What users are saying about
Top Rated
19 Ratings
1 Ratings
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Score 8 out of 100
Top Rated
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

StackAdapt

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
Mark Whitlock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
StackAdapt
8.4
DSP integration
Criteo Customer Acquisition
8.0
StackAdapt
8.3
Data Transfer
Criteo Customer Acquisition
StackAdapt
8.6

Ad Campaigns

Criteo Customer Acquisition
7.3
StackAdapt
8.7
Ad campaign creation
Criteo Customer Acquisition
8.0
StackAdapt
9.5
Ad deployment
Criteo Customer Acquisition
6.0
StackAdapt
9.2
Display advertising
Criteo Customer Acquisition
9.0
StackAdapt
7.9
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
StackAdapt
8.4
Sequence targeting
Criteo Customer Acquisition
StackAdapt
8.2

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
StackAdapt
8.6
Ad dashboards
Criteo Customer Acquisition
8.0
StackAdapt
9.0
Ad attribution reporting
Criteo Customer Acquisition
8.0
StackAdapt
9.4
Ad performance reports
Criteo Customer Acquisition
StackAdapt
8.9
Ad conversion tracking
Criteo Customer Acquisition
StackAdapt
8.8
Cross-channel ad management
Criteo Customer Acquisition
StackAdapt
8.5
Ad forecasting and optimization
Criteo Customer Acquisition
StackAdapt
7.1

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

StackAdapt

  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura | TrustRadius Reviewer

Likelihood to Renew

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

StackAdapt

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
StackAdapt
9.8

Likelihood to Renew

Criteo Customer Acquisition
StackAdapt
10.0

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