What users are saying about
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
173 Ratings
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 101

VWO

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Firebase

For any app or service that requires push services, there really isn't anything easier to use than Firebase. Also, the free tier allows a great amount of usage. For us, we have found that our usage has remained below the free tier threshold even with considerable usage as we scale our services. Once we surpass the free tier allowance, the cost will be reasonable, so growth is not really a concern here.
No photo available

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen profile photo

Feature Rating Comparison

Testing and Experimentation

Firebase
VWO
7.5
a/b experiment testing
Firebase
VWO
8.2
Split URL testing
Firebase
VWO
9.1
Multivariate testing
Firebase
VWO
7.7
Multi-page/funnel testing
Firebase
VWO
6.4
Cross-browser testing
Firebase
VWO
8.2
Test significance
Firebase
VWO
7.3
Visual / WYSIWYG editor
Firebase
VWO
7.3
Advanced code editor
Firebase
VWO
9.1
Visitor recordings
Firebase
VWO
6.4
Preview mode
Firebase
VWO
6.4
Test duration calculator
Firebase
VWO
6.4

Audience Segmentation & Targeting

Firebase
VWO
8.2
Standard visitor segmentation
Firebase
VWO
9.1
Behavioral visitor segmentation
Firebase
VWO
7.3
Traffic allocation control
Firebase
VWO
9.1
Website personalization
Firebase
VWO
7.3

Results and Analysis

Firebase
VWO
7.0
Heatmap tool
Firebase
VWO
6.4
Click analytics
Firebase
VWO
6.4
Scroll maps
Firebase
VWO
6.4
Conversion tracking
Firebase
VWO
8.2
Goal tracking
Firebase
VWO
8.2
Test reporting
Firebase
VWO
7.3
Results segmentation
Firebase
VWO
5.5
Experiments results dashboard
Firebase
VWO
8.2

Pros

Firebase

  • Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
  • When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
  • Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Sam Lepak profile photo

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen profile photo

Cons

Firebase

  • Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
  • More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
  • City-specific data instead of just country-specific data would have been a huge plus as well.
Evan Laird profile photo

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins profile photo

Likelihood to Renew

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Firebase

Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.
No photo available

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Firebase

Firebase 9.0
Based on 2 answers
Like other Google tools and services, there is an extensive support page which has endless links and documentation by platform, by product, by development stage and by type of error or bug. If you can't find an answer, then you can file a support case. I haven't had to do this yet.
Robert Foreman profile photo

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Firebase

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Firebase

Firebase is well suited for projects with simpler database workloads that require its real-time features. For data that is heavily read in real time, it's a great choice and gives developers a lot of features that would have been complicated and time-consuming to build up front for free. If the workload is more complex, a different database engine is generally preferred.
No photo available

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate profile photo

Return on Investment

Firebase

  • Implementing Firebase helped us to reach our customers easily using push notifications.
  • Authorization and OAuth token management is not a problem now. It is very easy to Authenticate users with third-party OAuth providers.
  • Data backup and download is a great option for the local data manager. You can sync your data with local database manager easily with integrators.
Sanyam Jain profile photo

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan profile photo

Screenshots

Pricing Details

Firebase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Firebase Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Add comparison