Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Meta Business Suite
Score 7.5 out of 10
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Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
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Pricing
Google Ads
Meta Business Suite
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Pricing Offerings
Google Ads
Meta Business Suite
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
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Entry-level Setup Fee
No setup fee
No setup fee
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Community Pulse
Google Ads
Meta Business Suite
Considered Both Products
Google Ads
Verified User
Employee
Chose Google Ads
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and …
Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a …
I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.
Verified User
C-Level Executive
Chose Google Ads
Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google …
It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used …
Google is the most comprehensive search ad network of the ones I work with. They do well top of funnel too, mostly due to YouTube ads, but Facebook ads is great for that if you have good creative. AdRoll also has a good display ad network, but I've struggled to determine their …
I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. …
Whereas I was able to figure out the basics of Google Ads without any training (note - I highly recommend getting professional training in using Ads properly), Facebook's Ad Manager is a disorganized mess that requires extra work to understand and run. I leave Facebook Ads to …
Google Ads [(formerly AdWords)] is the king of search engine marketing. Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads. Because of the …
Google Ads has significantly higher reach than any competitors. In my experience, Google Ads is more expensive than Facebook and cheaper per click than LinkedIn but the results have always been far superior to both. The ability to organize campaigns and fine-tune your marketing …
Google Ads and Facebook are comparative in their abilities to target people. The quality of engagements through Google Ads is higher while the CPM value of Facebook can be greater. It depends on what your goal is. People viewing ads on Facebook are usually scrolling through …
It reaches clients in a different way than other marketing channels, so Google Ads fills a nice niche that should be a part of any major overarching advertising strategy.
Google Ads large Data on users help create very specific and effective campaigns. Also, the new machine learning campaigns have proved to be useful and time-saving, with great results. These kinds of campaigns have helped me to increase conversion rates and other useful …
Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected …
Google Ads is great in comparison to other search engine advertising, as most of the world uses google, so campaigning on other search engines isn't as useful or as high of an ROI, and other search engines don't display as relevant results, causing a loss in potential income …
Facebook for Business is the only close competitor I'm familiar with (other than traditional media like radio, print, and TV). I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone …
Google Ads biggest advantage over Facebook ads, as I see it, is the ability to grab attention right when a potential customer is searching for a solution to their problem using Search ads.
Google's Display ads typically don't work as well as Facebook advertising - there just …
You should never just one channel of marketing as each channel has its own advantages and disadvantages. However, AdWords does capture 80% of search volume.
I purchase a lot of Facebook advertising and continuously wish Facebook would study the Google system for training on AdWords. If you take the time, AdWords offers incredible support and tools to help anyone be successful.
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the …
Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter …
Depending on your target audience Facebook advertising is a powerhouse, especially when advertising direct to consumers. Each platform has its advantages, but I have always found the most success between Google Ads and Facebook for business. Bing Ads often doesn't have a …
We have used AdWords, but it's a different platform. In our case, we have more visual products and there's hard to find other scalable channels that let is contact new customers at the very top of the funnel.
Pinterest Ads could be a choice but they are very small in our …
Google Ads is too costly for the results. I like Twitter Ads and find they would best for getting music listened to. I've also used Spotify ads which are horrible and I will never use them again unless they change self-services ads formats. Nextdoor is a good place to run …
Facebook is my preferred platform for paid advertising for creating awareness with new audiences. Advertising solutions such as Google Ads are very effective at reaching customers who are late in the decision-making process and looking for a solution, but are less effective at …
Facebook for Business is comparable in that it allows you to manage user permissions inside and outside your organization for the various accounts required to operate ads effectively on each respective platform. Facebook for Business offers less support for users than Google Ads…
Ideally, the Facebook for Business platform will be used simultaneously with the platforms mentioned above to ensure a cohesive & complete digital marketing presence over time. The Facebook platform does not compare to Google or Bing in the sense that Technical Support is …
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and …
Facebook has the people, and therefore it wins the comparison against the other social platforms, but there are some options to have similar advertising on other networks. Google's YouTube platform is a viable option, but still doesn't quite hit the same audiences in the same …
We use a variety of touch points and Facebook for Business is one of them. You can't be everywhere, but you do have to spread your resources so you are overlapping and reaching your target markets on various outlets. This is one of the places we feel like our money makes an …
Our choice to use Facebook for Business over other ad services mostly boils down to the integrated user information FB provides. We simply couldn't have this level of intelligence about demographics and their behaviors if we chose any other ad platform. In this respect, FB for …