What users are saying about
24 Ratings
24 Ratings
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Score 6.3 out of 100
62 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Falcon.io

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Lainey Graham | TrustRadius Reviewer

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Falcon.io
5.6
Socialbakers Suite
Boolean keyword searches
Falcon.io
5.3
Socialbakers Suite
Filtering out noise/spam
Falcon.io
5.8
Socialbakers Suite
Sentiment analysis
Falcon.io
4.6
Socialbakers Suite
Broad channel coverage
Falcon.io
6.9
Socialbakers Suite

Publishing

Falcon.io
6.0
Socialbakers Suite
Content planning and scheduling
Falcon.io
5.2
Socialbakers Suite
Audience targeting
Falcon.io
7.2
Socialbakers Suite
Content optimization
Falcon.io
5.5
Socialbakers Suite
Workflow management
Falcon.io
6.1
Socialbakers Suite

Engagement

Falcon.io
7.7
Socialbakers Suite
Automated routing and prioritization
Falcon.io
9.0
Socialbakers Suite
Customer interaction histories
Falcon.io
7.9
Socialbakers Suite
Bulk actions
Falcon.io
6.0
Socialbakers Suite

Marketing

Falcon.io
7.6
Socialbakers Suite
Lead generation
Falcon.io
7.9
Socialbakers Suite
Content marketing
Falcon.io
6.5
Socialbakers Suite
Paid media management
Falcon.io
9.9
Socialbakers Suite
Campaigns and promotions
Falcon.io
6.3
Socialbakers Suite

Channel coverage/integration

Falcon.io
7.7
Socialbakers Suite
Twitter
Falcon.io
7.7
Socialbakers Suite
Facebook
Falcon.io
6.8
Socialbakers Suite
LinkedIn
Falcon.io
7.3
Socialbakers Suite
Google+
Falcon.io
10.0
Socialbakers Suite
Instagram
Falcon.io
5.5
Socialbakers Suite
YouTube
Falcon.io
8.8
Socialbakers Suite

Reporting/analytics

Falcon.io
6.1
Socialbakers Suite
Campaign success analytics
Falcon.io
5.1
Socialbakers Suite
Real-time tracking
Falcon.io
8.2
Socialbakers Suite
Competitor analysis
Falcon.io
5.0
Socialbakers Suite

Account management

Falcon.io
5.9
Socialbakers Suite
Role-based user permissions & privileges
Falcon.io
8.6
Socialbakers Suite
Mobile access
Falcon.io
3.2
Socialbakers Suite

Pros

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

Falcon.io

  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Likelihood to Renew

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
Anonymous | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

Falcon.io

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Support Rating

Falcon.io

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Online Training

Falcon.io

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

Falcon.io

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

Falcon.io

We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Lainey Graham | TrustRadius Reviewer

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Return on Investment

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Screenshots

Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io Editions & Modules

Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

Falcon.io
5.1
Socialbakers Suite
7.0

Likelihood to Renew

Falcon.io
6.3
Socialbakers Suite
9.1

Usability

Falcon.io
Socialbakers Suite
7.3

Performance

Falcon.io
8.2
Socialbakers Suite

Support Rating

Falcon.io
Socialbakers Suite
9.1

Online Training

Falcon.io
Socialbakers Suite
6.0

Implementation Rating

Falcon.io
Socialbakers Suite
9.1

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