What users are saying about
Top Rated
58 Ratings
175 Ratings
Top Rated
58 Ratings
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Score 8.3 out of 100
175 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Firebase

If you are having an application which requires authentications of users and want to have a central space where you can store all your user data, Firebase is a lifesaver. You can deploy your application once and then control all the operations from the console itself.In case your applications do not require any authentications and simply available to all the users who download/install it, Firebase might be of less use in that case.
Anonymous | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Firebase
VWO
7.5
a/b experiment testing
Firebase
VWO
8.2
Split URL testing
Firebase
VWO
9.1
Multivariate testing
Firebase
VWO
7.8
Multi-page/funnel testing
Firebase
VWO
6.4
Cross-browser testing
Firebase
VWO
8.2
Test significance
Firebase
VWO
7.3
Visual / WYSIWYG editor
Firebase
VWO
7.3
Advanced code editor
Firebase
VWO
9.1
Visitor recordings
Firebase
VWO
6.4
Preview mode
Firebase
VWO
6.4
Test duration calculator
Firebase
VWO
6.4

Audience Segmentation & Targeting

Firebase
VWO
8.2
Standard visitor segmentation
Firebase
VWO
9.1
Behavioral visitor segmentation
Firebase
VWO
7.3
Traffic allocation control
Firebase
VWO
9.1
Website personalization
Firebase
VWO
7.3

Results and Analysis

Firebase
VWO
7.0
Heatmap tool
Firebase
VWO
6.4
Click analytics
Firebase
VWO
6.4
Scroll maps
Firebase
VWO
6.4
Conversion tracking
Firebase
VWO
8.2
Goal tracking
Firebase
VWO
8.2
Test reporting
Firebase
VWO
7.3
Results segmentation
Firebase
VWO
5.5
Experiments results dashboard
Firebase
VWO
8.2

Pros

Firebase

  • Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
  • When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
  • Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Sam Lepak | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Firebase

  • Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
  • More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
  • City-specific data instead of just country-specific data would have been a huge plus as well.
Evan Laird | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Firebase

Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Firebase

Firebase 7.2
Based on 16 answers
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
Anonymous | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Firebase

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Anonymous | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Firebase

  • Makes building real-time interfaces easy to do at scale with no backend involvement.
  • Very low pricing for small companies and green-fields projects.
  • Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
Anonymous | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Firebase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Firebase Editions & Modules

Edition
Phone Authentication$0.011
Stored Data$0.182
  1. Per Verification
  2. Per GiB
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. Per Month
Additional Pricing Details

Rating Summary

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