What users are saying about
52 Ratings
27 Ratings
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Score 8.9 out of 100
52 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Drip Ecommerce CRM

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Charles Combs | TrustRadius Reviewer

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Drip Ecommerce CRM
8.7
Emma
8.6
WYSIWYG email editor
Drip Ecommerce CRM
9.4
Emma
8.8
Dynamic content
Drip Ecommerce CRM
7.7
Emma
8.6
Ability to test dynamic content
Drip Ecommerce CRM
6.1
Emma
9.0
A/B testing
Drip Ecommerce CRM
9.0
Emma
7.8
Mobile optimization
Drip Ecommerce CRM
7.8
Emma
9.0
Email deliverability reporting
Drip Ecommerce CRM
10.0
Emma
9.1
List management
Drip Ecommerce CRM
10.0
Emma
8.6
Triggered drip sequences
Drip Ecommerce CRM
10.0
Emma
7.9

Reporting & Analytics

Drip Ecommerce CRM
7.5
Emma
8.3
Dashboards
Drip Ecommerce CRM
8.2
Emma
9.1
Standard reports
Drip Ecommerce CRM
8.2
Emma
8.2
Custom reports
Drip Ecommerce CRM
6.0
Emma
7.6

Pros

Drip Ecommerce CRM

  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
Steve Palfreyman | TrustRadius Reviewer

Emma

  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
Anonymous | TrustRadius Reviewer

Cons

Drip Ecommerce CRM

  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Conrad Magalis | TrustRadius Reviewer

Emma

  • One room-for-improvement area I've encountered is related to custom template design. In addition to "locking" certain portions of templates our master admin account pushes out, from a branding perspective, I'd like to "lock" certain font styles for use (or not) in my templates. I talked with Emma's support team about this, and it seemed like something that might be possible in the future.
  • Sometimes I can't remember where to find the Image and Document assets, because you have to be in a certain tab to see their links as an option. I'm not sure what the solution for this is, but not having those as easily accessible as most everything else has been a pain point. (Not a big one, just an inconvenience sometimes.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey | TrustRadius Reviewer

Usability

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Stefanie Cash | TrustRadius Reviewer

Support Rating

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Drip Ecommerce CRM

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
Jordan Comstock | TrustRadius Reviewer

Emma

Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed
Lauren Busby | TrustRadius Reviewer

Return on Investment

Drip Ecommerce CRM

  • Saves hours of typing redundant emails
  • Helps with our retention based on the constant contact with our current clients
  • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Matthew Gehrman | TrustRadius Reviewer

Emma

  • Because of their engaging email messaging we've been enlightened to the importance and effectiveness of email marketing. We first chose the software because we simply needed a tool to replace an outdated email tool in our CMS years ago. Now we're embarking into offering full digital marketing campaigns and Emma has enabled us to add email marketing to our list of services.
  • 3 of our team members attended Emma's marketing conference last year, Marketing United, and are now fully invested in offering digital marketing services to our clients.
  • From a financial standpoint, our agency account gives us the opportunity to make a profit on the sub-accounts we sell.
Toni Eftink | TrustRadius Reviewer

Screenshots

Pricing Details

Drip Ecommerce CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Drip Ecommerce CRM
9.5
Emma
8.1

Likelihood to Renew

Drip Ecommerce CRM
Emma
9.5

Usability

Drip Ecommerce CRM
Emma
10.0

Support Rating

Drip Ecommerce CRM
Emma
2.0

Implementation Rating

Drip Ecommerce CRM
Emma
7.0

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