DemandTools vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandTools
Score 9.6 out of 10
N/A
DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A
Salesforce Marketing Cloud
Score 7.9 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
DemandToolsSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
DemandToolsSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DemandToolsSalesforce Marketing Cloud
Considered Both Products
DemandTools
Chose DemandTools
I have also used the free Salesforce tools (Workbench and Apex Data Loader). The only thing those tools provide (that I use) over DemandTools is querying (Workbench) and exporting (Apex Data Loader) of deleted records. DemandTools is a superior tool in terms of features and …
Chose DemandTools
We haven't evaluated any other tools for the last few years. I know there are alternatives for dupe catching in Salesforce and Salesforce has launched tools for finding duplicate accounts/contacts. We haven't explored those so we can't speak to their efficacy.
Chose DemandTools
We started using DupeBlocker and DemandTools very early in the life of our Salesforce org. It is the only duplicate product we have used to this point because it did what we needed. Originally, it was free for non-profits which is part of the reason we selected it early on.
Chose DemandTools
I have not used other products in this space. My understanding when speaking to others is that, were it not for the cost issue, there would be no competitor for this suite of tools.
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.
Top Pros
Top Cons
Features
DemandToolsSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.9
167 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1118 Ratings
Dynamic content00 Ratings7.9149 Ratings
Ability to test dynamic content00 Ratings7.8108 Ratings
Landing pages00 Ratings7.7117 Ratings
A/B testing00 Ratings8.2147 Ratings
Mobile optimization00 Ratings7.4107 Ratings
Email deliverability reporting00 Ratings8.3128 Ratings
List management00 Ratings7.9125 Ratings
Triggered drip sequences00 Ratings8.191 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.9
121 Ratings
1% above category average
Lead nurturing automation00 Ratings7.9107 Ratings
Lead scoring and grading00 Ratings7.7108 Ratings
Data quality management00 Ratings7.8113 Ratings
Automated sales alerts and tasks00 Ratings8.199 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.9
111 Ratings
5% above category average
Calendaring00 Ratings8.1100 Ratings
Event/webinar marketing00 Ratings7.794 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.4
85 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.880 Ratings
Social profile integration00 Ratings7.036 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.9
121 Ratings
7% above category average
Dashboards00 Ratings7.9115 Ratings
Standard reports00 Ratings8.1120 Ratings
Custom reports00 Ratings7.797 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DemandTools
-
Ratings
Salesforce Marketing Cloud
7.7
121 Ratings
3% above category average
API00 Ratings7.487 Ratings
Role-based workflow & approvals00 Ratings7.986 Ratings
Customizability00 Ratings7.3108 Ratings
Integration with Salesforce.com00 Ratings8.5110 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.313 Ratings
Integration with SugarCRM00 Ratings7.410 Ratings
Third-party software integrations00 Ratings7.121 Ratings
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DemandToolsSalesforce Marketing Cloud
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Score 9.8 out of 10
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Enterprises
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User Ratings
DemandToolsSalesforce Marketing Cloud
Likelihood to Recommend
8.7
(117 ratings)
7.9
(325 ratings)
Likelihood to Renew
9.9
(16 ratings)
8.4
(114 ratings)
Usability
7.8
(6 ratings)
4.4
(35 ratings)
Availability
9.8
(2 ratings)
10.0
(11 ratings)
Performance
8.5
(3 ratings)
9.6
(9 ratings)
Support Rating
9.0
(5 ratings)
6.8
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
8.5
(2 ratings)
8.1
(7 ratings)
Implementation Rating
6.9
(6 ratings)
3.0
(17 ratings)
Configurability
7.5
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
7.0
(2 ratings)
Product Scalability
8.5
(2 ratings)
7.7
(34 ratings)
Vendor post-sale
9.0
(1 ratings)
8.0
(3 ratings)
Vendor pre-sale
9.0
(1 ratings)
7.0
(3 ratings)
User Testimonials
DemandToolsSalesforce Marketing Cloud
Likelihood to Recommend
Validity
DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.
Read full review
Salesforce
I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
Read full review
Pros
Validity
  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Validity
  • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
  • Some features aren't user intuitive and it takes a while to learn.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Validity
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Validity
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Validity
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
Read full review
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review
Performance
Validity
DemandTools is a bit clunky and slow at times
Read full review
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Validity
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
Read full review
Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Validity
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Validity
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Validity
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Validity
Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
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Salesforce
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
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Contract Terms and Pricing Model
Validity
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Validity
It's done everything we've needed it to do.
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Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Validity
  • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
  • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
  • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
  • The return on investment isn't easily quantifiable but it is FELT in our department.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.