5 Ratings
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Score 7.3 out of 100
8 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.
Mai Le | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

Curata
7.5
Welcome Marketing Operations Platform (NewsCred)
6.5
Content hub
Curata
7.0
Welcome Marketing Operations Platform (NewsCred)
6.0
Content distribution
Curata
8.0
Welcome Marketing Operations Platform (NewsCred)
10.0
Forms / Gated content
Curata
Welcome Marketing Operations Platform (NewsCred)
3.0
Embedded CTAs
Curata
Welcome Marketing Operations Platform (NewsCred)
8.0
Content promotion
Curata
Welcome Marketing Operations Platform (NewsCred)
7.0
Content automation
Curata
Welcome Marketing Operations Platform (NewsCred)
5.0

Content Reporting & Analytics

Curata
8.5
Welcome Marketing Operations Platform (NewsCred)
5.5
Closed-loop tracking and reporting
Curata
8.0
Welcome Marketing Operations Platform (NewsCred)
5.0
Content performance analytics
Curata
9.0
Welcome Marketing Operations Platform (NewsCred)
6.0
Audience profiling and targeting
Curata
Welcome Marketing Operations Platform (NewsCred)
8.2
Campaign optimization dashboard
Curata
Welcome Marketing Operations Platform (NewsCred)
4.0
Competitive analytics
Curata
Welcome Marketing Operations Platform (NewsCred)
4.0

Content Creation

Curata
Welcome Marketing Operations Platform (NewsCred)
6.8
Ideation
Curata
Welcome Marketing Operations Platform (NewsCred)
5.0
Approval workflows
Curata
Welcome Marketing Operations Platform (NewsCred)
6.0
Content collaboration
Curata
Welcome Marketing Operations Platform (NewsCred)
10.0
Content calendar
Curata
Welcome Marketing Operations Platform (NewsCred)
8.0
Network for content licensing/production
Curata
Welcome Marketing Operations Platform (NewsCred)
5.0

Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Allison Davis | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • The UI is intuitive and easy for users to navigate, and also easy for me to manage.
  • NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
  • Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
Tommy Stubblefield | TrustRadius Reviewer

Cons

Curata

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • Too basic
  • Limited functionality
  • Unorganized
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Curata

Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

No score
No answers yet
No answers on this topic

Support Rating

Curata

No score
No answers yet
No answers on this topic

Welcome Marketing Operations Platform (NewsCred)

Welcome Marketing Operations Platform (NewsCred) 8.0
Based on 2 answers
The NewsCred team is very responsive and helpful with any technical issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Curata

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred competitors.
Mai Le | TrustRadius Reviewer

Return on Investment

Curata

  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair | TrustRadius Reviewer

Welcome Marketing Operations Platform (NewsCred)

  • The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Curata

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Curata Editions & Modules

Edition
Curata Software$6991
  1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

Welcome Marketing Operations Platform (NewsCred)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Welcome Marketing Operations Platform (NewsCred) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Curata
8.0
Welcome Marketing Operations Platform (NewsCred)
7.0

Likelihood to Renew

Curata
10.0
Welcome Marketing Operations Platform (NewsCred)

Support Rating

Curata
Welcome Marketing Operations Platform (NewsCred)
8.0

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