What users are saying about
Top Rated
100 Ratings
Top Rated
923 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
Top Rated
923 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Highlights

Criteo Dynamic Retargeting and Google Ads are both tools designed to help businesses manage advertising campaigns and ensure marketing material reaches the right buyers. Criteo Dynamic Retargeting is an ad serving and retargeting program designed to help businesses get ads to the right buyers, at specific points in their buyers journey.  Google Ads is a Search Engine Marketing tool designed to help buyers have their ads listed on relevant searches and Google Partner websites. Criteo Dynamic Retargeting is most popular with small and mid-sized businesses, while Google Ads is used by businesses of all sizes.

Features

Criteo Dynamic Retargeting and Google Ads both help businesses get their advertisements to the right people, but they also have some standout features that set them apart from each other.

Criteo Dynamic Retargeting provides a custom pixel code that allows users to customize the way their advertisements appear on their websites.  Additionally, Criteo Dynamic Retargeting includes templates to help users create dynamic advertisements quickly.  Lastly, reporting features are included in Criteo Dynamic Retargeting so businesses can gauge how their advertisements are performing.  Criteo Dynamic Retargeting is ideal for businesses that need a tool for creating ads and placing them in specific places on a site.

Google Ads allows businesses to host advertisements on Google search pages and Google partnered websites while paying by the click.  This allows businesses to get their advertisements on relevant pages.  Additionally, Google Ads includes information on how many clicks advertisements are getting, making it easy to determine ROI for specific advertisements and pages.  

Limitations

Criteo Dynamic Retargeting and Google Ads are both used to target specific audiences with businesses advertisements, but they also have a few limitations that are important to consider.

Criteo Dynamic Retargeting provides a custom pixel code businesses can use to place their ads on their site, but it isn’t as simple to set up as just choosing where you want to pay for ad placement with Google Ads.  Additionally, Criteo Dynamic Retargeting does include reporting features, but they can fail to attribute traffic to other sources, resulting in imperfect reports.  Some users have experienced report outcomes that differ from analytics platforms by over 20%.

Google Ads allows users to target specific keywords for advertising, but for competitive keywords, expenses can be very high before meaningful results are seen.  Additionally, while it easy to select what keywords and searches you want to target, it is possible to spend a significant amount of money without seeing any benefits if an inexperienced advertiser is choosing suboptimal targets.

Pricing

Criteo doesn’t provide public pricing for Criteo Dynamic Retargeting, but interested businesses can reach out to the vendor for an exact quote.

Google Ads is priced based on how many users click your ads, with price per click depending on the quality of the ad campaign as well as the volume of competition.  Most keywords cost under $1.00 per click but the most competitive keywords can reach as high as $50.00 per click.

 

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Google Ads

Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Patricia Assad | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Google Ads
Data Transfer
Criteo Dynamic Retargeting
7.5
Google Ads
DSP integration
Criteo Dynamic Retargeting
7.6
Google Ads

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Google Ads
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Google Ads
Ad deployment
Criteo Dynamic Retargeting
6.5
Google Ads
Display advertising
Criteo Dynamic Retargeting
7.4
Google Ads
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Google Ads

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Google Ads
Ad dashboards
Criteo Dynamic Retargeting
7.2
Google Ads
Ad performance reports
Criteo Dynamic Retargeting
6.8
Google Ads
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Google Ads
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Google Ads
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Google Ads
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Google Ads

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Google Ads

  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Anthony Burke | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman | TrustRadius Reviewer

Online Training

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
Anonymous | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Google Ads

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Google Ads
7.7

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Google Ads
10.0

Usability

Criteo Dynamic Retargeting
Google Ads
9.0

Performance

Criteo Dynamic Retargeting
Google Ads
9.0

Support Rating

Criteo Dynamic Retargeting
Google Ads
9.0

Online Training

Criteo Dynamic Retargeting
Google Ads
9.0

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