Definitive Healthcare vs. SALESmanago

I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.

I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.

• Provides a list of hospitals, health systems, medical groups, and practices
• Helps show what locations are under certain systems or groups
• Gives insight into specialties and employee counts

Incentivized

• Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
• Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
• Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
• RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile

• Outdated UI and lacks integration with popular software
• Account Management team is unempowered to solve problems or come up with creative solutions.
• Slow response time. I waited 3 weeks for a response from their team on a question.
• Database lack key contacts especially Director level and above. Poor tool for sales team.
• Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.

• Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
• While their functionality is comparable to competing products there is nothing particularly unique to what they offer
• Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.

Incentivized

It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.

Account Managers and team often do not respond for weeks at a time.

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.

Incentivized

I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.

• In my experience, We've experienced no value from the data
• In my opinion, we've paid for no value
• So the RoI is negative

• The automated system has improved advertising campaigns.
• We noticed an increase in customer activity.
• We received valuable data about your users.

Incentivized