Top Rated
100 Ratings
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Score 7.9 out of 100
Top Rated
606 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Data Transfer
Criteo Dynamic Retargeting
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
DSP integration
Criteo Dynamic Retargeting
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad campaign creation
Criteo Dynamic Retargeting
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad deployment
Criteo Dynamic Retargeting
6.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Display advertising
Criteo Dynamic Retargeting
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad dashboards
Criteo Dynamic Retargeting
7.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad performance reports
Criteo Dynamic Retargeting
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Landing pages
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Lead nurturing
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Data quality management
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Social Media Marketing

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social profile integration
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dashboards
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1

Platform & Infrastructure

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Customizability
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Integration with Microsoft Dynamics CRM
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Reliability and Availability

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Criteo Dynamic Retargeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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