TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score8.3 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Social Suite by Reputation.com

    Score9.4 out of 10
    N/AThe Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.N/A
    Pricing
    HootsuiteSocial Suite by Reputation.com
    Editions & Modules
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    HootsuiteSocial Suite by Reputation.com
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    HootsuiteSocial Suite by Reputation.com
    Considered Both Products
    Hootsuite
    No answer on this topic
    Reputation.com, Inc
    Chose Social Suite by Reputation.com
    It honestly doesn't even compare - the cost is less with Hootsuite Pro, but the capabilities of Nuvi far exceed the expense. Nuvi not only provided solutions for problems I didn't know my company had, but it also provided training and ad hoc answers to questions I had as I …
    Incentivized
    Chose Social Suite by Reputation.com
    Doesn't stack up at all. NUVI is way more cumbersome, difficult to use, and complicated. Hootsuite is clearly defined, easy to use, and focuses on specific improvements you want for your social media management. It is also not difficult to set up and get working for you early …
    Incentivized
    Chose Social Suite by Reputation.com
    We've done extensive research as it relates to social listening & monitoring tools. We made the decision to work with NUVI largely in part due to the cost, i.e., paying per volume of impressions vs. more expensive annual solutions, as well as the ability to use it for multiple …
    Incentivized
    Chose Social Suite by Reputation.com
    NUVI is a win for us because it is the right cost and the right features for our company. I anticipate we will grow out of it as our property level users request additional functionality, but in the meantime, it has been useful and we have just completed our contract for our …
    Incentivized
    Chose Social Suite by Reputation.com
    NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set …
    Incentivized
    Chose Social Suite by Reputation.com
    We stopped using Hootsuite's listening in favor or Nuvi and compared them to Radian6/Social Studio and a couple of others. Nuvi's user interface was cleaner, and more intuitive and they were more set up to accomplish the tasks we asked of it.
    Incentivized
    Chose Social Suite by Reputation.com
    I selected NUVI based upon their real-time monitoring and visuals. It brings social media to life for the left brain CEOs and decision makers. It makes a statement.
    Incentivized
    Chose Social Suite by Reputation.com
    We loved the visual reporting Nuvi provides.
    Incentivized
    Chose Social Suite by Reputation.com
    Nuvi may be the right tool for you, but do your homework and compare them to the other tools listed above to find the right one at the best price in meeting your desired goals. Also, I personally prefer monthly payment v. year-long contracts UNTIL I am 100% sure I can get a ROI …
    Chose Social Suite by Reputation.com
    NUVI isn't that much better than Hootsuite.
    Key User Insights
    Would buy again
    93%
    Would buy again
    328 Answers
    No answers on this topic
    Delivers good value for the price
    92%
    Delivers good value for the price
    283 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    333 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    280 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    316 Answers
    No answers on this topic
    Features
    HootsuiteSocial Suite by Reputation.com
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.0
    325 Ratings
    9% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Boolean keyword searches7.1213 Ratings00 Ratings
    Filtering out noise/spam6.4225 Ratings00 Ratings
    Sentiment analysis6.8225 Ratings00 Ratings
    Broad channel coverage7.8299 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    8.1
    448 Ratings
    1% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Content planning and scheduling9.0448 Ratings00 Ratings
    Audience targeting7.2305 Ratings00 Ratings
    Content optimization7.7369 Ratings00 Ratings
    Workflow management8.4380 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.6
    360 Ratings
    7% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Automated routing and prioritization7.5261 Ratings00 Ratings
    Customer interaction histories7.3281 Ratings00 Ratings
    Bulk actions7.8312 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.0
    339 Ratings
    10% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Lead generation6.6209 Ratings00 Ratings
    Content marketing7.6306 Ratings00 Ratings
    Paid media management6.8207 Ratings00 Ratings
    Campaigns and promotions6.8257 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    8.1
    439 Ratings
    3% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Twitter7.7394 Ratings00 Ratings
    Facebook8.6422 Ratings00 Ratings
    LinkedIn8.0370 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram8.6377 Ratings00 Ratings
    Pinterest7.2183 Ratings00 Ratings
    YouTube7.6176 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.9
    361 Ratings
    2% above category average
    Social Suite by Reputation.com
    -
    Ratings
    Campaign success analytics8.2334 Ratings00 Ratings
    Real-time tracking7.7336 Ratings00 Ratings
    Competitor analysis7.7232 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Social Suite by Reputation.com
    Feature
    Hootsuite
    7.9
    370 Ratings
    0% below category average
    Social Suite by Reputation.com
    -
    Ratings
    Role-based user permissions & privileges8.3318 Ratings00 Ratings
    Mobile access7.5337 Ratings00 Ratings
    Best Alternatives
    HootsuiteSocial Suite by Reputation.com
    Small Businesses
    Sendible
    Score7.2 out of 10
    Mention
    Score8 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Mention
    Score8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Brandwatch
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteSocial Suite by Reputation.com
    Likelihood to Recommend
    8.4
    (511 ratings)
    4.0
    (38 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    8.5
    (13 ratings)
    Usability
    8.3
    (150 ratings)
    1.0
    (1 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    HootsuiteSocial Suite by Reputation.com
    Likelihood to Recommend
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Reputation.com, Inc
    NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
    Incentivized
    Read full review
    Pros
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Reputation.com, Inc
    • There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
    • I really enjoy the "stream" feature and love the reports that NUVI creates.
    • The dashboards for each monitor is also very easy and friendly to use.
    Incentivized
    Read full review
    Cons
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Reputation.com, Inc
    • There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
    • It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
    • Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Reputation.com, Inc
    I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
    Read full review
    Usability
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Reputation.com, Inc
    See my previous comments
    Read full review
    Reliability and Availability
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Performance
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Reputation.com, Inc
    No answers on this topic
    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Implementation Rating
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Alternatives Considered
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Reputation.com, Inc
    NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
    Read full review
    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Reputation.com, Inc
    No answers on this topic
    Return on Investment
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    Reputation.com, Inc
    • Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
    • ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
    • Happier clients - With greater efficiency comes faster turn around times and happier clients.
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.