Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Microsoft Azure
Score 8.6 out of 10
N/A
Microsoft Azure is a cloud computing platform and infrastructure for building, deploying, and managing applications and services through a global network of Microsoft-managed datacenters.
$29
per month
Pricing
Google Analytics
Microsoft Azure
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Developer
$29
per month
Standard
$100
per month
Professional Direct
$1000
per month
Basic
Free
per month
Offerings
Pricing Offerings
Google Analytics
Microsoft Azure
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
The free tier lets users have access to a variety of services free for 12 months with limited usage after making an Azure account.
Google Analytics goes head to head when it comes to basic browser and activity tracking, but falls behind when it comes to full tracking of a request and the performance impact it has on a web site or application. A lot of this is due to the fact that Google Analytics can only …
Azure is an ideal platform for disaster recovery and backup. It is very flexible because of its site regeneration capabilities and other features. All of our data can be backup, regardless of the language or operating system. Azure’s inherent flexibility comes from its status …
Because Microsoft Azure has more integrations and possibilities. Also most of the biggest companies are using it, so it gives the security and the back up to trust and work with confidence.
There are some impressive backup solutions. The mode of which you can spool up new websites, databases, or even entire virtual machines is incredible. You can do in minutes what would take you hours to do on site. The price is good. The support is excellent. It is very user …
There are lots of players in this space these days, but Microsoft and AWS are the two most visible and easiest to get connected with. We were using AWS first, and have been using both for some time, but have now converted entirely over to Azure just for the ease of management, …
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
In terms of cloud computing, Microsoft Azure is the only comprehensive result the company offers. Regardless of how big or small an organization is, it can make use of this system. As a cyber-security professional, this is your best option for data management. A business that wants to minimize capital expenditures can use Microsoft Azure. Many Microsoft services accept it. People with little or no knowledge of cloud computing may find it impossible. It isn’t the solution for companies that don’t want to risk having only one platform and infrastructure vendor.
Azure simply provides end to end life cycle. Starting from the development to automated deployment, you will find [a] bunch of options. Custom hook-points allow [integration] on-premise resources as well.
Excellent documentation around all the services make it really easy for any novice. Overall support by [the] community and Azure Technical team is exceptional.
BOT Services, Computer Vision services, ML frameworks provide excellent results as compare to similar services provided by other giants in the same space.
Azure data services provide excellent support to ingest data from different sources, ETL, and consumption of data for BI purpose.
In our experience, Azure Kubernetes Survice was difficult to set up, which is why we used Kubernetes on top of VMs.
Azure REST API is a bit difficult to use, which made it difficult for us to automate our interactions with Azure.
Azure's Web UI does a good job of showing metrics on individual VMs, but it would be great if there was a way to show certain metrics from multiple VMs on one dashboard. For example, hard drive usage on our database VMs.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Moving to Azure was and still is an organizational strategy and not simply changing vendors. Our product roadmap revolved around Azure as we are in the business of humanitarian relief and Azure and Microsoft play an important part in quickly and efficiently serving all of the world. Migration and investment in Azure should be considered as an overall strategy of an organization and communicated companywide.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Microsoft Azure's overall usability has been better than expected. Often times vendors promise the world, only to leave you with a run-down town. Not the case with our experience. From an implementation perspective, all went perfect, and from the user-facing experience we have had no technical issues, just some learning curve issues that are more about "why" than "how"
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Support is easy with all the knowledge base articles available for free on the web. Plus, if you have a preferred status you can leverage their concierge support to get rapid response. Sometimes they’ll bounce you around a lot to get you to the right person, but they are quite responsive (especially when you are paying for the service). Many of the older Microsoft skills are also transferable from old-school on-prem to Azure-based virtual interfaces.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
As I have mentioned before the issue with my Oracle Mismatch Version issues that have put a delay on moving one of my platforms will justify my 7 rating.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
As I continue to evaluate the "big three" cloud providers for our clients, I make the following distinctions, though this gap continues to close. AWS is more granular, and inherently powerful in the configuration options compared to [Microsoft] Azure. It is a "developer" platform for cloud. However, Azure PowerShell is helping close this gap. Google Cloud is the leading containerization platform, largely thanks to it building kubernetes from the ground up. Azure containerization is getting better at having the same storage/deployment options.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
