cordial

MindFire Studio

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison