Firebase
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Top Rated
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 97 reviews and ratings
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 186 reviews and ratings
Feature Set Ratings
Testing and Experimentation
Firebase
Feature Set Not Supported
N/A

7.6
VWO
76%
VWO ranks higher in 11/11 features
VWO ranks higher in 11/11 features
a/b experiment testing
N/A
0 Ratings

8.2
82%
1 Rating
Split URL testing
N/A
0 Ratings

9.1
91%
1 Rating
Multivariate testing
N/A
0 Ratings

8.8
88%
8 Ratings
Multi-page/funnel testing
N/A
0 Ratings

6.4
64%
2 Ratings
Cross-browser testing
N/A
0 Ratings

8.2
82%
1 Rating
Test significance
N/A
0 Ratings

7.3
73%
1 Rating
Visual / WYSIWYG editor
N/A
0 Ratings

7.3
73%
1 Rating
Advanced code editor
N/A
0 Ratings

9.1
91%
1 Rating
Visitor recordings
N/A
0 Ratings

6.4
64%
1 Rating
Preview mode
N/A
0 Ratings

6.4
64%
1 Rating
Test duration calculator
N/A
0 Ratings

6.4
64%
1 Rating
Audience Segmentation & Targeting
Firebase
Feature Set Not Supported
N/A

8.2
VWO
82%
VWO ranks higher in 4/4 features
VWO ranks higher in 4/4 features
Standard visitor segmentation
N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation
N/A
0 Ratings

7.3
73%
1 Rating
Traffic allocation control
N/A
0 Ratings

9.1
91%
1 Rating
Website personalization
N/A
0 Ratings

7.3
73%
1 Rating
Results and Analysis
Firebase
Feature Set Not Supported
N/A

7.0
VWO
70%
VWO ranks higher in 8/8 features
VWO ranks higher in 8/8 features
Heatmap tool
N/A
0 Ratings

6.4
64%
1 Rating
Click analytics
N/A
0 Ratings

6.4
64%
1 Rating
Scroll maps
N/A
0 Ratings

6.4
64%
1 Rating
Conversion tracking
N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking
N/A
0 Ratings

8.2
82%
1 Rating
Test reporting
N/A
0 Ratings

7.3
73%
1 Rating
Results segmentation
N/A
0 Ratings

5.5
55%
1 Rating
Experiments results dashboard
N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Firebase is rated higher in 2 areas: Likelihood to Recommend, Usability
- VWO is rated higher in 1 area: Support Rating
Likelihood to Recommend
8.6
Firebase
86%
28 Ratings

8.5
VWO
85%
105 Ratings
Likelihood to Renew
Firebase
N/A
0 Ratings

8.7
VWO
87%
20 Ratings
Usability
9.5
Firebase
95%
2 Ratings

8.2
VWO
82%
2 Ratings
Availability
Firebase
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Performance
Firebase
N/A
0 Ratings

8.2
VWO
82%
2 Ratings
Support Rating
7.8
Firebase
78%
13 Ratings

9.1
VWO
91%
8 Ratings
Online Training
Firebase
N/A
0 Ratings

6.4
VWO
64%
1 Rating
Implementation Rating
Firebase
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Product Scalability
Firebase
N/A
0 Ratings

8.2
VWO
82%
1 Rating
Likelihood to Recommend
Firebase
When it comes to product development, Firebase is the greatest tool for startups with limited resources and team members. Having a suitable authentication and database is simple and inexpensive. While I recommend Firebase for analytics, it is not ideal for a corporation that requires a SQL database.
Senior Software Engineer
AlphatechverseElectrical & Electronic Manufacturing, 11-50 employees
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesPros
Firebase
- Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
- When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
- Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
VWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Firebase
- Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
- More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
- City-specific data instead of just country-specific data would have been a huge plus as well.
Chief Marketing Officer
DinelyInternet, 1-10 employees
VWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Pricing Details
Firebase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0.01 Per Verification
Firebase Editions & Modules
Edition
Phone Authentication | $0.011 |
---|---|
Stored Data | $0.182 |
- Per Verification
- Per GiB
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- per month
Additional Pricing Details
—Likelihood to Renew
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Firebase
Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesVWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Firebase
Firebase 7.8
Based on 13 answers
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Verified User
Employee in Other
Media Production Company, 51-200 employeesVWO
VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Firebase
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Verified User
Manager in Information Technology
Restaurants Company, 501-1000 employeesVWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Firebase
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Firebase
- Firebase has meant that we can go to market more quickly due to its automation of repetitive boiler plate tasks, such as authentication provider support
- Firebase's free tier is ideal for low to moderate use apps, and if your app grows to high use, the paid tier is very affordable
- Firebase's excellent cross platform support has reduced development expense when porting apps to other platforms

Verified User
Director in Information Technology
Computer Software Company, 1-10 employeesVWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employees