Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.
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Optimizely Web Experimentation
Score 8.7 out of 10
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are …
Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that …
Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website.
GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce.
Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it …
Optimizely Web Experimentation
Verified User
Strategist
Chose Optimizely Web Experimentation
Our choice of Optimizely was based on ease of use, reputation, and price. All 3 solutions seemed to have high reviews from users. We found VWO to be the most expensive, with Google CE being free and Optimizely in the middle. However we ruled out Google because it seemed to have …
These competitors are great examples of what is below and above Optimizley, in terms of price and capability. Adobe Test & Target is going to have a lot more features and capabilities, and, as you probably have guessed, it is much, much less affordable. Google Content …
We previously used Google's content experiments to do our A/B testing, but we found their testing methodology to be inflexible (they would often stop experments when they felt that a certain level of confidence was met and did not allow us to build in our own level of …