Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…
N/A
Emplifi Social Marketing Cloud
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…
Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
We would like to add more public profiles at no cost
In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.
I give it this rating because the interface is easy to use and very convenient. I'm glad they allow for data exports and a way to track/log all interactions for analytics. However, could give more access to things like TikTok DMS/mentions.
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
